Archive for the 'Intimate Wisdom' Category
An Eco Friendly Bra
April 21, 2011
The UK retailer Marks & Spencer has launched, with great fanfare, the first ever carbon neutral bra. Okay, what exactly does this mean?
The lingerie collection is called Autograph Leaves, and the four bras, three panties and garter belt were made in Sri Lanka at an eco-model factory that had its carbon footprint certified by the Carbon Trust. That means they calculated everything that goes into the carbon footprint such as the components, manufacturing, transportation, even the amount of energy consumers will use to wash and dry the underwear.
One interesting discovery from calculating the carbon footprint of lingerie was the discovery of how much impact lace and embroidery have on the footprint’s size. So, lingerie that is simpler is also "greener." And, using manufacturing techniques that use renewable energy and reduce waste, they were able to reduce the carbon footprint by approximately 33% compared to traditional lingerie manufacturing.
"The complexity of a bra’s supply chain makes it the ideal product to learn about the practicalities of carbon footprinting, as it contains 21 component parts from 12 different suppliers," explains Mike Barry, head of sustainable business at M&S.
Find all bras at HerRoom in these departments:
Bras
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Posted by Tomima at 12:51pm
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Bras That Breathe
March 29, 2011
I just returned from a trip to the Galapagos Islands with my girls last week. Boy, do I now understand all you women writing to HerRoom asking for bras that breathe. I had on a bra that didn’t, and I’m telling you, I couldn’t wait to get it off. It was uncomfortable, hot and literally sticking to me.
I have noticed some confusion, though, about all of this breathing bra business from reading our customers’ email inquiries. Most jump right in and want to know what all-cotton bras we have; assuming cotton is breathable and the answer to their problem.
The truth about cotton is that there is no bra out there that is 100% cotton. And for good reason. Think about your cotton jeans. They stretch. An all-cotton bra would do the same thing. Therefore, spandex is usually included in the content so that a cotton bra can hold its shape. So yes, a bra with cotton content will help in a hot climate. But, a cotton bra will not dry quickly. You will most likely find yourself in a soggy cotton bra with perspiration bleeding onto your top.
The better solution is to find a bra that breathes and has wicking fabric. Wicking fabric draws the moisture from your skin to the surface of the bra for evaporation. You may not know this, but you might even have a bra in your collection that does this. So, how do you know if your bra is breathable?
I posed this question to several of my vendors and received back a very simple and quite funny response. A bra has breathing qualities if you can hold the cups against your mouth and blow through the fabric. Those bras that allow your breath through the cups are considered breathable.
So, on this vacation, I did the "breathable" test on the 3 bras I was traveling with. Sure enough, the one bra where I couldn’t blow air through its fabric was the one I arrived in and couldn’t get off fast enough. After I quickly changed to one that I could breathe through, I saw a tremendous difference in improved comfort.
Lesson learned here: on a hot day, breath through the bra you are thinking of wearing to make sure it breathes. And if you don’t have one in your bra collection, consider getting one that does.
Find breathable bras and moisture-wicking bras at HerRoom in these departments:
Bras
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Posted by Tomima at 11:09am
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What Men Want to See on Valentine’s Eve
February 02, 2011
Valentine’s Day is coming, and our emails are sounding the charge. Scores of men are shopping online in the lingerie category, looking for something to present to the women in their lives. Guess what they’re looking for.
Let’s start with color. By a landslide, the inquiries are for black. There is something about black lingerie that just does something to men. By the way, this is good news for us as the recipients. It is much easier to turn around and wear that black item over and over again. How many of us have red bras we rarely wear?
Next on their list is sheer. Boy, do men love sheer. It must be in their DNA because even our cross-dresser customers want sheer lingerie. Sheer can come in many different styles from bras to nightgowns to panties. And, of course, anything sheer in black is at the top of the list.
Men also like outfits. We are fielding scores of questions about garters and the stockings that go with them. So, building on a theme here–a sheer black lingerie ensemble is a home run for men.
And finally, we are seeing a lot of questions about shelf or chopper bras. Interestingly enough the inquiries are coming more from women than men, but there are still a lot of men wondering about how to size them. Personally, I wouldn’t advise a man to purchase this item unless he is very familiar with his partner. Sagging is an unattractive symptom for many women in these bras.
So, be a tease this Valentine’s Day and have some fun wearing lingerie you’ve never dared to wear before.
Find Valentine’s Day lingerie at HerRoom in these departments:
Sexy Lingerie
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Posted by Tomima at 12:30pm
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