Archive for the 'Brands–The Inside Scoop' Category
From Girdles to Spacesuits
March 11, 2011
A new book is coming out at the end of March, Nicholas de Monchaux’s Spacesuit: Fashioning Apollo, that chronicles the development of the spacesuits Neil Armstrong, Buzz Aldrin and the rest of the Apollo astronauts wore on their historic journey. What, you might be asking, does this have to do with lingerie? Well, the spacesuits were designed and custom-made by Playtex.
Known at the time as International Latex Corporation, Playtex won a contract to develop the spacesuit. But they were overseen by a defense contractor who, contemptuous of the abilities of a mere fashion company, took over the project and subsequently failed.
In a James Bond-worthy sequence, Playtex stole its designs back, worked 24/7 for almost 2 months and created the AX5L. Their design beat out the competition–one of which couldn’t fit through the opening of the space capsule and the other of which had an exploding helmet.
NASA should have trusted Playtex from the start. As Wired Magazine writes, "Any company capable of making a girdle tough enough to sustain that 1960s hourglass shape without cutting off the wearer’s oxygen can handle the rigors of space."
Find Playtex lingerie, although not spacesuits at HerRoom in these departments:
Bras
Follow HerRoom on Twitter for daily tips.
Photo courtesy: Courtesy Kennedy Space Center, Cape Canaveral, FL, NASA
Posted by Jan at 9:29am
1 Comment »
A Frank Conversation About Shapewear
January 13, 2011
I sell a lot of shapewear from many shapewear manufacturers at HerRoom. So, I’ve heard all the pitches as to why each brand thinks they do it the best. And, with some brands, I agree that their approach is unique. But, (and this is a big but) shapewear is not the panacea that many women think it is. It absolutely has limitations.
For starters, women need to understand that it can only reduce your measurement 1 to 2 inches at the most. This makes sense if you think about it. You know what a tourniquet is – a tightly compressed bandage you put on your body to stop the flow of blood. If your shapewear was too tight, your blood system could not function. This is one of the reasons why I get mad at my daughters when they put their elastic hairbands on their wrists; they are cutting off the flow of blood to their hands. This is also the reason why doctors don’t want you to wear tight knee-high nylons; this stops the flow of blood to small blood vessels in your legs.
So, now you get why shapewear has its limitations in terms of how much compression it can provide. But, here is another important point. You can not reduce body mass. A pound of flesh is a pound of flesh no matter how much you compress it. Think of it as a water balloon. You can’t make it smaller, you can only reshape it. So, let’s say you buy a biker short piece of shapewear. Yes, it will compress your tummy (assuming it comes up high enough) and your thighs, but at each end of this piece you will see a bulge – muffin top, and lines on your thighs. Your body mass has to go somewhere. It does not go away. One fact is true, the more you cover your body with shapewear, the smoother your body will appear and it can reduce the largest measuring points of your body.
A discussion of shapewear must also include a quick comment on fit. First, never buy a smaller size thinking it will give you more support. All you are doing is buying a garment that is too small for you. Buy your correct size. If your shapewear garment constantly rolls up on your legs, or rolls down from your tummy, your shapewear is too small; you need a larger size.
Having said all of this, I am still a believer in shapewear, and I wear it on occasion. It’s not because I am delusional, it’s because I am wearing something form-fitting and I want to look smooth. The other reason I wear shapwear is when I have a tummy and the garment I’m wearing will show this. A piece of shapewear helps to smooth my tummy. Also, because it is there pushing in on me, it reminds me to keep my tummy muscles tight. So, for me, it’s also a kind of silent posture reminder.
Shapwear comes in many control levels from light to very firm. The lighter levels are mainly selected by women to provide a smooth shape all day. A light to medium control camisole, for example, helps reduce bulging along the bra lines on your back. The firm to very firm should really be worn for no more than 4 to 6 hours – it’s event shapewear. Wearing this all day is a real challenge and a mental distraction because no one is truly comfortable wearing this level of support for long periods of time, and don’t even get me started about the challenges when going to the bathroom.
So, what shapewear brand do I recommend? Well, clearly every brand on my site. But, each has its own reasons. Let me enlighten you to a few. Alphabetically, let me briefly talk about BodyWrap, Cass, Rago, TC Fine and Va Bien.
BodyWrap is the original shapewear that actually knits in different levels of firmness throughout the shapewear piece. Made by a Canadian swimwear manufacaturer, it is a great product for women who want to keep their curves. It factors in having less compression in the bust, and bottom area so that these shapes can be shown off.
Cass Luxury Shapewear was the first to create garments that you can wear as outerwear but with compression built into them. So, instead of wearing shapewear AND a camisole, just buy one of their beautiful pieces and you don’t have to cover it up. The pieces look great on, and you look smooth.
Rago is one of the oldest and most traditional shapewear brands out there. The size range is vast going up to 9xl. Thier products are impressive pieces of construction with boning, non-stretch tape, and extremely firm fabrics being used to create their silhouettes. Spend the time to get into one of their garments, and you will know that you are contained with nothing hanging out.
TC Fine Shapewear specializes in firm control garments and does very impressive and very extensive wear testing before putting something on the market. They have an army of women who wear-test their garments and wash them repeatedly, then provide feedback. They boast that their products have extraordinary comfort given their firm control, use thin fabrics, give a tailored appearance, use invisible seams and do not ride up or roll down.
Finally, Va Bien is a terrific brand of shapewear owned and designed by the Gimble Family who are French. They specialize in shapewear that is also beautiful. You would never be embarassed being caught in your Va Bien shapewear. Thus it is a favorite for brides and their mothers and for other special occasions. But, you can also wear it for every day and feel like you are wearing something very beautiful.
With the New Year upon us, think about creating a new you, whether it be with exercise or shapewear or both.
Find all of these shapewear brands and more at HerRoom in these departments:
Shapewear
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 12:00pm
4 Comments »
The Sounds of Cup Sizes
December 20, 2010
I was blown away by the cleverness of a recent Christmas ad by the lingerie manufacturer La Senza. They have seven models ranging from cup size A to G. They then assigned each model the musical note to match her cup size. Then, with each model lying down on what sort of look like piano keys – and of course scantily clad in La Senza lingerie– each sang her note to the tune "Deck the Halls." Appropriately called "The Cup Size Choir" this video went viral and has over a million hits on YouTube in less than a few days.
All I can say is "Wish I’d thought of it." Enjoy!
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 11:50am
1 Comment »
Entries RSS