I came across a curious online survey recently  A UK based retailer, Wickedelic Lingerie, found that 24% of the 500 respondents felt allowing larger women to model lingerie was promoting an unhealthy lifestyle.

Whether you agree or not, my website from time to time gets input from large-sized customers saying they wish we would display our products on models more their size.  So, several years ago, we ran a test on one of our more popular bras where we tracked sales with two different images – half the time we displayed the image of the bra on an average-framed woman, and the other half on a full-figure woman.  The results were signficant–  the average model image generated more sales.

If you think about this, it really makes sense.  I will buy an item I see displayed on a model that is smaller than me.  But, I can honestly say I have never purchased an item when it has been shown on a model that is larger than I am.  Take a look at these two photos of the same dress.  Would you buy this dress if you only saw the model wearing it?  Or would you buy the dress based on the display on the mannequin?   I think most would agree they find the mannequin shot more appealing – unless they are the same size or larger than the model.

I don’t think this is discrimination.  I think this is simple marketing.  However, having said that, I have tried very hard to answer the need for women who wear larger bra sizes to see a model wearing a garment more to their size.

You may not know this, but the HerRoom site has alternate shots on a larger model (usually a 36DD) for bras that come in larger sizes.  For example, look at our page for the Chantelle Fete Bra style 1960. You will see that we also show another image of a 36DD model wearing the same bra.

It is true that some bras have subtle design changes in the larger sizes.  We make every effort to show the larger size on a fuller model, or at least mention the design change in our descriptions. 

No one is here to judge.  Yes, marketing is important, but we also want to satisfy all our customer needs.  If anyone has a suggestion to improve what we are doing, I’m all ears!

Find bras that come in larger sizes at HerRoom in these departments:
Bras
Plus-Size Lingerie

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The average bra size used to be a 34B in America.  In fact, when I need a sample of a new bra style, what size arrives?  Yes, a 34B.  Everyone in the bra industry still uses this size as the norm. But over the last 10 years, the average bra size has been climbing. 

Ten years ago, when I started in this business, I was informed that the new average bra size was a 36C.  Well, it is now being reported that today’s median bra size in the US is 36DD – that’s an increase of 2 cup sizes.

I’m happy to say that the bra industry has seen this trend coming.  I’ve noticed that many traditional manufacturers, like Wacoal for example, have increased their cup size range.  You can now purchase many of their bras in a G cup (which is the same as a DDDD cup).  The brand Olga actually revamped their entire bra size range two years ago.  Their products now start with a C cup and go up – no more B and A cup sizes.

As the need for larger cup sizes grows, I really do wish we could standardize how these cup sizes are named.  You may not know this, but many manufacturers could be calling your cup size by other letters.  For instance, some manufacturers refer to a DD as an E cup, a DDD as an F cup and so on.

For those of you needing help deciphering all the variations for your cup size,  I’ve tried to make it easy by creating our size conversion chart.  Simply find your column, and you now have your cup size in every bra brand available.

Find all cup sizes at HerRoom in these departments:
Bras

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An interesting article was posted in the United Kingdom Telegraph recently.  A London consumer watchdog group called Which? sent eleven mystery shopping women with cup sizes of DD or larger to 70 stores in the high street area to see how well they would be fitted in bras by the so-called experts in each store.

The results?  Only 29% of the bras sold to these women were rated as a ‘good fit.’  But even then, none of the eleven women felt the service they were provided at any of the stores warranted a recommendation.

Many of the women from the watchgroup were sold wildly different sizes.  For one of the women,  two different shops had fit her in bras that differed in cup sizes by 7 sizes.  Another went to the same store in two different locations–one sold her a 34C, the other a 34F.

Now, I have written on this before.  Yes, there are hard-working bra fitters out there who do a very good job of getting women into the proper bra size.  Unfortunately, it’s hard to know which are good and which are not.  And, keep in mind, that if they can convince you that you are a different size than what you walked in wearing, they can probably talk you into buying several new bras. The temptation is simply too great to get you into a different size – especially if the fitter is working for a commission or piece of the sale.

I have said this before, so I’ll gladly say this again.  I think we women are smart enough to figure out what size we are with a better understanding of bra sizing and how to translate your fitting symptoms into size changes.

