Archive for the 'Brands–The Inside Scoop' Category
2010 Undie Award Winners Are In!
June 12, 2010
With over 30,000 votes cast, the Undie Awards for men and women’s underwear are in. For the 4th year, men and women have voted on their favorite styles which we present along with our Select winners. Select winners are staff picks which highlight smaller brands or up-and-coming styles. For the 1st time, a raceback bra, Vanity Fair Body Sleeks Flexi Back Front Close, won favorite overall bra for average figures. In another surprise, a brief–Bali Skimp Skamp Brief 2633, which was 2008′s favorite brief–won for best overall panty. So here they are–this year’s winners.
This year’s overall winning bra for the average figure is Vanity Fair Body Sleeks Flexi Back Front Close, Racerback Bra 75263. Everyone agrees that that the seamless cups are invisible under clothing and that the raceback design provides great support.
This year’s overall winning bra for full figure is Goddess’s Keira Banded Underwire Bra 6090. Customers love how comfortable it is along with its perfect fit. This bra is designed for maximum support and comes in sizes 36DD-46N.
One of our best sellers, and the 2008 winner for best brief, Bali Skimp Skamp Brief 2633, is this year’s overall favorite panty. With its great fit and generous coverage, this is Bali’s best-selling panty in the US.
The 2010 overall winner for shapewear, Flexees Fat Free Dressing Tank Top 3266, does double duty as both outerware and shapewear. Wear it as a tank top while the hidden liner smoothes and shapes the tummy.
In the voting for men’s favorites, the 2010 Undie Award winner for best boxer is making its second appearance as the top choice. Calvin Klein’s Slim Fit Woven Boxer U1513 is slim-fitting without the excess fabric of some boxers. But it doesn’t cling like boxer briefs. Voters love the soft cotton fabric too.
You can see all of the 2010 Undie Award winners and Select winners for both men and women by visiting The Undies. And it’s never too early to vote for your faves for 2011.
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Posted by Jan at 7:40am
1 Comment »
Are Your Breasts Different Sizes? A Solution is Coming Soon!
June 01, 2010
Like eyebrows, our breasts are not identical. Usually, one is smaller than the other, and it tends to be the one closest to the hand we most often use. For some of us, the difference is not that obvious. But for many women, the difference has caused a life-long issue with bras not fitting perfectly.
The simple solution has been to fit a bra to your larger breast, and then purchase some type of pad that can be slipped into the cup with the smaller breast to even out your look and remove the wrinkles in the bra. But now, there is a new solution.
Fruit of the Loom has just announced its "Pick Your Perfect Pair" Bra. Think about a front closure bra and a back closure bra. With both closures, you have two bra parts. That is the essence of this bra – it has a front and back closure, so you purchase each side of your bra in the size you need.
This bra will come in sizes 34-36 in B cups, 34-38 in C cups, and 38-40 in D cups. Then, each of these cup sizes has a corresponding "just about" cup size. So, for example, you would select a 36C for one side, and a "just about" or JA36C for the smaller side. The regular size side is a lined underwire cup. The "JA" side is also underwire but also has a bump pad to help even you out.
Each side will sell for $8. The current offering comes in white and black, and some polka-dot prints. Though the front closure is not adjustable, the back closure will have 5 hook & eye adjustments.
Kudos to FOTL for coming up with this idea. But I have my doubts about their marketing. They are skewing towards a young audience (teens and early 20′s). I think the woman who would be interested in this is more mature. And she’s going to want nude – not black and white. There is also going to be possible confusion in the selection of the sides. Not only are there two sizes for every bra, but you also must pick a "left" and a "right" side. This could become a merchandising nighmare!
Suddently, just sticking a small pad in one side seems like a pretty good solution here.
Find fruit of the Loom bras at HerRoom in these departments:
Bras
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Posted by Tomima at 12:10pm
2 Comments »
A New Average Bra Size in the USA
March 23, 2010
The average bra size used to be a 34B in America. In fact, when I need a sample of a new bra style, what size arrives? Yes, a 34B. Everyone in the bra industry still uses this size as the norm. But over the last 10 years, the average bra size has been climbing.
Ten years ago, when I started in this business, I was informed that the new average bra size was a 36C. Well, it is now being reported that today’s median bra size in the US is 36DD – that’s an increase of 2 cup sizes.
I’m happy to say that the bra industry has seen this trend coming. I’ve noticed that many traditional manufacturers, like Wacoal for example, have increased their cup size range. You can now purchase many of their bras in a G cup (which is the same as a DDDD cup). The brand Olga actually revamped their entire bra size range two years ago. Their products now start with a C cup and go up – no more B and A cup sizes.
As the need for larger cup sizes grows, I really do wish we could standardize how these cup sizes are named. You may not know this, but many manufacturers could be calling your cup size by other letters. For instance, some manufacturers refer to a DD as an E cup, a DDD as an F cup and so on.
For those of you needing help deciphering all the variations for your cup size, I’ve tried to make it easy by creating our size conversion chart. Simply find your column, and you now have your cup size in every bra brand available.
Find all cup sizes at HerRoom in these departments:
Bras
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Posted by Tomima at 1:45pm
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