fundoshiPhoto
This took me by surprise.  The Japan based Wacoal company has been making and selling loincloths for women since December of last year.  Called a fundoshi, it's basically a rectangle piece of fabric with ties.Okay, so let's ask the basic question--why?  The answer, according to Tomoka Okamura (Me ...
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garnerundies
...and Jennifer Garner is just one example.I saw these pictures today of Jennifer Garner getting caught wearing a not-too-great pair of worn-out underwear.  And no, it wasn't a thong or or a lacy little something.  It was a comfortable looking pair of briefs.  Hurray!  An example of a movie star ...
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2009winnerheader
 This year marks our fourth year for the Undie Awards Competition.  Unlike any other awards programs in the Underwear and Lingerie industry, The Undie Awards are given based on the garments receiving the most votes from you, our underwear-wearing public.  The voting this year is the strongest ...
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btempted
I need to start this post off with a bit of a rant.  When Wacoal first showed my team and me the new Wacoal b.tempt'd line, I immediately pointed out the name and the spelling of it as being problematic... and it is.  No longer can companies come up with cute names with funky punctuation if they w ...
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(un)covering what's under everything