Archive for the 'Brands–The Inside Scoop' Category
Exciting New Bra From Fantasie is Coming!
September 06, 2011
Fantasie makes terrific full-busted bras. So, naturally, when they showed me a new bra that will be coming this fall, I became very excited.
The new Fantasie bra is called Esme. It is their next generation of a t-shirt bra. Currently their Fantasie Smoothing T-shirt bra 4510 and their Fantasie Molded Smooth Cup bra 4500 have been "go to" t-shirt bras for many successful years. And if you own one, you know that both run a little large in the cups. Well, Fantasie has listened to their customer and come up with this new Esme solution.
The Esme uses a new molded shape to the cups. Though the molded fabric has stripe detailing, it still provides a smooth line under clothing. The straps have also been brought inward and are what is called "center pull" so that the lift from the straps comes at the breast apex rather than on the shoulders. This also reduces strap slippage.
When comparing the Esme to the 4500 and 4510, I instantly saw that the cups are more paired down for a lighter look on the body. The cups are also light and thin to keep volume to a minimum.
So, look for this new Fantasie Esme at HerRoom in the coming months. I think you will love both the look and the fit.
Find Fantasie lingerie at HerRoom in these departments:
Bras
Panties
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 2:39pm
1 Comment »
Power to the Girls With Smaller Cup Sizes!
June 27, 2011
This year, our Undie Award for the overall favorite bra went to the Timpa 16449. It received the most votes by you the public. Here is what’s remarkable about this fact: this bra is really a bra for AA, A, B, and some C cup women.
This is quite a change for many reasons. The trend over the last several years has been for manufacturers to focus on the larger cup sizes and decrease or even remove smaller cup sizes from their line. The Olga brand is a perfect example. About 5 years ago, Olga made the decision to start all their bra styles at a C cup size, and gave up on any cup size smaller. Wacoal, Chantelle and other bra brands have the smaller cup sizes but have been pushing into the larger cup sizes such as G and H.
At HerRoom we’ve seen a steady up-tick in questions about the smaller cup sizes and complaints that the selection is getting smaller. And they are right. Having this bra be the winner this year, I think sends a strong message to lingerie manufacturers that there are a lot of women out there in the smaller cup sizes who still want to be serviced.
So, let’s talk about this Timpa bra. It’s actually not a new style. In fact, it’s been around for at least 10 years. But, it really is amazing and sexy for several reasons. First, the cups are made of this incredible stretchy mesh. Not only is it comfortable, it’s very sexy as well. The low demi cut of the cups really accomodates a lot of necklines. I personally have this bra and use it every time I have a low and wide neckline. When I’m concerned that my bra might show, this is my go-to bra to insure it doesn’t. And, over the years, Timpa has added great colors and taken this basic style and added cute embroidery to it So, though the one style won, don’t think you only have the one choice. Oh, and did I mention Timpa also makes matching panties?
I’ve given tips that this bra runs a little small. The truth is this bra does not run small; it really is just cut very demi. Many women who put it on feel the cups are too small because they’re not used to such a low neckline.
Thank you to all who voted for this bra. There really is power in having a smaller cup size and embracing it.
Find Timpa lingerie at HerRoom in these departments:
Bras
Panties
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 12:07pm
No Comments »
New Playtex Bra Marketing Strategy Rolling Out in Europe
March 23, 2011
We’ve probably all seen those Playtex bra commercials on TV. The full-busted young women offering up their scripted opinions of how they want a bra to fit and feel while standing there in nothing but a colored or printed Playtex bra. This was Playtex’s effort to appeal to a younger demographic that has considered Playtex bras more for their moms and grandmoms than for themselves. So, this new marketing campaign in Europe is curious.
Playtex is investing $2 million towards branding Playtex as the underwear brand for women over 50. Called the "Feeling better than ever" campaign, it will use a 42 year old model. The goal is to reposition the brand to aim at this market that feels ignored. The message will be that Playtex knows you are really young at heart even though you are having to cope with body shape changes.
My guess is they will roll out a similar campaign in the US, once proved successful. Why? Because, like Victoria’s Secret, Playtex too abandonded their core customer who grew up with them. Turning to the younger population who is fickle and not as brand loyal just to be in the forefront of fashion may be trendy, but the money is with the boomers. This customer grew up, but hasn’t died. She’s the center of the Baby Boomer population – the largest in the USA. She grew up with those Jane Russell "Cross your heart" commercials and still wants them… and in white. Yes, it may be a less glamorous population, but they have the spending power and the needs to be met.
My money is on seeing the "Feeling Better than Ever" campaign in the US by the end of this year.
Posted by Tomima at 8:27am
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