Archive for the 'Brands--The Inside Scoop' Category
The 2009 Undie Award Winners
June 09, 2009
Your votes are in! This year we received more than 20,000 votes from women and men telling us their favorite undergarments. Some are repeats from last year, but there are also some fresh new designs. So, for the third year in a row, here are the 2009 Undie Awards Winners:
This year’s Overall bra winner for average figure goes to the Vanity Fair Body Sleeks Contour Stretch Bra 75-266. This is the second year in a row that this bra has won this award. Bottom line: this bra is just plain comfortable with a very simple t-shirt design.
This year’s Overall bra winner for full figure goes to the Panache Superbra Tango Underwire Balconnet bra 3251. A pretty and flattering bra, it is also very supportive. Its cup sizing goes up to a JJ.
The Overall Panty winner was the Olga Secret Hug Nylon Scoop Halfpant 913. Over the three years of this award, most of the panty winners have had a center back seam. This center back seam gives a much better fit and shape while keeping the panty from riding up.
In the Men’s category, the Overall Favorite Boxers went to Calvin Klein Slim Fit Woven Boxer U1513 for the Woven category, and the Calvin Klein Cotton Knit Boxer U3008 for the knit category. Both have a devoted following because neither has too much or too little fabric. Both fit just right.
In total, there are 36 Undie Awards given out in the Woman’s category, and 14 Undie Awards given out in the Men’s category. For a full list of winners, go to TheUndies.com and click on the 2009 Winners. And, while you’re there, go ahead and cast your vote for your favorites. You could be wearing the next Undie Award Winner!
Find Undie Award-winning lingerie and more at HerRoom in these departments:
Bras
Panties
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Posted by Tomima at 8:36am
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Be Tempted by Wacoal’s b.tempt’d… or is it b.tempted or b’tempt.d?
April 01, 2009
I need to start this post off with a bit of a rant. When Wacoal first showed my team and me the new Wacoal b.tempt’d line, I immediately pointed out the name and the spelling of it as being problematic… and it is. No longer can companies come up with cute names with funky punctuation if they want a presence on the Internet. This is because the customer not only has to have visual recognition of the brand, but must now also remember it well enough to enter it in a search box. The name, b.tempt’d, in my opinion is absolutely awful.
Now, that I have this out of the way, I’m going to do a complete 180 and tell you what a great collection b.tempt’d by Wacoal is. It’s fun, flirty, sexy and clever. They have a polka dot fabric in two fun colors – bubble bath pink dots, and naughty naked dots. They have an adorable panty with detachable garters so you can get the look of a garter and a panty all in one. Ruffles show up on several of the pieces such as the Pretty and Witty Ruffle Garter Panty, and I personally love the fun wisp of mesh ruffle on the back of the Sheer Brilliance thong.
Best of all, the price on this b.tempt’d line is lower than standard Wacoal products, so the younger customer can better afford it.
So, except for the terrible name, this new Wacoal line is a home-run in my opinion. Check it out.
Find b.tempt’d lingerie at HerRoom in these departments:
Bras
Panties
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Posted by Tomima at 7:41am
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Victoria Beckham is the New Face for Giorgio Armani Lingerie
January 20, 2009
First, it was David Beckham spreading his legs in nothing but his Emporio Armani tighty whities. Now, his wife, Victoria aka Posh Spice follows suit. Emporio Armani’s women’s underwear division has been born, and Victoria Beckham is its new face.
Scheduled to break this spring in a world-wide advertising campaign, the lingerie will be an exclusive at Macy’s for at least the first 2 months. Not much is being shared about the offering except the price points. The bras will range from $50-$100, and the bottoms will range from $25 to $70.
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Posted by Tomima at 11:28am
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