I’ve spent hours researching and writing about bra sizing. Simply go to the HerRoom Bra Fitting Advice section located at the bottom of each page of HerRoom.com.  There are over 40 pages that I hope will answer any questions you may have on how a great-fitting bra should look and feel.

Read earlier posts about proper bra fitting and about understanding cup sizes.

Find bras at HerRoom in these departments:
Bras

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Let me get this off my 36C chest – I’ve always hated the phrase "training bra."  What are we training?  Breasts don’t need to be trained.  It’s not like a bicycle where you eventually remove training wheels and you’re off.  It’s hard enough for a girl to actually put on her first bra, so let’s not make it worse with a dumb name like training bra!  Okay, my rant is over.  Thank you.

It’s pretty much universal as to when a girl needs to get her first bra – middle school.  It was for me, but it was called Junior High.  Up until my first gym class, I had always worn an undershirt.  But then I found myself having to undress in front of my peers, and everyone was looking at each other to see what was being worn.  I ran home and informed my Mom that I needed a bra.

As a mother to two daughters, it pretty much went down the same way.  My oldest is now 13, but has always been fascinated with wearing a bra.  I was able to find some for her when she was around 8 – they didn’t really fit, but she wasn’t really wearing them either; they just made her feel grown up.  Then, during the first week of 5th grade, we had to get serious about finding bras for her to wear every day.  Now, my second daughter is in 5th grade, and as reluctant as she is to grow-up (she once told me she wants to take her childhood slowly) even she has informed me that the peer pressure is on and she needs to be wearing a bra too.

Now I know what you’re thinking; I’m in the business, so it should be simple for me.  I honestly thought the same thing.  But boy, it wasn’t.  My older daughter was my foray into this difficult project.  She measured a 32AA.  So, I went on my site and looked.  About a dozen styles appeared.  I bought all of them and brought them home for her to try on.

Here’s what I learned.  Wacoal makes a really fabulous line of petite bras.  But they do not fit young girls properly.  The underwires fall on the wrong part of their body, and the cups don’t look right.  The Wacoal petite bras really are designed for a petite woman – not a young girl.  Any bra with an underwire is problematic, and frankly unnessesary.  Yes, my daughter liked the look and the idea of wearing a bra with an underwire – very grown up in her mind.  But again, the wires tend to fall in strange places, and without enough breast tissue, tend to move up the chest.

Here’s another mistake moms make – they buy white bras for their daughters.  The girls don’t want white.  They want nude and/or black, or a cute pastel print.  To them, a white bra looks too much like underwear.  They are growing up in a world where seeing a bra strap or parts of the bra showing feels natural.  If it were white, it would look like a mistake.

Remembering that several bra styles on my site come in only a band size, I returned to HerRoom and bought several of these.  Definitely, more success with the soft-cup or wireless bras rather than bras with underwires.

So, after this exercise of trying to match fit with the taste and desires of my daughter, here is the list of bras that worked the best for her:

Elita 3076 Incognito Triangle Bra

Elita 8838 Silk Magic Crossover Bra

Elita 8872 Mini Camisole

CC Girl Plunge bra 2173

Pure Lime Fitness Sports Bra 0097 (expensive, but looks great on her)

A recent addition to our site has been some adorable bra and panty sets from CC Girl.  Both of my daughters love them and have snatched them up. They are not that expensive, and it’s the first time the girls have actually had matching bras and panties.  They simply love that.

So, all you mothers (and possibly fathers) with young daughters out there.  I hope you take advantage of this hard-fought knowledge I’ve gained.  Trust me when I tell you it will save you countless hours in research, returns and most of all, arguments.

Find more bras at HerRoom in these departments: Bras

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There’s been quite a bit of advertising about Victoria’s Secret’s "Miraculous" Push-up bra.  Made by the Maidenform Company, the claim is that special padding lifts you up and out, thus adding up to 2 full cup sizes to your breasts.  And it does all of this with amazing comfort while keeping a natural shape.

Wow!  That’s quite a promise.  So, I went and bought one and put it to the test.  By way of explanation, a one inch increase in the circumference of your chest along the nipple line qualifies as a cup size increase.  So, to make their claim true, a total of 2 inches to the circumference needs to be achieved.

