Tomima’s Blog – Lingerie & Underwear Expert

2xist (pronounced "to exist") has become one of the most popular men’s underwear lines in the last few years, with a very loyal following .  In our last meeting with them, 2xist shared with us their new marketing strategy going forward.  Now you too will be in the know.

In the past 2xist has launched new collections, while maintaining popular pieces from the older collections.  Unfortunately, this was causing kind of a mish-mash of styles that didn’t appear to have a cohesive vision.

Going forward, the plan is to introduce two new programs or collections a year.  Each collection will have the lifespan of one to one and a half years before being discontinued.  The thinking is that by doing this, the brand will always look new and fresh. 

The downside is that if a customer simply loves a certain style or collection, he will need to stock up, for it will not be continuing or returning.  Now, that being said, 2xist just re-introduced their former "Basic" collection from a few years ago. So, re-introduction could also be a trend… sort of like when Disney "opens their vaults" to bring back classics.

The Carbon and Fusion collections are expected to go away during Spring of 2009.  However, one thing is for certain, the famous 2xist fit will remain the same season after season.  So, at least you can feel confident that when you buy one of the new styles, it will have the familiar fit you have grown to love.

Find 2xist styles at HisRoom.

 I must confess, I’m a big fan of Wacoal products and the company.  This Japan-based company just turns out quality product after quality product.  They research the market and really work hard to design a style to meet women’s needs. Their latest innovation is The Top Solution Bra style 85912.  And it’s a great solution for women who are hollow above their breasts.

What is the issue this bra addresses?  Well, I’ll tell you.  Any woman who once had beautiful full breasts, then nursed a kid or two, will tell you that her breasts deflated and fell.  All the push-up bras on the market can address the sagging breasts, but there is this hollow area above the nipple that never gets full again – even in a push-up bra.  This condition is known as diminished top cup. It makes women feel and look old, and prevents a good bra fit. In fact, if you are one of those women who always seems to have shoulder straps falling off your shoulders, this diminished cup top could be a cause – you aren’t filling out the top of your cup and this causes your straps to slip.

So, Wacoal worked to solve this problem.  The Top Solution bra has a light, specially sculpted contour pad in the top of the cup.  That’s right, in the top of the cup where  women may have a hollow.  This small pad gives women the feeling and look of full breasts again.  Hallelujah!

This Top Solution bra, which comes in sizing from 32G to 38DD, is a testament to Wacoal and their tireless efforts to find great solutions for every woman. So, if you know of any woman with a diminished top cup issue with her breast shape, do her a favor and steer her towards this bra.  Believe me, she’ll thank you for it.

Find Wacoal lingerie at HerRoom in these departments:
Bras

I read recently that a 52 year old woman here in the United States is suing Victoria’s Secret.  The reason? While trying to put on one of their V-strings, some decorative metal item popped off and ended up giving her corneal trauma.  Her name is Macrida Patterson, she’s a Los Angeles Traffic Officer, and she’s wanting unspecified monetary damages.

Now, I consider myself a bit of an authority on lingerie, and I had never heard of a V-string.  So, this article piqued my curiosity more from a technical perspective.  What on earth was this garment she was trying to put on?

I found my answer when searching on Victoria’s Secret’s website.  a V-string is just is just their clever new name for a crotchless panty.  Or, to be more specific, it’s a split crotch panty – most crotchless underwear on the market today is in reality a skimpy panty with a vertical slit going down the center from the front to back.  Though all but one style has now been taken off their site, I find it interesting that Victoria’s Secret has the little secret of selling rather erotic lingerie, and soft pedals it by calling it something else. Given their primary customer is in her teens and 20’s, exposing this fact in Officer Patterson’s lawsuit might just cause VS to rethink their marketing strategy.

Find lingerie at HerRoom in these departments:
Sexy Lingerie

Panties