Tomima’s Blog – Lingerie & Underwear Expert

Late last year, the Emporio Armani underwear was introduced with provocative images of David Beckham lounging in nothing more than his knickers.  It was a sensation.  So, they next  brought in Victoria Beckham, and together they represented the Emporio Armani line of underwear and lingerie.  Well, not any more.

 Megan Fox, that 23 year old who has become every teen boy’s dream girl, is the new face of Emporio Armani lingerie.  Apparently, Victoria Beckham decided to go off and have a line of lingerie designed with her name on it.  So Marilyn Monroe-tattooed Fox is stepping in to fill her… well, boobs.

As for David Beckham, there is no scoop out as to why he is gone, but my guess is that it’s tied to his wife leaving.  Regardless, we have new eye-candy in Portugal’s hunky soccer star Cristiano Ronaldo. Not only famous in soccer, this guy’s known for strutting around in rump-enhancing fluoro hotpants while on holiday in Los Angeles.  But with his buff body, he can pull it off.

So, congratulations to Armani.  He has snagged two fabulous, sexy and over-the-top good-looking people to represent his underwear lines.

Seems every time Armani introduces a new campaign, there’s been quite a buzz. See other articles about the Armani campaigns and David and Victoria Beckham’s ads for Armani.

Find Emporio Armani lingerie at HerRoom in these departments:
Bras
Panties

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For the last 19 years, the IG Nobel Prizes have given out awards by honest-to-goodness Noble Prize winners at Harvard University.  So, what is an IG Nobel Prize exactly?  Well, it’s an award for an idea that first makes people laugh and then makes them think.  The goal is to honor imagination and celebrate the unusual all while spurring people’s interest in medicine, technology and science.

This year’s Public Health IG Nobel Prize went to Chicago-based Dr. Elena Bodnar.  Her invention is a bra that can be quickly converted into two gas masks should an emergency arise. Yes, this idea made me laugh, and it made me think.  My thought went to bra sizing.  It looks like it would work for a woman who’s about a C cup size.  But what if you’re only an A cup?  The mask wouldn’t have enough room for you to breathe.  And, if you are a DDD cup, it wouldn’t fit on your face!

Anyway, Dr. Bodnar actually demonstrated her invention at the Harvard event, and then gave every Nobel Prize Laureate in attendance one as a gift.

This isn’t the only strange lingerie invention I’ve come across lately. Let’s not forget the Horny Bra and the Husband-Hunting Bra or the lingerie made with balloons.

Find bras, although not gas mask bras, at HerRoom in these departments:
Bras

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The industry answer to women complaining about underwires poking into their underarm is usually to say their cup size is too small.  The theory here is that the underwire is not wide enough to totally wrap around your breast and the cup is not deep enough. Thus the wire is resting on breast tissue too far forward on your torso – the result being the underwire tip is getting in the way and hitting your underarm.  A larger cup size comes with a wider underwire and deeper cup that will rest further back under your arm and not rest on your breast tissue.  Thus you will no longer be poked.  In many situations, I would agree with this recommendation.  However, I own bras where this symptom has occurred, and I have been able to solve the problem without having to size up. Want to know how?

First, you need to put your geometry cap on.  Think of your torso as a cylinder.  As a cylinder, your torso has no flat horizontal surfaces – only curved surfaces.  If you held a ruler horizontally to your torso, the center of the ruler would touch you, but the ends would not.  They would be extending away from your torso.

A bra’s underwire is cut from a flat sheet of metal.  It’s basically a smiley face shape, but flat.  So, the ends of an underwire can have the same effect as the ends of a ruler.  However, if you bend your underwire a little in the center of its smile, the underwire takes on a shape better suited to your cylindrical torso. (See image above.)

Personally, I give all my underwires this subtle bend. It’s not very much, but I’ve found that the fit is better and my underwires are more comfortable.  And, when I try on a bra in my size and notice the underwire ends under my arm are protruding or resting on breast tissue instead of where they need to be, I’ll give them a little bend in the middle.  This always seems to solve the problem. Again, it’s not much of a bend, but it can make a big difference.

Let me also share with you that there is sort of a moral to this story: don’t be afraid to manipulate your underwires.  Underwires can get bent out of shape in a number of ways – during washing, mishandling in your lingerie drawer etc.  So, don’t be afraid to work with them until they fit you.  You have to put a lot of stress on an underwire before it will break.  And, it’s been my experience that if I don’t like the bend, underwires are easy to manipulate back to the beginning position.

Learn more about underwires and bra fitting.

Find underwire bras at HerRoom in these departments:
Bras

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