So, here are the results.  We used one of our 34B models. Her measurements are:

Band 34"

Bust 36"

First, we put her in the Spanx 216 Bra-llelujah contour bra.  These photographs show her shape. 

We then put her in Victoria’s Secret "Miraculous" bra.  Her measurements became:

Band 34"

Bust 38"

So, the claim is correct; her bust circumference increased by 2 inches.  And, I must say,  her cleavage and shape look natural and fabulous.

As I mentioned earlier, this bra is made by the Maidenform company.  And, apparently a deal was cut whereby Victoria’s Secret got the exclusive for the first 6 months.  And boy, are they taking advantage.  The Victoria price is $48 for the solid colors and $52 for the prints. 

The Maidenform version arrived late June 2010.  Their design does have some differences – a little more coverage in the cups, a more stabilizing center front, and a different back design to provide more support.  Whereas the Victoria’s Secret bra goes up to DD cup sizing, the Maidenform will only go up to D cups. And, the biggest difference of all will be the pricing. The Maidenform price will be just $34. That’s a 30% price savings!

Personally, I’m very impressed.  The Maidenform Company, in my opinion, is the current leader in innovative bra designs. They have done a super job here creating a look of more natural cleavage. 

On a final note, I do want to point out that we tried to measure the thickness of the padding in this bra.  In some places, the padding is over 1 inch thick.  So, I have a bit of a concern with how to care for it.  You don’t want to stick it in the dryer, yet with all that padding, will it dry fast enough so that there won’t be a problem with mildew from line drying?  The jury is out on this one.

Maidenform & Victoria’s Secret have teamed up before on the Total Solution and Perfect One Bras.

Find Maidenform lingerie at HerRoom in these departments:
Bras
Panties

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The industry answer to women complaining about underwires poking into their underarm is usually to say their cup size is too small.  The theory here is that the underwire is not wide enough to totally wrap around your breast and the cup is not deep enough. Thus the wire is resting on breast tissue too far forward on your torso – the result being the underwire tip is getting in the way and hitting your underarm.  A larger cup size comes with a wider underwire and deeper cup that will rest further back under your arm and not rest on your breast tissue.  Thus you will no longer be poked.  In many situations, I would agree with this recommendation.  However, I own bras where this symptom has occurred, and I have been able to solve the problem without having to size up. Want to know how?

First, you need to put your geometry cap on.  Think of your torso as a cylinder.  As a cylinder, your torso has no flat horizontal surfaces – only curved surfaces.  If you held a ruler horizontally to your torso, the center of the ruler would touch you, but the ends would not.  They would be extending away from your torso.

A bra’s underwire is cut from a flat sheet of metal.  It’s basically a smiley face shape, but flat.  So, the ends of an underwire can have the same effect as the ends of a ruler.  However, if you bend your underwire a little in the center of its smile, the underwire takes on a shape better suited to your cylindrical torso. (See image above.)

Personally, I give all my underwires this subtle bend. It’s not very much, but I’ve found that the fit is better and my underwires are more comfortable.  And, when I try on a bra in my size and notice the underwire ends under my arm are protruding or resting on breast tissue instead of where they need to be, I’ll give them a little bend in the middle.  This always seems to solve the problem. Again, it’s not much of a bend, but it can make a big difference.

Let me also share with you that there is sort of a moral to this story: don’t be afraid to manipulate your underwires.  Underwires can get bent out of shape in a number of ways – during washing, mishandling in your lingerie drawer etc.  So, don’t be afraid to work with them until they fit you.  You have to put a lot of stress on an underwire before it will break.  And, it’s been my experience that if I don’t like the bend, underwires are easy to manipulate back to the beginning position.

Learn more about underwires and bra fitting.

Find underwire bras at HerRoom in these departments:
Bras

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Today, my customer service team forwarded to me this inquiry from a customer named Denise:

"When I was young, my mother told me the average and also perfect bra size was 34B.  Now I have noticed a lot of 34B in pictures, and the basis of your fitters measurements.  What is it that is so special about 34B?  So is 34B really the average size?  Or was it at some point, the average size and we’ve now outgrown it?    Thank you!"

Well Denise, you ask a very good question.  First, let me address why HerRoom uses 34B as the basic average bra size for photography and measurements.

