Monthly Archives

May 2009

Tomima Unplugged Women's Lingerie

Why Don’t E-tailers Target Women Older Than 35? Well, I Do!

There was an interesting article in the Wall Street Journal last week bemoaning the fact that most web apparel sites tend to market to the younger demographic. So, why do they do this?  The answer is kind of funny.  Here we have the cutting-edge Internet using out-of-date demographics that were set up in the 60’s by the advertising industry. Someone, back then, found that successfully appealing to this youthful demographic would create mass appeal and acceptance. Let’s look at a…

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