Tomima’s Blog - Lingerie & Underwear Expert

2xist (pronounced "to exist") has become one of the most popular men’s underwear lines in the last few years, with a very loyal following .  In our last meeting with them, 2xist shared with us their new marketing strategy going forward.  Now you too will be in the know.

In the past 2xist has launched new collections, while maintaining popular pieces from the older collections.  Unfortunately, this was causing kind of a mish-mash of styles that didn’t appear to have a cohesive vision.

Going forward, the plan is to introduce two new programs or collections a year.  Each collection will have the lifespan of one to one and a half years before being discontinued.  The thinking is that by doing this, the brand will always look new and fresh. 

The downside is that if a customer simply loves a certain style or collection, he will need to stock up, for it will not be continuing or returning.  Now, that being said, 2xist just re-introduced their former "Basic" collection from a few years ago. So, re-introduction could also be a trend… sort of like when Disney "opens their vaults" to bring back classics.

The Carbon and Fusion collections are expected to go away during Spring of 2009.  However, one thing is for certain, the famous 2xist fit will remain the same season after season.  So, at least you can feel confident that when you buy one of the new styles, it will have the familiar fit you have grown to love.

Find 2xist styles at HisRoom.

Guys–we understand. You’d love to buy her something sexy and luxurious, but walking into a lingerie shop is right up there with getting a cavity drilled or singing "Feelings" at a karaoke party. Even a phone order is hard–how do you explain over the phone (without the use of hands) what size bra you think she wears? So, here’s the drill.It’s a a lot easier if you know her sizes. If you don’t, take a look in her lingerie drawer and check the label on a bra–the size should be right there–34B, 38DD, something like that. Panties are in sizes usually from XS through XXL. Sometimes they’re numerical, ranging from about 5-10. You might also take a peak at brand names– especially on items she wears all the time. If you see 3 Wacoal bras, for example, you can be pretty sure that’s a brand she loves.

Now you’ve got the critical info–what to buy? Well, if you see quite a few of the same brand, you can take it up a notch and choose a luxury item in that brand. For instance, if she buys herself mid-range Le Mystere bras like this cotton racer-back bra, why not go all out and buy her this sexy, lacy confection from Le Mystere. Don’t forget to add matching panties.Or, how about buying her something you know she won’t buy for herself? We all hear that thongs are the most comfortable panties ever–but some women won’t even try them. Let her try them out on your dime. She might especially like Hanky Panky’s Color Play Thong, which comes in an array of pretty exciting colors. Better yet, it’s one size fits most, so you can hardly go wrong.

If you absolutely can’t find her sizes, you’ve got a few choices: guess and hope for the best, ask her outright, or buy something not quite as dependent on fit, like a silk nightgown, or slinky robe. Luckily,we got some suggestions here too.This Clair Pettibone Stretch Lace Athena gown will make any woman feel gorgeous and the movie-star calibre matching robe will help through winter nights to come. If she’s more of an all-cotton woman, Hanro makes the softest, sleekest cotton sleepwear imaginable, like this , It too, has a matching robe .

Of course you’d like something you want to see her in, but if it’s too gimmicky or plain uncomfortable she’ll wear it for you, but it won’t leave the drawer more than a few times a year. The key is to choose something that’ll let her know you think she’s special but will also be comfortable. Many women are so hung up about body image that they don’t realize that, to the men who love them, they are hot, hot, hot. So if you bought her a blender last year, this is the time to go all out and show her how she looks in your eyes.

Find gift ideas for lingerie at HerRoom in these departments:
Bras
Thongs
Sleepwear
Sexy Lingerie

A friend of mine once told me that his now ex-wife used to sleep in turtlenecks. Okay, I think we all agree that’s not sexy lingerie. A girlfriend of mine bought a chopper bra to wear on her boyfriend’s birthday. The next day she squealed with delight as she recounted his reaction. Clearly, that was sexy lingerie for him. Her boyfriend, in kind, surprised her by wearing a thong for her on her birthday. She did not find it sexy at all! Sexy lingerie is definitely in the eye of the beholder.

One person can find a garment like crotchless panties sexy while someone else will find them disgusting. One may find sheer lingerie sexy, and another prefers lace. So, how does one navigate this sexy lingerie minefield when trying to buy their partner a sexy piece of lingerie?

Here are a few guidelines. First, black is always safe. The color is sexy, but also slimming. Everyone feels good in black. Next, err on the more conservative side with your first purchase. Don’t start with chopper bras and crotchless panties. Begin with a sexy yet pretty negligee with lace and matching panties. Float that balloon first. Based on the reaction and feedback, you can move up the "risque" meter to sheerer and more revealing items. And, of course, there are costumes…, but that should come later.

As for men and giving them sexy underwear items, most men I’ve polled say "don’t bother." They’re an easy sell frankly, preferring to wear nothing. After all, that’s what they’re working towards getting you to.

Find Sexy Lingerie at HerRoom in:
Sexy Lingerie
Sexy Bras
Sexy Panties