Archive for May, 2008
May 31, 2008
The fast answer is that the line Adam+Eve ( AdamplusEve) changed their name earlier this year to just Adam. The longer explanation is that the line was originally the brain child of Adam Lippes and a woman named Eve who left the company shortly after it’s inception. Given that Adam and Eve is also the name of a site for sex toys, I’m sure the name change also had something to do with disassociating the brand from them.
So, with the name change to just ADAM, has the brand also made a change? The answer appears to be no. Adam will still carry a line of modern underwear and t-shirt for men and women, as well as a complete sportswear collection.
ADAM has a real celebrity following. Before Oprah Winfrey featured the line on her show, celebrities like Jennifer Aniston, Bra Pitt, Nicole Kidman, Jessica Simpson and Nick Lachey were seen wearing ADAM’s super soft pima cotton t-shirts.
Adam Lippes has quite an impressive resume. He was the Creative Director for Oscar de la Renta, and was a designer for Polo/Ralph Lauren. The idea for AdamplusEve came when he discovered that there were certain clothing pieces you can never have enough of – cashmere sweaters, well-fitting jeans, and quality t-shirts. His mission was to provide that perfect flattering and comfortable cut t-shirt made with soft and long-lasting cotton. This idea is at the core of the Adam line of sportswear.
The fanbase for ADAM clothing is very broad, appealing to a wide range of tastes and ages. But Lippes says it best when he says: "Our customer is effortlessly cosmopolitan and chic. They know quality pieces when they see them."
Posted by Tomima at 6:56am
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May 28, 2008
This is our Second Annual Undie Awards. Last year, we had over 12,000 votes. This years voting brought in more than 15,000, and is the first year that men got to vote on their favorite underwear too. The Undie Awards are all about finding out what lingerie/underwear America loves to wear.
The winners fall into two categories. First, we give you The Undie Award for the garment receiving the most votes in its category. We also provide The Undie Select Award as well. This award is given to a garment we feel deserves attention in the category. There are many great garments that for reasons of distribution, aren’t as well known. The Undie Select Award gives these lesser known garments an opportunity to be recognized. In fact, two Undie Select winners last year are this years Undie Award Winners.
So, here are the 2008 Undie Award Winners:
Favorite Overall Bra:
Average: Vanity Fair Body Sleeks Contour Stretch Bra 75-266
Full Figure: Vanity Fair 75-005 and 75-134 (tie)
Favorite Overall Panty:
Vanity Fair Perfectly Yours Ravissant Brief 15712
Favorite Overall Shapewear:
Spanx Power Panties 004
TC Fine Shapewear Firm Control Camisole 444
Favorite Sports Bra:
Average: Lily of France In Action Sports Bra 2101755
Full Figure: Enell Sports Bra 100
Average: Moving Comfort Cara Sports Bra 728460
Full Figure: Goddess Sports Bra 5056
Favorite Strapless Bra:
Average: Maidenform One Fabulous Fit Strapless Bra 7955
Full Figure: Goddess Cantilevered Strapless Bra 391
Average: Wacoal Halo Lace Seamless Convertible Bra 65449
Full Figure: Fantasie Smoothing Seamless Strapless Bra 4530
Favorite T-Shirt Bra:
Average: Chantelle Body Sculpt T-shirt Underwire Bra 2895
Full Figure: Le Mystere Renaissance Tisha Bra 9955
Average: Hanro Sensual Deep Plunge Underwire Bra 1263
Full Figure: elomi Smoothing Foam Underwire Bra 1220
Favorite Seamless Bra:
Average: Elita Silk Magic Cross Over Bra 8838
Full Figure: Fantasie Seamless Molded Balcony Bra 4520
Average: Bali Smooth Compliments Underwire Bra 3100
Full Figure: Anita Seamless Underwire Bra 5490
Favorite Minimizer Bra:
Wacoal Seamless Minimizer Bra 85154
Olga Sheer Tapestry Full Figure Minimizer Bra 35984
Favorite Push-Up Bra:
Wonderbra Gel Satin Push-Up Bra 7234
Calvin Klein Perfectly Fit Push-Up Bra F2541
Full Cut: Bali Skimp Skamp Brief 2633
Hi-Cut: Vanity Fair Sophia Hi-Cut Brief 13072
Full Cut: Calida Ajour Brief 21060
Hi-Cut: OnGossamer Mesh Hi-Cut Brief 3012
Barely There Invisible Look Modal Bikini 2113
Barely There Jeanious Bikini 2548
Hanky Panky Thong 4911
Elita Silk Magic Thong 8831
Favorite Boy Short:
Barely There Flawless Fit Boyshort 2855
Natori Body Doubles Femme Hipster 153002
La Perla Sexy Town G-String 2353
Natori Lace Trim Body Doubles G-String 157001
Woven: Mansilk Silk Satin Boxer M333
Knit: Tommy Hilfiger Knit Boxer U62512231
Woven: Hanro Retro Boxer 3829
Knit: Adam+Eve Undershorts ABJB7
Favorite Boxer Briefs:
Tommy Hilfiger boxer Brief U62512229
Calvin Klein Tech Active Boxer Brief U2724
Munsingwear Full Rise Pouch Brief MW21
2xist Contour Pouch Brief 3103 and 3103C
C-in2 Bamboo Street Jock 3068
Bike Performance Cotton Strap Supporter BASP17
(tie) 2xist Original “Y” Backed Thong 3102
Calvin Klein Steel Thong U2706
Grigioperla Skin Thong 0022174
Hanes Crew Neck T-Shirt 2136
Schiesser Original Fine Rib Seamless V-Neck T-Shirt 05-123
See all the winners at www.theundies.com/winners.aspx
Posted by Tomima at 8:30am
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May 27, 2008
A friend of mine once told me that his now ex-wife used to sleep in turtlenecks. Okay, I think we all agree that’s not sexy lingerie. A girlfriend of mine bought a chopper bra to wear on her boyfriend’s birthday. The next day she squealed with delight as she recounted his reaction. Clearly, that was sexy lingerie for him. Her boyfriend, in kind, surprised her by wearing a thong for her on her birthday. She did not find it sexy at all! Sexy lingerie is definitely in the eye of the beholder.
One person can find a garment like crotchless panties sexy while someone else will find them disgusting. One may find sheer lingerie sexy, and another prefers lace. So, how does one navigate this sexy lingerie minefield when trying to buy their partner a sexy piece of lingerie?
Here are a few guidelines. First, black is always safe. The color is sexy, but also slimming. Everyone feels good in black. Next, err on the more conservative side with your first purchase. Don’t start with chopper bras and crotchless panties. Begin with a sexy yet pretty negligee with lace and matching panties. Float that balloon first. Based on the reaction and feedback, you can move up the "risque" meter to sheerer and more revealing items. And, of course, there are costumes…, but that should come later.
As for men and giving them sexy underwear items, most men I’ve polled say "don’t bother." They’re an easy sell frankly, preferring to wear nothing. After all, that’s what they’re working towards getting you to.
Posted by Tomima at 8:55am
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