The UK retailer
That means they calculated everything that goes into the carbon footprint such as the components, manufacturing, transportation, even the amount of energy consumers will use to wash and dry the underwear.
One interesting discovery from calculating the carbon footprint of lingerie was the discovery of how much impact lace and embroidery have on the footprint’s size. So, lingerie that is simpler is also “greener.” And, using manufacturing techniques that use renewable energy and reduce waste, they were able to reduce the carbon footprint by approximately 33% compared to traditional lingerie manufacturing.
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