The reason HerRoom uses 34B bras and thus 34B models is because in the lingerie industry, the established sample size is 34B.  Months before a new item is displayed on our site, my buyers go to market where they are shown the new styles by each vendor.  With the exception of manufacturers who specialize in larger sizes, all the samples the buyers are shown are in 34B.  We take those samples, photograph them, and measure them before they are shown on the site.  So, it’s not our choice, but rather, 34B is the only size we can get our hands on.

Now, this sort of answers your second inquiry which is why are there so many 34B mentions on the Internet, and is it the average bra size.  No, it is not the average bra size.  Today, U.S. manufacturers tell us that 36C is the average bra size in America, and that it is trending towards 38C becoming the new average U.S. bra size.  Yup, we are getting bigger. Again, because everyone makes their samples in a 34B, we are somewhat forced to photograph that size on our site.

Denise, I’m also glad you asked this question because it gives me an opportunity to point out something we do at HerRoom that no one else does.  From reading years of customer comments, it was clear that larger busted women find it very difficult to make a decision about a bra unless they see it on a model with a fuller figure.  To address this, any bra that comes in DD cup sizing or larger at HerRoom will have an alternate image shot titled "36DD".  That’s right, once we have inventory of a bra, we pull the 36DD and bring in a model of that size and have her photographed.  So, a full figured woman can now see a bra at least close to her size on a more voluptuous model.  She will also be able to see if the manufacturer makes any design changes to accommodate the large cup sizes.

Great question.  Thank you Denise.

Find bras at HerRoom in these departments:
Bras
Plus-Size Lingerie

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I was in a boutique on Rodeo Drive years ago, and trying on a pair of pumps.  The sales person remarked on how fabulous my toe cleavage looked.  What? I thought.  Toe cleavage?  Well, now I’m in the bra business, and breast cleavage is a constant topic.  Women and men have differing options on what is attractive breast cleavage.

Let’s first define cleavage.  In general, cleavage refers to a separation or division of form.  In science, it’s the process where a cell divides into two cells after mitosis.  In geology, it’s the partial opening caused after a split or rupture.  And, in politics, it’s when there is a split within the political system along ideological or ethnic lines.  But, when it comes to a woman’s body, our culture defines cleavage as the exposed area between a woman’s breasts.

 Bra manufacturers work very hard to give women separation between their breasts. They mostly design bras with a center panel that lays against a woman’s sternum.  But, there are also a lot of women walking around with D cup size breasts and larger wearing low necklines that expose breasts touching one another.  And it is this look that men tend to favor.  So, how is this look achieved?

 By way of example, Felicia, one of our buyers’ assistants, agreed to take one for the team and posed with a couple of different bra sizes to show you what I’m talking about.  Before being fitted in our office, Felicia was walking around wearing a size 44D.  Now, most women would think this bra fit her correctly.  But, as you can see from the front and top down view, her breasts are touching one another.

After a proper fitting, Felicia was found to be a 40G. In these two photographs, you can see her breasts are separated, and the center of  the bra rests on her sternum.  Felicia agreed that the new size was more comfortable and flattering to wear, but commented that her husband preferred the look of her breasts in the size 44D.  By-the-way, Felicia is wearing the Le Mystere 9155 in both of these photos.

So, here’s the rub. Do women really want separation? Or do they want that line of cleavage that men like to look at?  I think the answer is both.  I then sent Felicia through our catalog to try and find a bra in her correct size that would give the same look to her breasts as her 44D.  The closest she could find was this Panache 3606.  In this photo she is wearing a size 38G with a bra extender on the back because this bra did not come in a 40 band size. The reviews by customers about this bra are mixed – some love it, and many 32 band size women don’t.  I can sympathize with Panache.  In order to get a low plunge in front, they must have larger cups to give support – otherwise women will complain about falling out.  But now, women are complaining that they don’t like the shape of the bra!

Here’s my suggestion for a solution.  For women wanting that cleavage line (and are a D cup or larger), first look at the plunge bras available in your size.  There are several on the market that do a great job such as the Panache bra,  the Prima Donna Menton Plunge 016-1564,and the Felina Jennifer Deep Plunge Bra 29885.  Also, if you have implants and thus don’t need the support of a bra, you could wear a NuBra and attach the clasp to pull your breasts in.  Finally, if you really want that look, go up a band size and down 1 cup size in your bra and see if you get the desired look.  In Felicia’s example, she went up two band sizes and down 3 cup sizes to get her look.  Again, this is not a bra size you would want to wear all day, but if you want this look for a special outfit or evening, it’s something to consider until a bra manufacturer actually makes a bra that gives women this cleavage look.

