Archive for September, 2012

Trend Alert: Longline Bras Are Back

September 17, 2012

You've heard the phrase “Everything old is new again.” It's really just a nice way of saying “recycled.” So goes the same in the world of lingerie. This time, looks inspired from the 70's (recycled from the 30's) are surfacing in the 2010's – longline bras.

These bra styles have remained popular for women who want added support and smoothness under special occasion and wedding dresses. But recently, many women have swapped out wearing longline bras for shapewear that not only provides support to the bust but also smooths the waist, hips and rear.

So now we're seeing longline bra styles taking a more fashionable approach with bright colors and fun prints. Aside from being on trend right now, longline bras are also great for adding support to very full busted women. They can also provide relief from mild back pain and discomfort from standing for long periods of time. And even if

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some of these longline bras available now.

Freya Piper Underwire Padded Longline Bra

Emporio Armani French Kiss Brassiere

Seven 'til Midnight Undercover Lover Longline Bra

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Lingerie Patrol ™ MTV Video Music Awards

September 12, 2012

The young starlettes of today have both youth and stylists on their side. So, there is really no excuse for what we were seeing chest-wise on the Red Carpet of the 2012 MTV Video Music Awards last week.

Miley Cyrus made a bold statement unveiling both an edgier side and a sexy new haircut and color. But the gown Miley wore didn't show off a

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youthful chest. Instead, this oh-so-low cut Emilio Pucci creation falls below her breasts and has them looking smashed and pointing east west. I know Miley's trying to show off her new grown up look but she doesn't need to try so hard. This gown was too old for her. With her great chest, she should wear something more flattering while she still has youth and natural support.

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Rihanna showed up to the awards in a long, white jersey dress that looked more fit for a beach party. But it's also her same predictable look. I get that she wants that “just rolled out of bed and threw something on” look. But, this dress without any spandex in it just

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left her saggy and unflattering. It's time for Rihanna to start embracing bras. IF she doesn't – this sagging we see now is only going to get worse. In a gown like this she could've worn a backless bra to get a little more support up front. The Natural Shaper Bra is backless and strapless so she could have discreetly looked au-natural, while actually being supported and thus more youthful looking.

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Dallas Business Journal Visits HerRoom

September 10, 2012

I received a call from our local Dallas Business Journal last week. They'd seen all the National press we have been receiving lately so asked to stop by

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HerRoom and HisRoom headquarters. I shared with them all the new things we're doing to make online shopping of lingerie and underwear a positive, productive and great experience. And, more specifically, they wanted to talk about my latest project – The Know Your Breasts Bra

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Finder.

I'd like to say that I run around the office in dresses and shoes just like this all the time. But, honesty must prevail – I ran home and changed just before they came. The photographer fell in love with our photo studio, so one of our in-house photographers, Laura, took a shot of me being shot by their staff photographer. It was a fun day showing off what my great team has helped to build here in Dallas. And kudos to my team for their displays of enthusiasm and passion. Check out the Dallas Business Journal article here.

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