Tomima's Blog – Lingerie & Underwear Expert

Wacoal announced a new line of lingerie this year, and named it Wacoal Luxe. So why?  I was on the phone with Wacoal’s Elizabeth Smith, Director of Retail Service, this week and asked that very question.  Here’s what I learned.

For a while now, Wacoal has been hearing requests from its large retail clients like Neiman Marcus and Nordstrom to create lingerie that is one step up in terms of styling and sophistication.  Wacoal has fabulous products, but customers were also looking for a more sophisticated color pallet and European styling, while maintaining an American fit.

Wacoal answered this call by creating the Wacoal Luxe line.  The bras in this collection are a bit paired down. This means the necklines are more open, the cups have a little less coverage, and the centers are less tall.  But they achieved these changes while still giving support and capacity.

By way of example, take the Rose is a Rose Collection. A very expensive,  beautiful embroidery is used that was sourced in Europe.  More neckline is exposed.  The contour padding in the contour style is made in a new breathable stretch foam that is feels light, doesn’t add bulk and is breathable so that the wearer doesn’t become hot.

In the Feme Fatale push-up bra, the pads have been positioned differently in the cups.  The cup pad picks your breasts up while rotating them inward as well.  There is none of that spillage look that most push-up bras create.  The pad sits at the bottom and to the outer side of the cups and is graduated.  The result is a very comfortable push-up that  looks natural and that you can wear all day.  It also has a low centerfront to accomodate lower necklines.

The price point of Wacoal Luxe is a little higher than most Wacoal products.  However, the price is justified, according to Smith, due to the beautiful fabrics, laces and embroidery used in the products.   Also, the use of colors such as charcoal and animal prints gives the Wacoal Luxe line a sophisticated presence.

Due to the success of Wacoal Luxe, there will be a full figure line launched in Febuary of 2009.  Called French Dressing, this line will have larger sizes and go up to 3 hooks in back, whereas the current Wacoal Luxe bras have 2 hooks.

Having seen this line personally, I think Wacoal has a real winner.  The products are truly beautiful and feel great to the touch.  And, our fit models found them all running very true to size and fitting fabulously.

 Pricing goes from $38 to $78. 

Find Wacoal Luxe lingerie at HerRoom in these departments:
Bras

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