Archive for the 'Full Figure Lingerie' Category
Should Overweight Women Be Modeling Lingerie?
April 20, 2010
I came across a curious online survey recently A UK based retailer, Wickedelic Lingerie, found that 24% of the 500 respondents felt allowing larger women to model lingerie was promoting an unhealthy lifestyle.
Whether you agree or not, my website from time to time gets input from large-sized customers saying they wish we would display our products on models more their size. So, several years ago, we ran a test on one of our more popular bras where we tracked sales with two different images – half the time we displayed the image of the bra on an average-framed woman, and the other half on a full-figure woman. The results were signficant– the average model image generated more sales.
If you think about this, it really makes sense. I will buy an item I see displayed on a model that is smaller than me. But, I can honestly say I have never purchased an item when it has been shown on a model that is larger than I am. Take a look at these two photos of the same dress. Would you buy this dress if you only saw the model wearing it? Or would you buy the dress based on the display on the mannequin? I think most would agree they find the mannequin shot more appealing – unless they are the same size or larger than the model.
I don’t think this is discrimination. I think this is simple marketing. However, having said that, I have tried very hard to answer the need for women who wear larger bra sizes to see a model wearing a garment more to their size.
You may not know this, but the HerRoom site has alternate shots on a larger model (usually a 36DD) for bras that come in larger sizes. For example, look at our page for the Chantelle Fete Bra style 1960. You will see that we also show another image of a 36DD model wearing the same bra.
It is true that some bras have subtle design changes in the larger sizes. We make every effort to show the larger size on a fuller model, or at least mention the design change in our descriptions.
No one is here to judge. Yes, marketing is important, but we also want to satisfy all our customer needs. If anyone has a suggestion to improve what we are doing, I’m all ears!
Find bras that come in larger sizes at HerRoom in these departments:
Bras
Plus-Size Lingerie
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Posted by Tomima at 7:32pm
6 Comments »
A New Concept in Shapewear – Annette’s ‘Diva Defined’
March 10, 2010
My buyers and I have noticed that EVERYONE is now making shapewear. It’s a hot category in the lingerie industry, so you can’t blame them. But honestly, it all looks and feels about the same. Everything is either beige or black, seamless, with spot concentrations of firmness and pretty much the same silhouette. There’s been nothing much new. Then we saw the Diva Defined Collection by Annette. Our eyes popped!
Based in Cali, Colombia, Annette has been supplying Latin America for years. In 2002, they brought their creativity to the US, and in November 2009, introduced Diva Defined.
Here’s how I explain the Diva Defined Collection. We all want firm control when we are ‘on’ – like standing around at a reception, or walking down the aisle, or presenting to a group of people. But, after that, it would be nice to get a break from the firm control– when sitting down or driving, for example. In between appearances, wouldn’t you secretly love for your shapewear to loosen up? Well, Diva Defined does just this.
The five pieces in the collection all have an inside invisible wide belt that attaches in the back. For firmer control, put the belt on a tighter setting. When you want a break, reach back and reduce the belt to a looser setting. Each garment has 4 setting to choose from. We here at HerRoom think it’s genius.
I encourage everyone to take a look at this collection. It really is shapewear for every day that can be adjusted to fit your needs. If you’d like more information, we even have a video, which you can find on each product page of the Diva Defined collection.
Find Annette lingerie at HerRoom in these departments:
Shapewear
Bras
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Posted by Tomima at 12:45pm
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Bra Fitters are Failing Most Full-Figured Women
February 10, 2010
An interesting article was posted in the United Kingdom Telegraph recently. A London consumer watchdog group called Which? sent eleven mystery shopping women with cup sizes of DD or larger to 70 stores in the high street area to see how well they would be fitted in bras by the so-called experts in each store.
The results? Only 29% of the bras sold to these women were rated as a ‘good fit.’ But even then, none of the eleven women felt the service they were provided at any of the stores warranted a recommendation.
Many of the women from the watchgroup were sold wildly different sizes. For one of the women, two different shops had fit her in bras that differed in cup sizes by 7 sizes. Another went to the same store in two different locations–one sold her a 34C, the other a 34F.
Now, I have written on this before. Yes, there are hard-working bra fitters out there who do a very good job of getting women into the proper bra size. Unfortunately, it’s hard to know which are good and which are not. And, keep in mind, that if they can convince you that you are a different size than what you walked in wearing, they can probably talk you into buying several new bras. The temptation is simply too great to get you into a different size – especially if the fitter is working for a commission or piece of the sale.
I have said this before, so I’ll gladly say this again. I think we women are smart enough to figure out what size we are with a better understanding of bra sizing and how to translate your fitting symptoms into size changes.
I’ve spent hours researching and writing about bra sizing. Simply go to the HerRoom Bra Fitting Advice section located at the bottom of each page of HerRoom.com. There are over 40 pages that I hope will answer any questions you may have on how a great-fitting bra should look and feel.
Read earlier posts about proper bra fitting and about understanding cup sizes.
Find bras at HerRoom in these departments:
Bras
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 12:35pm
1 Comment »
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