maternityblog
 Back when I was pregnant with my girls, maternity fashion was an oxymoron. My wardrobe choices were limited to voluminous dresses, usually in too-sweet prints or an equally limited selection of basic skirts and pants. The point was to hide or minimize the pregnancy, not glorify it. As for ling ...
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bralettes
 No matter which way you spell it, bralettes (or bralets) are more popular than ever. I see it in our sales and in numerous articles about fashion. So, what are they and why are they so popular?Slate Magazine describes them as "the underwire bra's kid sister." Bralets are much less st ...
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minimizerimage
 Customers often ask me about minimizer bras and there seems to be confusion about what these bras do and how to choose the right one. The name is a little misleading: minimizers don't actually reduce breast size or bra size. But what they can do, very effectively, is reduce projection and the ...
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UNDERWIREherRoom
 I sometimes get an SOS from women who think they have a unique and weird bra problem: their bra squeaks. Actually, this is not as unusual as you may think. If it's happened to you, I can tell you a little about the cause and what you can do about it.The squeaking comes from the underwire rubbi ...
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lowcutbanner
 While watching the Oscars last month, I couldn't help but notice the extremely low necklines some women wore. I'm sure some of you saw that and, rather than concentrating on the action or whoever's speaking, all you can think about is, "How are her breasts not falling out of that?!" ...
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big-bust-curve-appeal-freya-fancies-braletteResized-2
Around HerRoom, it's been common knowledge that bralettes, those less-structured style bras, are usually best for small-breasted women. Well, I'm happy to say, not anymore. Freya has introduced a fabulous new bralette, Fancies, specifically designed for women who wear up to an HH (D9) cup. The cups ...
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teenbrasbanner
 Buying her first bra is a rite of passage for a young girl and it can be filled with awkwardness and embarrassment or be a close bonding experience between mother and daughter. For my girls, the bra issue came up when mandatory gym classes began in school and girls started getting dressed and ...
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(un)covering what's under everything