Tomima’s Blog – Lingerie & Underwear Expert

Late last year, the Emporio Armani underwear was introduced with provocative images of David Beckham lounging in nothing more than his knickers.  It was a sensation.  So, they next  brought in Victoria Beckham, and together they represented the Emporio Armani line of underwear and lingerie.  Well, not any more.

 Megan Fox, that 23 year old who has become every teen boy’s dream girl, is the new face of Emporio Armani lingerie.  Apparently, Victoria Beckham decided to go off and have a line of lingerie designed with her name on it.  So Marilyn Monroe-tattooed Fox is stepping in to fill her… well, boobs.

As for David Beckham, there is no scoop out as to why he is gone, but my guess is that it’s tied to his wife leaving.  Regardless, we have new eye-candy in Portugal’s hunky soccer star Cristiano Ronaldo. Not only famous in soccer, this guy’s known for strutting around in rump-enhancing fluoro hotpants while on holiday in Los Angeles.  But with his buff body, he can pull it off.

So, congratulations to Armani.  He has snagged two fabulous, sexy and over-the-top good-looking people to represent his underwear lines.

Seems every time Armani introduces a new campaign, there’s been quite a buzz. See other articles about the Armani campaigns and David and Victoria Beckham’s ads for Armani.

Find Emporio Armani lingerie at HerRoom in these departments:
Bras
Panties

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I have an incredibly creative team at Andra Group, and I am very proud of them.  Recently, they have developed two very impressive and entertaining videos for two lines of men’s underwear that we carry at HisRoom – Diesel and Obviously.

Many people on our team participated, but two individuals deserve a special "shout out" for their work and imagination – James Bowdon and Lizzy Creazzo.  Thanks to both of you for a great job.

Now, sit back, and enjoy these two very clever and fun videos which can also be seen on the HisRoom YouTube Channel:

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You know, I always thought  this, but recently my instincts were legitimized.  Fifteen years ago, Alan Greenspan began tracking sales of men’s underwear because he had a hunch that consumer spending in this category predicted overall consumer spending trends.

What he found is that men’s underwear sales are consistent and predictable and never drop.  That is until men start to feel pinched for cash.  Then, they hold on to their underwear and don’t replace it for a while.  It became known as "briefonomics."

So, here’s some good news.  Men’s underwear sales are up this year on my HisRoom site.  And, the latest men’s underwear sales nationally showed a 4.7% increase for the first half of 2009.  Hopefully, this strong trend means we are nearing the end of the recession.  Or, at the very least, the end of threadbare undies on the men in our lives.

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