bra-herroom

An Eco Friendly Bra

April 21, 2011 by Tomima - No Comments

The UK retailer Marks & Spencer has launched, with great fanfare, the first ever carbon neutral bra.  Okay, what exactly does this mean?

The lingerie collection is called Autograph Leaves, and the four bras, three panties and garter belt were made in Sri Lanka at an eco-model factory that had its carbon footprint certified by the Carbon Trust. That means they calculated everything that goes into the carbon footprint such as the components, manufacturing, transportation, even the amount of energy consumers will use to wash and dry the underwear.

One interesting discovery from calculating the carbon footprint of lingerie was the discovery of how much impact lace and embroidery have on the footprint’s size.  So, lingerie that is simpler is also “greener.”  And, using manufacturing techniques that use renewable energy and reduce waste, they were able to reduce the carbon footprint by approximately 33% compared to traditional lingerie manufacturing.

“The complexity of a bra’s supply chain makes it the ideal product to learn about the practicalities of carbon footprinting, as it contains 21 component parts from 12 different suppliers,” explains Mike Barry, head of sustainable business at M&S. 

 

 

 

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