Tomima’s Blog – Lingerie & Underwear Expert

What do Beyonce and Pablo Picasso have in common?  Apparently a lawsuit! 

Here’s what happened.   Beyonce’s video for ‘Video Phone’ has her wearing a unique black and white costume.  Meanwhile, German lingerie manufacturer, Triumph hosted a lingerie design contest similar to American Idol.  A Bulgarian lingerie designer named Iskren Lozanov was a finalist with his Picasso-inspired black and white lingerie that looks shockingly similar to Beyonce’s costume in the video.  The competition rules required that the designer give Triumph the intellectual property rights to his designs.  The contest aired the design before the video was launched.

Triumph, upon seeing the video filed a lawsuit against Sony, Beyonce’s record label, in Munich Germany.  Both sides argued their inspiration was Picasso. And the result?  Judge Peter Guntz recognized the bra designs owned by Triumph as ‘highly original’ and therefore deserved ‘a very broad scope of protection.’ He then ordered that the ‘Video Phone’ video be removed from German television and banned from viewing in Germany.

Prior to the ruling, Triumph extended an olive branch: If Beyonce would agree to be a judge in their next lingerie competition, they would drop the suit.  Beyonce and her team rejected the offer.  Triumph attorneys responded by saying this was a sign of Beyonce’s arrogance.

So, now going from bad to worse, attorneys for Beyonce and Sony are filing papers to appeal the ruling.

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Posted by Tomima at 7:55am
Tags: Beyonce, celebrity bras
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My buyers and I have noticed that EVERYONE is now making shapewear.  It’s a hot category in the lingerie industry, so you can’t blame them.  But honestly, it all looks and feels about the same. Everything is either beige or black, seamless, with spot concentrations of firmness and pretty much the same silhouette. There’s been nothing much new.  Then we saw the Diva Defined Collection by Annette.  Our eyes popped!

Based in Cali, Colombia, Annette has been supplying Latin America for years.  In 2002, they brought their creativity to the US, and in November 2009, introduced Diva Defined.

Here’s how I explain the Diva Defined Collection.   We all want firm control when we are ‘on’ – like standing around at a reception, or walking down the aisle, or presenting to a group of people.  But, after that, it would be nice to get a break from the firm control– when sitting down or driving, for example.  In between appearances, wouldn’t you secretly love for your shapewear to loosen up?  Well, Diva Defined does just this.

The five pieces in the collection all have an inside invisible wide belt that attaches in the back.  For firmer control, put the belt on a tighter setting.  When you want a break, reach back and reduce the belt to a looser setting.  Each garment has 4 setting to choose from. We here at HerRoom think it’s genius.

I encourage everyone to take a look at this collection.  It really is shapewear for every day that can be adjusted to fit your needs.  If you’d like more information, we even have a video, which you can find on each product page of the Diva Defined collection.

Find Annette lingerie at HerRoom in these departments:
Shapewear
Bras

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Posted by Tomima at 12:45pm
Tags: Annette, shapewear
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I remember when I was in high school, my mom refused to let me buy some red high-heel shoes.  Her reason?  In her mind (as well as my father’s I later discovered) a woman walking around in red high-heeled shoes was considered a ‘woman of the evening,’ a ‘call girl,’  a woman with low morals.  Needless to say, this was news to me.  And, look how things have changed.  I frequently slip on one of my many pairs of red-heeled shoes for a fun pop of color.  And I’m not alone.  All the fashion magazines have woman parading around in red shoes. It’s the new black!

So, we just finished Valentine’s Day.  Red, without a doubt, is the color of this holiday.  I think if you polled most women, they would say that men love red lingerie.  We at HerRoom sold a bunch over the holiday. But, according to a recent British survey most men do not like red lingerie.  In fact, the color came in last as the sexiest lingerie color.   What a surprise!

According to this survey, black is men’s favorite color of sexy lingerie.  Coming in second is white.  Now, I find this very curious because neither black nor white is really a color.  So, this feeds right into the hand of another statistic, and that is that many men are color blind.  If you were wearing red, they may not have even known it!  It probably looks grey in their eyes.

Next Valentine’s Day, do yourself a favor if shopping for a fun little valentine outfit for your beloved.  Pick black or white.  Not only does he prefer it, but it can be used over and over again throughout the year.  Consider it lingerie recycling.

Find all colors of lingerie at HerRoom in these departments:
Sexy Lingerie

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Posted by Tomima at 1:53pm
Tags: lingerie shopping, Sexy Lingerie, valentines' day
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