Emporio Armani Underwear – The Beckhams and Angelina
It’s been fun watching the launch of Emporio Armani underwear for men and the recent Emporio Armani lingerie lines because the marketing buzz it has created has been fresh and exciting.
The latest buzz was that Armani had signed up David Beckham and Angelina Jolie for the next round of ads. One can only imagine how fabulous it would have been to see both of them sporting Emporio Armani underwear as well as their tattoos. And I wonder if the Armani marketing team thought about putting the men’s items on Angie and the women’s on David?
Well, all my fabulous fantasies of this pairing were dashed today when US Weekly quoted Beckham on the topic as saying "I don’t think that’s true. I definitely don’t think that’s true." Oh well…
However, on this same topic, I came across a great video to share with you–Emporio Armani’s behind-the-scenes video on YouTube of David and Victoria Beckham during one of their joint photoshoots in underwear and lingerie, Definitely worth a gander.
And, of course, you can purchase both men’s and women’s Emporio Armani underwear lines at HisRoom and HerRoom.
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Wow, that’s a hot ad for sure. I think a gender-bender ad like you suggest Tomima would be a good one(—especially with the girl on top like Mrs. Beckham in the ad—LOL). I guess if any one did it, it would be CK, right? Anyone who has studied marketing knows that when Joe Namath wore Legg’s pantyhose in that ad 40 years ago, that it “made” Legg’s a brand forever. (Obviously, Joe was comfortable enough with his masculinity to do that—LOL.)
Comment by YogaGuy
August 1st, 2009 @ 8:18 am