Archive for the 'Full Figure Lingerie' Category
A New Concept in Shapewear – Annette’s ‘Diva Defined’
March 10, 2010
My buyers and I have noticed that EVERYONE is now making shapewear. It’s a hot category in the lingerie industry, so you can’t blame them. But honestly, it all looks and feels about the same. Everything is either beige or black, seamless, with spot concentrations of firmness and pretty much the same silhouette. There’s been nothing much new. Then we saw the Diva Defined Collection by Annette. Our eyes popped!
Based in Cali, Colombia, Annette has been supplying Latin America for years. In 2002, they brought their creativity to the US, and in November 2009, introduced Diva Defined.
Here’s how I explain the Diva Defined Collection. We all want firm control when we are ‘on’ – like standing around at a reception, or walking down the aisle, or presenting to a group of people. But, after that, it would be nice to get a break from the firm control– when sitting down or driving, for example. In between appearances, wouldn’t you secretly love for your shapewear to loosen up? Well, Diva Defined does just this.
The five pieces in the collection all have an inside invisible wide belt that attaches in the back. For firmer control, put the belt on a tighter setting. When you want a break, reach back and reduce the belt to a looser setting. Each garment has 4 setting to choose from. We here at HerRoom think it’s genius.
I encourage everyone to take a look at this collection. It really is shapewear for every day that can be adjusted to fit your needs. If you’d like more information, we even have a video, which you can find on each product page of the Diva Defined collection.
Find Annette lingerie at HerRoom in these departments:
Shapewear
Bras
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Posted by Tomima at 12:45pm
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Bra Fitters are Failing Most Full-Figured Women
February 10, 2010
An interesting article was posted in the United Kingdom Telegraph recently. A London consumer watchdog group called Which? sent eleven mystery shopping women with cup sizes of DD or larger to 70 stores in the high street area to see how well they would be fitted in bras by the so-called experts in each store.
The results? Only 29% of the bras sold to these women were rated as a ‘good fit.’ But even then, none of the eleven women felt the service they were provided at any of the stores warranted a recommendation.
Many of the women from the watchgroup were sold wildly different sizes. For one of the women, two different shops had fit her in bras that differed in cup sizes by 7 sizes. Another went to the same store in two different locations–one sold her a 34C, the other a 34F.
Now, I have written on this before. Yes, there are hard-working bra fitters out there who do a very good job of getting women into the proper bra size. Unfortunately, it’s hard to know which are good and which are not. And, keep in mind, that if they can convince you that you are a different size than what you walked in wearing, they can probably talk you into buying several new bras. The temptation is simply too great to get you into a different size – especially if the fitter is working for a commission or piece of the sale.
I have said this before, so I’ll gladly say this again. I think we women are smart enough to figure out what size we are with a better understanding of bra sizing and how to translate your fitting symptoms into size changes.
I’ve spent hours researching and writing about bra sizing. Simply go to the HerRoom Bra Fitting Advice section located at the bottom of each page of HerRoom.com. There are over 40 pages that I hope will answer any questions you may have on how a great-fitting bra should look and feel.
Read earlier posts about proper bra fitting and about understanding cup sizes.
Find bras at HerRoom in these departments:
Bras
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Posted by Tomima at 12:35pm
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How a Seamed Bra Can Look Seamless Under Clothing
February 03, 2010
I’ve been watching some old movies lately – mostly ones with Doris Day and Rock Hudson. It is amazing how, no matter how much things change, they really stay the same. Specifically, the fashions. Tight sweaters, pencil skirts, fabulous pumps. Many of the fashions back then could be worn today. And guess what? In those old movies, I’m not seeing any bra seams.
A quick bra history lesson. The common t-shirt bra of today was first introduced by Josie Natori less than 20 years ago. The timeframe for these movies is late 1950′s and early 1960′s– before bra cups were molded as they are today. Older bras were actually "cut and sew," meaning there were seams in the cups to give them shape. Granted the shape was more cone-like, but even creating a round shape back then required seams in the cups.
So, how did women back then pull off a seamless look in those tight sweaters? The answer is they wore additional undergarments that most of us have forgotten about.
Adding a slip, chemise, or undershirt was a natural step for most women before putting on a blouse. Surely some of us may still have a full slip in the back of the lingerie drawer. This additional layer of fabric eliminated, or at least minimized, the seams in the cups of a woman’s bra.
It is still true today that a seamed-cup bra or cut & sew bra (as some call it) will give a woman the best breast support and will last longer than seamless bras. They also tend to be much prettier because they can incorporate lace and beautiful trims. But their popularity has waned because of the seams showing through t-shirts and form-fitting clothes. We seem to have forgotten that simply wearing an additional layer can solve the problem.
Women who are a D cup and larger, don’t shy away from a seamed bra the next time you go shopping. Instead, find a great underpinning such as a camisole or full slip, and enjoy the feminine feeling it gives you along with the seamless appearance.
Find seamed bras at HerRoom in these departments:
Bras
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Posted by Tomima at 11:03am
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