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September 28, 2015

Intimate Wisdom What's New in Lingerie

The Hot Trend in Panties? Briefs!

For the past several years, thongs have been the most popular underwear style, especially among younger women. But according to HerRoom sales and a statistic quoted in the New York Times, thongs have been replaced in the hearts (and on the bodies) of millennials by briefs, also known as ‘granny panties.’  In fact, research shows that sales of thongs decreased 7% last year, while sales of fuller-coverage panties, including briefs and boyshorts, have grown 17%.  At HerRoom, briefs are consistently…

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