Tomima's Blog – Lingerie & Underwear Expert

You know, I always thought  this, but recently my instincts were legitimized.  Fifteen years ago, Alan Greenspan began tracking sales of men’s underwear because he had a hunch that consumer spending in this category predicted overall consumer spending trends.

What he found is that men’s underwear sales are consistent and predictable and never drop.  That is until men start to feel pinched for cash.  Then, they hold on to their underwear and don’t replace it for a while.  It became known as "briefonomics."

So, here’s some good news.  Men’s underwear sales are up this year on my HisRoom site.  And, the latest men’s underwear sales nationally showed a 4.7% increase for the first half of 2009.  Hopefully, this strong trend means we are nearing the end of the recession.  Or, at the very least, the end of threadbare undies on the men in our lives.

Follow HerRoom on Twitter for daily tips.