Tomima’s Blog – Lingerie & Underwear Expert

His name is Christian, Christian Audigier  (O-di-jaaay)  and he’s the man behind the designer brand Ed Hardy.  A 50 year young Frenchman, Audigier has been a fashion designer since his teens.  So, he’s really not a recent phenomenon, but rather a well-heeled designer who is just hitting his stride.

 Prior to Ed Hardy, Audigier was the designer behind brands including Diesel, Fiorucci, Bisou Bisou, Levi’s and Von Dutch.  Then, in late 2004, he happened to be in the right place at the right time and purchased the exclusive rights to the designs of theGodfather of Tattoos, Don Ed Hardy.  

 Taking those designs he put them on street clothing like t-shirts and hoodies in bright and bold colors.  He made sure young Hollywood was also seen wearing them.  This winning combination has now in 4 short years, put him on top of the fastest growing fashion empires today.

With the success of Ed Hardy, Audigier is now coming out from behind the name and actually promoting his own.  Christian Audigier designs look very similar to Ed Hardy, but have a touch of bling as well.  In fact, they almost feel like they have a touch of vintage Versace in their buttons and details.

 HisRoom has been selling the Ed Hardy and Christian Audigier boardshorts this summer as well as Ed Hardy underwear and swimsuits.  We can’t wait to see what Audigier comes up with in spring of 09.  It’s guaranteed to be fabulous.

Find Ed Hardy lingerie at HerRoom in these departments:
Panties
Camisoles