Are Your Breasts Different Sizes? A Solution is Coming Soon!
Like eyebrows, our breasts are not identical. Usually, one is smaller than the other, and it tends to be the one closest to the hand we most often use. For some of us, the difference is not that obvious. But for many women, the difference has caused a life-long issue with bras not fitting perfectly.
The simple solution has been to fit a bra to your larger breast, and then purchase some type of pad that can be slipped into the cup with the smaller breast to even out your look and remove the wrinkles in the bra. But now, there is a new solution.
Fruit of the Loom has just announced its "Pick Your Perfect Pair" Bra. Think about a front closure bra and a back closure bra. With both closures, you have two bra parts. That is the essence of this bra – it has a front and back closure, so you purchase each side of your bra in the size you need.
This bra will come in sizes 34-36 in B cups, 34-38 in C cups, and 38-40 in D cups. Then, each of these cup sizes has a corresponding "just about" cup size. So, for example, you would select a 36C for one side, and a "just about" or JA36C for the smaller side. The regular size side is a lined underwire cup. The "JA" side is also underwire but also has a bump pad to help even you out.
Each side will sell for $8. The current offering comes in white and black, and some polka-dot prints. Though the front closure is not adjustable, the back closure will have 5 hook & eye adjustments.
Kudos to FOTL for coming up with this idea. But I have my doubts about their marketing. They are skewing towards a young audience (teens and early 20′s). I think the woman who would be interested in this is more mature. And she’s going to want nude – not black and white. There is also going to be possible confusion in the selection of the sides. Not only are there two sizes for every bra, but you also must pick a "left" and a "right" side. This could become a merchandising nighmare!
Suddently, just sticking a small pad in one side seems like a pretty good solution here.
Find fruit of the Loom bras at HerRoom in these departments:
Bras
Follow HerRoom on Twitter for daily tips.
Entries RSS
Finally! This is the smartest idea I have heard in a long time and I can’t wait until these are available!
Comment by Tonette
June 1st, 2010 @ 3:47 pm
I totally agree about the target audience. Most teens don’t have the slightest idea about their bra size, or understand the importance of wearing the correct size, and most of them definitely don’t care or know enough to bother with these much more complicated bras. I’m also wary of the quality because the price tag is so low – I think with a more reputable brand, in more basic colors, this could be a great idea.
Comment by Kelly
June 2nd, 2010 @ 8:41 pm