emporio armani
 It's been fun watching the launch of Emporio Armani underwear for men and the recent Emporio Armani lingerie lines because the marketing buzz it has created has been fresh and exciting.The latest buzz was that Armani had signed up David Beckham and Angelina Jolie for the next round of ads.  O ...
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hoen
There is a new test available to clothing manufacturers to determine if a garment is hypoallergenic.The Hohenstein Institute, based in Germany, has figured out how to analyze a fabric's interaction with living skin cells and determine if that fabric will induce an allergic reaction or skin irritatio ...
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average bra size
Today, my customer service team forwarded to me this inquiry from a customer named Denise:"When I was young, my mother told me the average and also perfect bra size was 34B.  Now I have noticed a lot of 34B in pictures, and the basis of your fitters measurements.  What is it that is so special abo ...
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ladygaga
Our U.S. gal, Lady Gaga, has apparently been setting quite a fashion trend in London.  After she was seen clubbing in what looks like underpants (or shall we call them knickers), a large department store on High Street is claiming a run on so-called 'Bridget Jones' knickers. So much so that these ' ...
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no tag
I've been watching a trend in the underwear business.  Particularly In the last year, there has been a real uptick in tagless bras, panties and other lingerie.  That pesky tag is being replaced by heat transfer labels that are fused right inside the garment.There are actually a couple reasons for ...
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(un)covering what's under everything