« Previous Entries

Archive for the 'Brands--The Inside Scoop' Category

Emporio Armani Wins With Megan Fox and Cristiano Ronaldo

Friday, October 23rd, 2009

 

megan  foxLate last year, the Emporio Armani underwear was introduced with provocative images of David Beckham lounging in nothing more than his knickers.  It was a sensation.  So, they next  brought in Victoria Beckham, and together they represented the Emporio Armani line of underwear and lingerie.  Well, not any more.

 

 Megan Fox, that 23 year old who has become every teen boy’s dream girl, is the new face of Emporio Armani lingerie.  Apparently, Victoria Beckham decided to go off and have a line of lingerie designed with her name on it.  So Marilyn Monroe-tattooed Fox is stepping in to fill her… well, boobs.

 

As for David Beckham, there is no scoop out as to why he is gone, but my guess is that it’s tied to his wife leaving.  Regardless, we have new eye-candy in Portugal’s hunky soccer star Cristiano Ronaldo. Not only famous in soccer, this guy’s known for strutting around in rump-enhancing fluoro hotpants while on holiday in Los Angeles.  But with his buff body, he can pull it off.

 cristiano ronaldo

So, congratulations to Armani.  He has snagged two fabulous, sexy and over-the-top good-looking people to represent his underwear lines.

 

Seems every time Armani introduces a new campaign, there’s been quite a buzz. See other articles about the Armani campaigns and David and Victoria Beckham’s ads for Armani.

 

 

 

 

 

Find Emporio Armani lingerie at HerRoom in these departments:
Bras
Panties

 

Follow HerRoom on Twitter for daily tips.

Posted in Brands--The Inside Scoop, Men's Underwear, What's New in Lingerie, Who's Wearing What?, Women's Lingerie | No Comments »

My New “Go-To” Bra – Simone Perele Velia Contour Bra 118342

Friday, October 2nd, 2009

 

velia contour braBeing in the business, you can imagine; my bra drawer runneth over with options.  So, I’m always paying attention to what my early-morning, groggy auto-pilot mind plucks repeatedly as the bra-of-the-day.  This Simone Perele bra seems to be a frequent winner.

So, why?  I think it’s because it has a couple of features that I adore.  First, I always like a contour cup without seams. I tend to wear form-fitting clothes, so I never want any bra lines to show.  I also like modesty in the cups, and this bra has it.  Along the top of the cups there is sheer tulle trim that is both attractive and functional.  A personal pet peeve of mine is a top edge of a contour bra that is too thick.  When it’s thick, you see a line under t-shirts (regardless of it being a t-shirt bra).  So, I’m always on the hunt for a thin edge.  Simone Perele does a great job of keeping this edge thin along the top of the cup. And, this added tulle feature is just an additional step that ensures that bra lines are invisible under clothes.

Finally, I like this bra because the contour cups can be crushed without creasing.  I travel a bit, so I like to take a bra with a low center front that allows me to twist the center to nest the two cups. This makes for easy packing too.  This bra does all of that.

I am now a 34D (gone from a 36C after losing a few pounds) so my size does not have the bump pad like the smaller cup sizes.  Therefore, I can’t comment there.  But, if you are looking for a great t-shirt bra that disappears under clothing and travels well, this is a bra you should consider.

 

Find Simone Perele lingerie at HerRoom in these departments:
Bras
Panties

 

Follow HerRoom on Twitter for daily tips.

Posted in Brands--The Inside Scoop, Women's Lingerie | No Comments »

Cosabella’s Shapewear “Smooth” in Bamboo

Thursday, September 10th, 2009

 

cosabella shapewearEveryone seems to be coming out with a shapewear line.  You can’t go to market without seeing what manufacturers have done.  Most of it looks the same, but Cosabella has an interesting twist – theirs is made of bamboo fabric.

Cosabella spent a year in research and development before unveiling their new Cosabella Smooth.  Made in organic bamboo fabric, the shapewear pieces offer superior breathability and smoothness.  The initial collection comprises 7 basic items: both an underwire and softcup camisole, boyshorts, hi-cut bikini, thong, teddy and a high-waist brief.

These pieces by Cosabella are intended for everyday wear, and as such, are considered medium control.  This way, you can wear them for 8 hours.   Having seen the garments, they really are soft.  My only concern is that they feel a little thick.  However, if they breath and shape you all day, it’s a great trade-off.

Posted in Brands--The Inside Scoop, Women's Lingerie | No Comments »