Archive for July, 2009
Lady Gaga Creates a Run on Granny Panties
July 10, 2009
Our U.S. gal, Lady Gaga, has apparently been setting quite a fashion trend in London. After she was seen clubbing in what looks like underpants (or shall we call them knickers), a large department store on High Street is claiming a run on so-called ‘Bridget Jones’ knickers. So much so that these ‘granny panties’ have overtaken their thong business and have increased panty sales by 25%.
A lingerie store in Birmingham, England was quoted as saying, "We thought it was strange that we were seeing girls as young as 16 buying our black low-leg control pants with no obvious bumps to hide. It was only when sales staff reported back their findings that we discovered how young women were copying Lady Gaga’s style and wearing them as hot pants on the night club circuit."
England gave us the Beatles, and now we are returning the favor with Lady Gaga.
Find briefs at HerRoom in these departments:
Panties
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 12:10pm
No Comments »
Tagless Labels in Underwear
July 06, 2009
I’ve been watching a trend in the underwear business. Particularly In the last year, there has been a real uptick in tagless bras, panties and other lingerie. That pesky tag is being replaced by heat transfer labels that are fused right inside the garment.
There are actually a couple reasons for this trend. First, tag-less labels are fast and easy to apply in the factory. A simple machine can fuse the garment with minimal manual labor. Second, most people prefer a tag-less garment because it’s more comfortable to wear and eliminates the possibility of the label sticking out above your clothing.
It’s the third reason for this trend that really caught my eye. Heat transfer labeling greatly reduces the risk of counterfeiting. Certain clothing labels are now creating very intricate and unique fused labeling into their garments to deflect other manufacturers from knocking off their goods.
Though I like the concept of a fused label, it still has a way to go in my opinion. I purchased a couple of white tagless t-shirts the other day and was disappointed to find that the heat transfer label could be seen through my t-shirt…. not a good look.
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 6:21am
4 Comments »
Entries RSS