Archive for December, 2010
Show Us Your Drawer(s) & Win a Lingerie Shopping Spree
December 31, 2010
We’ve got something fun for you! Check out our ‘Show Us Your Drawer(s)’ Contest on Facebook.
The New Year is a great time to clear out the old and bring in the new. So, submit up to 3 photos of your lingerie drawer and the HerRoom staff will select the drawer we think is most in need of a makeover–the messiest or the emptiest or even just the most creative or funny photo. The winner will get a $400 LINGERIE SHOPPING SPREE on HerRoom. One runner-up will get a $100 shopping spree.
See the details by ‘liking’ us on Facebook. And get snapping!
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Posted by Jan at 12:06pm
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The Sounds of Cup Sizes
December 20, 2010
I was blown away by the cleverness of a recent Christmas ad by the lingerie manufacturer La Senza. They have seven models ranging from cup size A to G. They then assigned each model the musical note to match her cup size. Then, with each model lying down on what sort of look like piano keys – and of course scantily clad in La Senza lingerie– each sang her note to the tune "Deck the Halls." Appropriately called "The Cup Size Choir" this video went viral and has over a million hits on YouTube in less than a few days.
All I can say is "Wish I’d thought of it." Enjoy!
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Posted by Tomima at 11:50am
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The Huit Brand is Making a Comeback!
December 13, 2010
The French brand Huit (pronounced "wheat" and French for the number eight) was in the clutches of bankruptcy. But no more! Eveden, the company that brings us Goddess, Freya, Fantasie, and Elomi bought it. Tracy Lewis, Chief Executive of Eveden came from the UK and visited me in our Dallas office just before Thanksgiving. She shared with me Eveden’s plans for the Huit brand.
By way of background, Huit is a very proud French brand and even includes ‘Paris’ on its label. Traditionally, it has been sold in better boutiques across the United States. HerRoom has also been fortunate enough to carry the brand for many years. The essence of the Huit brand is that it is stylish yet effortless, with hip colors. A premium brand, Huit focuses a lot on being fashionable. Therefore, less than 30% of the Huit products were ever basics. Most were fashion and one-time designs. The brand serviced the 32-38, A to D cup customer.
So, why did Eveden buy Huit? Tracy explained that it was an excellent expansion opportunity. Eveden brands have always been for full-figured women, so this was a very exciting chance to buy a well-known name brand that fits the average size woman. And, there are no plans to take Huit into the full-figure market.
What also impressed me was Tracy’s comment that Eveden retained the current Huit designers in France. Eveden really wants to keep and maintain the special qualities the Huit brand has had for years. Huit has also been a swimwear manufacturer, making swimwear with cup sizing. Eveden absolutely intends to continue the swimwear line as well.
The re-launch is planned for this coming February with new photography. And, there are plans to add 30 band sizes and take the cup sizing up to DD. Of special note, Tracy said to pay attention to the Cupcake Collection. The plan is to expand this further. HerRoom already carries this collection, and I’m crazy about how terrific it looks.
Three cheers for keeping a fabulous lingerie brand alive and moving forward.
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| Huit Cupcake Bandeau Strapless Bra | Huit Cupcake Full Cup Balconnet Bra | Huit Cupcake Magic Air Pushup Bra |
Find Huit lingerie at HerRoom in these departments:
Bras
Panties
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Posted by Tomima at 8:45am
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