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April 2009

What's New in Lingerie Women's Lingerie

A Loincloth For Women?

This took me by surprise.  The Japan based Wacoal company has been making and selling loincloths for women since December of last year.  Called a fundoshi, it’s basically a rectangle piece of fabric with ties. Okay, so let’s ask the basic question–why?  The answer, according to Tomoka Okamura (Merchandise Director for Wacoals’ Nanafun brand) is that it’s the “ultimate liberation item” for women.  After a hard days work, many girls like to be able to come home and relax without…

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