Tomima’s Blog – Lingerie & Underwear Expert

(un)covering what’s under everything

Christian Audigier – Who is this Guy?

September 12, 2008

His name is Christian, Christian Audigier  (O-di-jaaay)  and he’s the man behind the designer brand Ed Hardy.  A 50 year young Frenchman, Audigier has been a fashion designer since his teens.  So, he’s really not a recent phenomenon, but rather a well-heeled designer who is just hitting his stride.

 Prior to Ed Hardy, Audigier was the designer behind brands including Diesel, Fiorucci, Bisou Bisou, Levi’s and Von Dutch.  Then, in late 2004, he happened to be in the right place at the right time and purchased the exclusive rights to the designs of theGodfather of Tattoos, Don Ed Hardy.  

 Taking those designs he put them on street clothing like t-shirts and hoodies in bright and bold colors.  He made sure young Hollywood was also seen wearing them.  This winning combination has now in 4 short years, put him on top of the fastest growing fashion empires today.

With the success of Ed Hardy, Audigier is now coming out from behind the name and actually promoting his own.  Christian Audigier designs look very similar to Ed Hardy, but have a touch of bling as well.  In fact, they almost feel like they have a touch of vintage Versace in their buttons and details.

 HisRoom has been selling the Ed Hardy and Christian Audigier boardshorts this summer as well as Ed Hardy underwear and swimsuits.  We can’t wait to see what Audigier comes up with in spring of 09.  It’s guaranteed to be fabulous.

Find Ed Hardy lingerie at HerRoom in these departments:
Panties
Camisoles

Posted by Tomima at 8:59am
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Liquid Cotton Collection by 2Xist – What exactly is it?

September 09, 2008

The men’s undewear line, 2(X)ist has a new collection out called Liquid Cotton.  The claim is that fabric used is lightweight stretch cotton with an incredibly soft and luxuious hand without any kind of synthetic feel to it.  As their press release states: "the cotton literally feels like it was poured onto your body!"

So, what is really going on with this collection by 2Xist?  The Dow Chemical Company has created a fiber called DOW XLA.  This fiber is an alternative to spandex and latex that can be mixed in with cotton to give it great stretch and shape retention. XLA is combined with natural fabrics such cotton, wool etc. and claims to keep the same hand as if it weren’t there but has the advantage of stretch that returns to its natural shape when taken off.

Additionally, XLA is more resistant to heat and chemicals.  Spandex and latex are known to break down when put in the dryer.  DOW XLA claims to be more resistant.  Thus garments made in XLA should last longer, be more durable and retain their shape all day and night.

Given that there is nothing worse than baggy tighty whities on a man, 2Xist Liquid Cotton made with XLA sounds like just the ticket in mens underwear.

Posted by Tomima at 9:50am
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What Happened to My Olga Bras in A and B Cup Sizes?

August 13, 2008

My site has received many emails from women asking why they can’t find their favorite Olga bras.  Well, let me tell you what happened.

Olga bras are made by the Warnaco Company.  Back in 2006, they made the decision to focus the Olga brand on C cup size women and larger.  Since Warnaco owns the Warner’s brand, they felt the smaller cupped women could buy Warner’s and the larger cupped women would move to Olga.

Though this strategy is probably a good long-term one, it sure doesn’t address what their current Olga customers who aren’t a C cup should do. Well, here’s one idea for you.

At HerRoom, we track most discontinued styles from manufacturer.  When you come to HerRoom.com, you can enter a style number, and find out if it’s still in production, or discontinued.  If it’s discontinued, we make every effort to show you an alternative that is very similar to the bra you like.

So, my suggestion is to give our database a whirl.  If we don’t have an alternative style, you can still search HerRoom and hopefully find something you like just as well.

Find Olga lingerie at HerRoom in these departments:
Bras

Find Warner’s lingerie at HerRoom in these departments:
Bras

Posted by Tomima at 7:24am
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