Tomima's Blog – Lingerie & Underwear Expert

(un)covering what's under everything

Swimwear That Comes in Bra Sizes

December 24, 2009

I am really excited about the swimwear department we’ve added to HerRoom.  Like most women, I hate going bathing suit shopping because suits never look or fit right. The suits I try on either smash my breasts, and/or have no support.  And when a bathing suit claims to have a light pad in the cups for modesty, it’s nothing more than some triangle piece of flimsy fabric that quickly gets balled up and never sits right.

Since we deal with lingerie manufacturers, my buyers were delighted to see that several of the ones we work with are now taking their expertise in bra manufacturing to the swimwear arena.  But, they have also sized the swimsuits the same way they size bras.  A simple idea, but what a difference it makes.

Right now, HerRoom has a great collection of bra-sized swimwear on our site — specifically, Freya and Fantasie swimwear. We found a fabulous F cup model, and made a video fashion show to show you how great the full figure women can look on the beach or by the pool.  Oh, and the swim suits from these two brands go up to an H cup in many of the styles.

Below is our video. Sit back, enjoy, and be surprised by how great swimwear will now look on you.  It’s actually fun to buy a bathing suit!

 

 

Find bathing suits at HerRoom in these departments:
Swimwear

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Posted by Tomima at 9:12am
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An Exciting New Concept in Shapewear: Diva Defined

December 16, 2009

 

My buyers returned from NYC last month with arm-fulls of shapewear catalogs.  It seems like everyone is trying to get on the shapewear band wagon.  Understandable since this category is one of the few success stories this year. It all looks pretty much the same, except for one – Annette’s new line called Diva Defined.

I’ve never seen anything like it.  What they’ve done is inserted an internal back belt-like design with hook adjusters so you can adjust how much support you want or need.  And this internal feature is invisible on the outside.

So, here’s what I like about it.  We all know shapewear is not that comfortable to wear all day.  With the Diva Defined, you can put it on a loose setting while driving, or sitting at your desk.  When you need to give a presentation, or want to look svelte in front of your boss, just dash into the ladies room and tighten it up.  It really gives you the flexibility of wearing shapewear all day yet with some relief at the same time.

Right now, there are 5 styles: two panties, a camisole, a biker short and a full slip.  This collection is made by Annette – a shapewear brand that has been around for over 25 years.  So, you know it’s a quality product and has been well thought out and tested.

If you’re a shapewear wearer, I think the Diva Defined Collection is something you should strongly consider.

 

I wrote about another innovation in shapewear earlier this year, Cosabella Smooth Bamboo line.

 

Find Annette lingerie at HerRoom in these departments:
Bras
Shapewear

 

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Posted by Tomima at 1:21pm
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Elomi Bras – Beautiful Bras for the Fuller Figure

November 02, 2009

A few weeks ago, the fabulous team from elomi stopped by to work with my creative team in creating a video of elomi’s terrific collection of bras.  I must say that I was truly surprised.  I knew they were pretty bras, but had no idea how really great they looked on a fuller figure woman.

We brought in our 36G and average height model for the shoot.  I was first struck by how proportioned all the bras were on her.  In this business, you constantly hear the complaint that larger cupped bras look like a "harness."  Well, elomi has figured out how to give support while paring down the back.  Their bras average 2 to 3 hooks at most in the back.  And the leotard-back styling is flattering as well as supportive.

The next thing I noticed was that all the bras were really pretty – great details and well-fitting.  Take, for example, elomi’s Lara underwire demi-cup bra 8050.  I don’t ever remember seeing a true demi bra in large cup sizes that fit and was flattering.  Well, this one was a great surprise.  We actually put it on several models, and every model looked great in it, and wanted it.

So, the good news here is that full-figure and plus-size women now have some really beautiful bra options.  Take a look at the video Freddy Zappe, national fit expert, and I did below and see if you don’t agree that these bras really look great.

Earlier last year, I met with Elomi design Leisl George. She talked about how elomi designs full figure and plus-size bras. You can learn more about elomi cup and band sizing for full figure women.

 

Find elomi lingerie at HerRoom in these departments:
Bras

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Posted by Tomima at 11:52am
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