Tomima's Blog – Lingerie & Underwear Expert

(un)covering what's under everything

New Brand in the Small Cup-Size Category – Lula Lu Petites

December 12, 2011

I was on a long flight recently, and well, you know, you eventually end up speaking to the person next to you. As soon as I tell them what I do, especially if it’s a woman, I can settle in for a nice long conversation about underwear. This last trip was no exception. A quick look at her, and I immediately told her why most bras are not fitting her. She is petite.

What is a petite bra? It’s a bra that is pared down to better fit and flatter a women who is short in stature. When a bra is classified as petite, this usually means the cups have less coverage, are closer together, and the straps are shorter. Though this new brand we are carrying – Lula Lu Petites – has the word ‘petites’ in the name, this is not what their bras are. Instead, Lula Lu bras are focusing on women of all sizes who have very little breast tissue. Their bras go from a B cup size all the way down to an AAA cup size.

Now, an important point needs to be made here about cup sizing. In the larger cup sizes many manufacturers go D, DD, DDD with their cup sizes. The more D’s, the bigger the cup size. Not so with A cups. They go in the opposite direction. So, in order of smallest to largest, Lula Lu Petites lingerie goes AAA, AA, A, B.

Figure-flattering bras and matching panties make up Lula Lu’s lingerie collection, with an emphasis on style and function. But Lula Lu is really more about the small busted woman rather than a petite woman. I spoke with company President, Ellen, about this recently. We had a very candid discussion. She is aware that the word ‘petite’ has kind of been hijacked by the short-in-stature community, but she also thinks it’s not only an accurate word for her products, but kinder than saying ‘small busted.’ I sympathize with her dilemma. But, having read many comments from our smaller busted customers, they are rather emboldened and not offended by their breast size. The ones that are have pretty much had surgery to solve their concern. The women left with small breasts are happy with their breast size and don’t mind being called ‘small busted.’

Lula Lu is focusing on accurate sizing for smaller busted women who wear dress sizes 0-8. The end result: better bra sizing for small-busted women. Lula Lu Petites bras range from 30-38 band sizes, offering A, AA, AAA and B cup sizes. FYI, the difference between an AA cup and an AAA cup is that an AA cup is less than 1" different from the band measurement, and the AAA has less than 1/2" difference. HerRoom is not carrying AAA cup sizes of this brand currently.

In the brand’s collection, Lula Lu features t-shirt bras, great for everyday wear, some that include removable padding with the thought that not all small-busted women want the appearance of larger breasts. So you can have the option of natural or enhanced cleavage.

Finally, small-busted women don’t have to sacrifice sex appeal, Lula Lu also makes seductive bras and panties that are both comfortable and stylish. I’m happy to announce that Lula Lu Petites is now available at HerRoom.

 

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Posted by Tomima at 2:18pm
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Knock Out – New Product for Women

October 05, 2011

Here’s a rather taboo subject – odor and dampness in our panties.  Okay!  Okay!  It’s an icky subject, but I’m happy to say there is also a possible solution to all this and they look pretty – Knock Out Panties.
 
You may have read about them in The Washington Post last month.  Angela Newnam, a D.C. socialite and entrepreneur, came up wtih these Febreze-like underpants after finding a forgotten patent covering a technology that permanently binds the odor-trapping chemicals in air fresheners.  Originally called "No Trace" it was marketed to outdoorsmen wanting to eliminate their natural scent while tracking and hunting animals.

There are 6 Knock Out panty styles – each with a liner made of "No Trace" fabric.  This technology is built into the fibers and therefore does not wear or wash out.  And, the line is made in America. Check out the Knock Out line at HerRoom.

 

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Posted by Tomima at 7:31am
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Maternity Lingerie – So Much Better Than it Was

September 16, 2011

 

Before I was in the lingerie business, I had given birth to two girls. I distinctly remember the maternity lingerie I bought. Few if any stores had maternity lingerie.  So, I went to Target, found 3 awful looking white bras and these big white granny-panties that came up and over my belly.  As I purchased them, I felt resigned to giving up on anything pretty or sexy for the next 6 months.

Boy, is today’s maternity lingerie different.  I look at it and it almost, ALMOST makes me want to think about having a baby again.  Gone are the institutional-style underwear pieces.  Replacing them are beautiful looking bras and panties in a variety of styles, colors and trims.  In fact, they have become so pretty that I suggest them to all my friends with pregnant daughters. I can’t imagine a better gift for a mother to give her daughter once she hears of the pregnancy.  What an emotional lift to a mother-to-be to see that she can still look pretty during this special time.

Taking this one giant step further, I ran across these great videos by HotMilk Maternity. What I love about them is that rather than a woman dealing with her condition and feeling like she’s sort of all alone, these videos bring the man in their life into the whole experience.  I know you’ll love watching both.

 

 

Find HOTmilk lingerie at HerRoom in these departments:
Bras
Panties

 

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Posted by Tomima at 8:41am
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