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January 2016

Brands -- The Inside Scoop What's New in Lingerie Women's Lingerie

The New Way to Sleep: Nightlift Bras

  I’ve always carried sleep and leisure bras at HerRoom, but my buyers found a new brand of sleep bra that we’re all very excited about. Nightlift was designed by Dr. Randal Haworth, a plastic surgeon who noticed that women who sleep in bras have firmer and higher breasts. But he also realized that most bras are constructed to have vertical support, which doesn’t do much when a women is lying down. So, over 40 prototypes later, he developed a…

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