Tomima’s Blog - Lingerie & Underwear Expert

Can you believe it?  The iconic Calvin Klein men’s underwear turned 25 this year.  And in those years, it has climbed to one of the most recognized underwear brands in the world.  It’s manufactured and distributed by Warnaco, the same company that brings women Olga, Warner’s and Nancy Ganz, and everyone those bathing suits under the brand name Speedo.  

Last year’s sales were approximately $415 million with Asia and Europe equaling sales in the U.S..  The plan is to expand into International markets where growth has been in high double digits each year.

So, how does Calvin Klein underwear maintain it’s lead?  That question was put to Bob Mazzoli, Chief Creative Officer for Calvin Klein Underwear. Mazzoli, by-the-way, was there 25 years ago for it’s launch, before leaving to work at Sara Lee Corporation.  He returned to Calvin Klein in 2004. "Calvin Klein Underwear continues to succeed in growing the overall business through consistent introductions of innovative new programs."  His words speak to the recent launch of the new Collection called Steel.  This collection features light underwear in cotton and microfibers that have technical superiority and style.

Find CK underwear at HisRoom in these departments:
Boxers
Briefs
Boxer Briefs
Men’s Thongs
T-shirts

Shirley of Hollywood intimate apparel is celebrating it’s 60th year in business this month.  As it’s name suggests, Hollywood starlets put Shirley of Hollywood on the map for symbolizing sexy quality lingerie that makes women feel fabulous and men wanting more. 

Shirley has always been meticulously crafted and found the finest fabrics and finishes such as trims and lace to craft their provocative garments. Owned by the Schlobohm family for three generations, Shirley of Hollywood has always been a family business.  From private label for Playboy to major retailers, Shirley can be found in more than 3,000 stores world-wide.

Not to leave anyone out, Shirley of Hollywood in 1987 created the Intimate Attitudes Collection.  This collection offers fabulous lingerie styles for the fuller figured woman with sizing starting at 1X and going up to 6X. Quite a ground breaking and risky endeavour that paid off. In 2003, they got into the mens underwear business with a line called Gyz (pronounced "guys").

Famous for their catalogs and visually provocative models,  Shirley launched the careers of several famous women: Brooke Burke, Victoria Silverstedt, Leanne Tweeden and Tyran Richard.  Several went on to become Playboy Playmates.

With 60 years under their garter belt, Shirley is producing a great commemorative collection that has Hollywood glamour as its inspiration.  The collection includes fabulous signature corsets.

The constant with Shirley of Hollywood are their chopper bras or shelf bras, a best seller year after year.  And, their crotchless panties are always a hit because they are beautifully made and hide their feature flawlessly.

Find Shirley of Hollywood Lingerie at HerRoom in:
Sexy Lingerie
Sexy Bras
Sexy Panties

Who would have thought that the right to underwear would have to be earned?  Well, about 200 staff members of a Hindu Temple in Southern India did.  

About 10 years ago, Sabarimala Temple installed a dress code barring staff from wearing underwear. The reason?  Well, apparently, it is the second busiest temple next to Tirupati in Southern India and therefore has chronic theft issues with the donations given to the temple.  Nearly 50 million Hindus and tourists visit during the special Hindu pilgrimage season.

The temple received more than $18 million last year in donations, and many donations are made in silver, gold, diamonds and other precious currency other than cash.  The staff who works in the strong room where the donations are kept were only allowed to wear a basic sarong called a "mundu."

The Human Rights Commission stepped in and won the staff their right to wear underwear again.  New modern technology has now been put in place like x-ray machines to prevent future theft and allow the 60 on-duty staff to wear underwear.

This got me thinking; What underwear would be the most appropriate under a sarong?  My guess would be cotton panties and cotton boxers for their breathability and comfort.  Though performance fabrics like Micro modal could be a good choice as well.