Archive for the 'Brands–The Inside Scoop' Category
Knock Out – New Product for Women
October 05, 2011
Here’s a rather taboo subject – odor and dampness in our panties. Okay! Okay! It’s an icky subject, but I’m happy to say there is also a possible solution to all this and they look pretty – Knock Out Panties.
You may have read about them in The Washington Post last month. Angela Newnam, a D.C. socialite and entrepreneur, came up wtih these Febreze-like underpants after finding a forgotten patent covering a technology that permanently binds the odor-trapping chemicals in air fresheners. Originally called "No Trace" it was marketed to outdoorsmen wanting to eliminate their natural scent while tracking and hunting animals.
There are 6 Knock Out panty styles – each with a liner made of "No Trace" fabric. This technology is built into the fibers and therefore does not wear or wash out. And, the line is made in America. Check out the Knock Out line at HerRoom.
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Posted by Tomima at 7:31am
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Maternity Lingerie – So Much Better Than it Was
September 16, 2011
Before I was in the lingerie business, I had given birth to two girls. I distinctly remember the maternity lingerie I bought. Few if any stores had maternity lingerie. So, I went to Target, found 3 awful looking white bras and these big white granny-panties that came up and over my belly. As I purchased them, I felt resigned to giving up on anything pretty or sexy for the next 6 months.
Boy, is today’s maternity lingerie different. I look at it and it almost, ALMOST makes me want to think about having a baby again. Gone are the institutional-style underwear pieces. Replacing them are beautiful looking bras and panties in a variety of styles, colors and trims. In fact, they have become so pretty that I suggest them to all my friends with pregnant daughters. I can’t imagine a better gift for a mother to give her daughter once she hears of the pregnancy. What an emotional lift to a mother-to-be to see that she can still look pretty during this special time.
Taking this one giant step further, I ran across these great videos by HotMilk Maternity. What I love about them is that rather than a woman dealing with her condition and feeling like she’s sort of all alone, these videos bring the man in their life into the whole experience. I know you’ll love watching both.
Find HOTmilk lingerie at HerRoom in these departments:
Bras
Panties
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Posted by Tomima at 8:41am
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Exciting New Bra From Fantasie is Coming!
September 06, 2011
Fantasie makes terrific full-busted bras. So, naturally, when they showed me a new bra that will be coming this fall, I became very excited.
The new Fantasie bra is called Esme. It is their next generation of a t-shirt bra. Currently their Fantasie Smoothing T-shirt bra 4510 and their Fantasie Molded Smooth Cup bra 4500 have been "go to" t-shirt bras for many successful years. And if you own one, you know that both run a little large in the cups. Well, Fantasie has listened to their customer and come up with this new Esme solution.
The Esme uses a new molded shape to the cups. Though the molded fabric has stripe detailing, it still provides a smooth line under clothing. The straps have also been brought inward and are what is called "center pull" so that the lift from the straps comes at the breast apex rather than on the shoulders. This also reduces strap slippage.
When comparing the Esme to the 4500 and 4510, I instantly saw that the cups are more paired down for a lighter look on the body. The cups are also light and thin to keep volume to a minimum.
So, look for this new Fantasie Esme at HerRoom in the coming months. I think you will love both the look and the fit.
Find Fantasie lingerie at HerRoom in these departments:
Bras
Panties
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 2:39pm
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