Archive for the 'Full Figure Lingerie' Category
American Women May Be Getting Larger, But So Are the Brits
August 19, 2009
It’s only good news that we American women have company with British women. The truth is that the average woman in both America and the UK is getting bigger. A recent study revealed that the average UK gal is now a size 14/16 – pretty much the same size as the average American female. According to the Centers for Disease Control and Prevention, the average American woman weighs in at 164 pounds and wears a size 14.
The plus-size lingerie manufacturer Eveden (makers of Goddess, Fantasie, Freya and elomi) recently shared that bra band sizes of 44 and 46 see the largest increase in sales year after year. And cup sizes are also on the rise with a new emphasis being placed on G cup sizes and larger (in the US, that would be a DDDD cup). As for their knickers business, 40% is in sizes 16 and larger – that’s XL and larger in US sizing.
Last year Eveden introduced a new line, elomi, to address the fuller figure market with larger cup and band sizes. With the launch of elomi, more than 30% of sales were in the G cup or larger size range. HerRoom.com also carries elomi and we tracked the same results in our sales of elomi bras.
With our female population growing in size, it’s nice to know that lingerie manufacturers are providing pretty and supportive alternatives to meet the new size range.
Find elomi lingerie at HerRoom in these departments:
Bras
Panties
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 10:25am
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What Is The Average Bra Size?
July 14, 2009
Today, my customer service team forwarded to me this inquiry from a customer named Denise:
"When I was young, my mother told me the average and also perfect bra size was 34B. Now I have noticed a lot of 34B in pictures, and the basis of your fitters measurements. What is it that is so special about 34B? So is 34B really the average size? Or was it at some point, the average size and we’ve now outgrown it? Thank you!"
Well Denise, you ask a very good question. First, let me address why HerRoom uses 34B as the basic average bra size for photography and measurements.
The reason HerRoom uses 34B bras and thus 34B models is because in the lingerie industry, the established sample size is 34B. Months before a new item is displayed on our site, my buyers go to market where they are shown the new styles by each vendor. With the exception of manufacturers who specialize in larger sizes, all the samples the buyers are shown are in 34B. We take those samples, photograph them, and measure them before they are shown on the site. So, it’s not our choice, but rather, 34B is the only size we can get our hands on.
Now, this sort of answers your second inquiry which is why are there so many 34B mentions on the Internet, and is it the average bra size. No, it is not the average bra size. Today, U.S. manufacturers tell us that 36C is the average bra size in America, and that it is trending towards 38C becoming the new average U.S. bra size. Yup, we are getting bigger. Again, because everyone makes their samples in a 34B, we are somewhat forced to photograph that size on our site.
Denise, I’m also glad you asked this question because it gives me an opportunity to point out something we do at HerRoom that no one else does. From reading years of customer comments, it was clear that larger busted women find it very difficult to make a decision about a bra unless they see it on a model with a fuller figure. To address this, any bra that comes in DD cup sizing or larger at HerRoom will have an alternate image shot titled "36DD". That’s right, once we have inventory of a bra, we pull the 36DD and bring in a model of that size and have her photographed. So, a full figured woman can now see a bra at least close to her size on a more voluptuous model. She will also be able to see if the manufacturer makes any design changes to accommodate the large cup sizes.
Great question. Thank you Denise.
Find bras at HerRoom in these departments:
Bras
Plus-Size Lingerie
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Posted by Tomima at 7:16am
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Lingerie Figure Types – The Apple Body Shape
February 16, 2009
Not all figure types are defined by fruit, but this the apple body shape is the second and final one. What is an apple figure type? It’s a woman with round curves who has a tummy bulge and round hips. In silhouette, she would have a very round shape – as in contrast to a pear shape which would have a noticeably smaller top. The apple shape tends to be petite in stature, and definitely has full breasts.
The best way to enhance this figure type is with lingerie that smooths and gives control. Consequently, shapewear and bodysuits are great options. The breasts should be lifted and supported to make her look thinner and more youthful. She needs to have a round, full and lifted look. Anything less will make her look dowdy.
For her tummy and thighs, shapewear is her best friend. And, how great that shapewear looks and feels so good these days. It also comes in black which is not only slimming, but looks sexy, so it’s a look she can feel good about being seen in.
In our "What’s She Underwearing" series on HerRoom, we always include a petite plus size model. I strongly suggest the apple shape figure type check out this section on our site to see the various solutions we put her in.
Find lingerie for your body shapeHerRoom in these departments:
Bras
Panties
Shapewear
Follow HerRoom on Twitter for daily tips.
Posted by Tomima at 8:40am
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