Before signing off, I need to comment to the C cup and smaller women that this cleavage look is almost impossible to obtain for you.  I for one am a C cup, and my breasts have never touched regardless of the push up and cleavage enhancing bras I have tried on.  I just don’t have enough breast tissue. The closest I’ve come is with a NuBra. But take heart; as any full figured woman will tell you, we get to wear a lot more variety of clothing styles and look good in it.  So, it really is a trade off.

Find plunge bras at HerRoom in these departments:
Bras

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There’s the old saying that we all put on our pants one leg at a time.  However, when it comes to bras, this is not the case.  Over the years, we women have come up with a couple of clever techniques for putting this uniquely feminine garment in its proper place.

The Hook and Spin Method:

This way of putting on a bra is the most common among women with smaller breast and who also have a small or average waist.  Also, women who have dexterity issues find this method simpler as well. Simply put, you wrap your bra around your back and hook it in front of you.  You then turn your bra either clockwise, or counterclockwise (depending on the way the label is sewn so as not to bunch up) until the two cups are underneath your breasts.  Adjust your bra band so that it is directly under your breasts, and the underwires are properly placed in your breast crease, then slip your shoulder straps up onto your shoulders.

Though your bra is on, you are not done.  There are a couple more steps that you need to do to insure you have your bra in the proper position so that it will remain comfortable throughout the day and give you proper support.  Run your finger under the back hook to make sure the label of your bra, if there is one, is laying flat.  Tug down on the back of the bra while looking in the mirror to make sure the front and back of your bra are parallel with the floor, and that the bra back is tucked just under your shoulder bones.  Next, bend forward at the waist and with your right hand, go under you left breast and lift it into the bra cup.  Then repeat this on your right side.  Look inside your cups and make sure your nipples are front and center.  If you have a seamed cup, make sure your nipple is directly behind the seam.  This will help reduce nipple show-through.  Now, stand up and look at yourself.  If you are happy where everything is, you are good to go.

The Upside Down Hook and Spin Method:

This method is almost the same as the prior method with the exception of the start.  You fasten your bra in front of you, but your bra is upside down and inside out.  After spinning your bra around so that the cups are in the center, you now flip your bra up to put it in place and then follow all the same steps as above.  This technique is a great one for today’s contour bras that already have pre-shaped cups.  It prevents the cups from getting smashed or creased before putting your bra on.  If you haven’t put your bra on this way before, it may take a few tries to get it right, but once you learn to hook your bra inside out in front of you, it’s a very simple method to use.

Front Loading Method:

Large breasted women, women with apple figures, soft cup bra wearers and women in a hurry tend to use this technique to put on their bra.  You begin by putting your arms through the straps of your bra, you then hold the back wings of the bra in each hand and wrap your arms behind you to hook your bra together.  Once the bra is hooked, you really need to bend forward at the waist and place your breasts into your cups to make sure they are centered and pulled up into the cups before standing up.  Again, a check in the mirror should be made to make sure the back of your bra is pulled down and even with the front of your bra,  your tags are flat, and your breasts are up and in your cups. If you have cup seams, you should make sure they are resting on top of your nipples to reduce nipple show though.

An important note here. This technique can be very challenging for women who are not limber enough to put their two hands behind their back.  So, as we get older, this technique will become harder.  It is also difficult to tell if the bra is on the proper closure without checking in the mirror.

 For modesty reasons, many women use this front loading technique because it immediately covers your breasts. I know that I use it when I’m in a dressing room and the sales clerk can be heard coming down the hall. But when using this technique it is also very easy to not get your breasts correctly into the cups and have the back of your bra resting too high on your back.  So, this technique more than the others needs the final steps to insure proper fit.

Over the years, I have heard lingerie experts state that the Hook and Spin method wears down your bra. The thinking is that the spinning process on your body breaks down the elastic and causes your bra to age more quickly. I think this is absolute nonsense  Our bras are not designer gowns that need to be preserved for our daughters.  They are underwear that will go through many washings and wearing before being replaced. The convenience of the Hook and Spin method far outweighs any minor stress put on the elastic as you spin it around your waist.

A note on underwire bras.  However you put it on, you must make sure to check that your underwires are resting in the natural crease where your breast begins on your chest. The underwire should be resting on your ribcage. If your underwire is resting on breast tissue, your breasts need to be pulled up and into your bra cups until this is not the case.  If you can’t do this, you are in the wrong size bra.

I would also be remiss if I did not speak of "The Jiggle" technique for getting your breasts into the proper place in your bra cups.  I personally use this technique more than putting my hands inside my cups to adjust my breast tissue.  To perform the jiggle, bend forward from your waist, pull down on the center of your bra and jiggle your bra back and forth until you feel your breasts are resting appropriately in the cups. When you stand up, you will see that your breasts are sitting higher in your cups, are fuller looking and look more youthful.

Find bras at HerRoom in these departments:
Bras

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One of our fabulous Customer Service Representatives, LaBresha, emailed me recently and told me many of our customers ask about the difference between European bra sizes and America bra sizes.  She then suggested I blog on the subject.  Well LeBresha, thank you for your suggestion, and here you go!

Let me begin with a little history.  The bra cup letter sizing as we know it today was first introduced in 1935 by The Warners Company.  Shortly after this measuring system was accepted in the US, the European corset manufacturers followed. 

The numbers used today for our bra band size (e.g. 34, 38 etc.) were devised shortly after WWII.  Back then, women with the measurements of 36-24-36 were determined to be the ideal hourglass silhouette of the day.  But, since the band size represents a woman’s underbust measurement, the true measurement would be something more like a 28 or 32. Now, this is where marketing came in.  The industry decided to have the bra band sizes sound more appealing to women.  So, they took the underbust measurement, added 4-5 inches to it, and came up with the band sizes that we use today. This is why you add the 4 or 5 inches to your underbust measurement when you are calculating your bra band size. 

 So, now let’s talk about cup sizing today. A recent inquiry came to us from a woman stating that she’s a 36F in European bra sizing.  She wanted us to tell her what her US bra size would be.  There is no easy answer to her question, unfortunately.  This is because there is no consistancy in bra sizing between European brands and American brands when it comes to cup sizes larger than a D.  Over the years, various bra manufacturers, in their attempt to be unique, have varied their bra sizing from the traditional naming of cup size.  It used to be that American manufacturers would size their bra cups as follows: AA, A, B, C, D, DD, DDD, DDDD.  European manufacturers sized their cups: AA, A, B, C, D, E, F, G.  But, British manufacturers had their own scheme: AA, A, B, C, D, DD, E, F, FF.  So you can now see why it would be difficult to convert one size to another.

Here is my personal suggestion to women who have breasts larger than a D cup, and want to find their bra size in a different brand.  Know how many cup sizes larger you are than a D, and then you can always find your correct size.  Cup sizing up through a D is universal.  The grading of cup sizing is also universal.  Therefore, if you know you are 3 cup sizes larger than a D, you can simply find the D cup size on any bra manufacturer sizing chart, count up 3 cup sizes from there, and that will be your size.  Here’s is an example: suppose you know you are a DDD cup in the US which is 2 cup sizes larger than a D cup.  Using our cup sequences method, you would be an F cup in the European example, and an E cup in the British example.

But let me make it even easier for you.  At HerRoom, we have this great fitting chart we always keep current that compares all the brands we offer.  Simply find your cup size under the brand you know fits, then go up and down the column to determine your size in other brands.

Now what about band size?  Well, thank goodness this is pretty standard across all brands.  However, some European brands do like to use the centimeter number to identify your underbust measurement – and they don’t add 4 to 5 inches to make it sound better.  So, a 32 band size would be a 70, a 34 band size would be a 75, a 36 would be an 80 and so on.  The good news here is that at HerRoom, we only offer traditional band sizing for all our items, regardless of country of origin.

So there you have it.  It’s really not that difficult to understand and adjust to once you know the system.  And of course, if you have any further sizing questions, my ace Customer Service Representatives like LaBresha are there to give you any assistance you need.