Tomima's Blog – Lingerie & Underwear Expert

First, a little history about the brand Moving Comfort.  It’s a neat little story.  Back in the 1970’s, believe it or not, there were no running shorts on the market for women.  That’s right, women had to wear men’s running shorts if they wanted to run and be comfortable.  A little company called Moving Comfort was born in Bothell, Washington (just north of Seattle) and made the first women’s running shorts. Eventually, they were purchased by Russell Corporation out of Atlanta that also owns brands such as Russell Athletic, Spalding, Bike, and Jerzees.  Last year, Berkshire Hathaway Inc, (The Warren Buffett Investment Group) acquired Russell.  One of Berkshire Hathaway’s initiatives was to update the internal computer systems of Russell.  And, for some reason, they felt it also necessary to change the style numbers on 8 of Moving Comfort’s Sports Bras.

While making the style number changes, Moving Comfort took the opportunity to also make a few design changes to some of these styles as well.

The Moving Comfort Dori Sports Bra used to be style 722760.  Its style number has changed to 300057.  Also changed was the back design on this bra.  The original design had no opening on the bra.  You basically, had to wiggle into it.  The new design includes a hook and eye closure along with a peek-a-boo opening in the back to make it much easier to get on and off.

The zipper front Grace Sports Bra went from style 725720 to 300060.  Moving Comfort took this opportunity to change out the zipper and replace it with a new zipper design that is stronger with a lock down feature.  This is a great move.  If you read the reviews on the old design, there were several complaints that the zipper would either not stay up, or would come zipping down during a work out.

Style 723160 called the Maia Sports Bra also received a new style number – 350011.  The Maia will now have a lower center front cut at the neck and adjustable straps where there were none previously.

It’s always confusing to the customer when a company does something like this.  Armed with a style number, a customer walks into stores looking for an exact match.  When they don’t find it, but are told a different number is the same bra, they can’t help but wonder if it really is the same style.

Here is a comprehensive list of the old and new style numbers for the Moving Comfort Sports Bras along with a notation of any style changes that have taken place: