Archive for the 'Men’s Underwear' Category
Men’s Underwear Sales – A Bellwether for Our Economy
September 03, 2009
You know, I always thought this, but recently my instincts were legitimized. Fifteen years ago, Alan Greenspan began tracking sales of men’s underwear because he had a hunch that consumer spending in this category predicted overall consumer spending trends.
What he found is that men’s underwear sales are consistent and predictable and never drop. That is until men start to feel pinched for cash. Then, they hold on to their underwear and don’t replace it for a while. It became known as "briefonomics."
So, here’s some good news. Men’s underwear sales are up this year on my HisRoom site. And, the latest men’s underwear sales nationally showed a 4.7% increase for the first half of 2009. Hopefully, this strong trend means we are nearing the end of the recession. Or, at the very least, the end of threadbare undies on the men in our lives.
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Posted by Tomima at 6:56am
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Emporio Armani Underwear – The Beckhams and Angelina
July 23, 2009
It’s been fun watching the launch of Emporio Armani underwear for men and the recent Emporio Armani lingerie lines because the marketing buzz it has created has been fresh and exciting.
The latest buzz was that Armani had signed up David Beckham and Angelina Jolie for the next round of ads. One can only imagine how fabulous it would have been to see both of them sporting Emporio Armani underwear as well as their tattoos. And I wonder if the Armani marketing team thought about putting the men’s items on Angie and the women’s on David?
Well, all my fabulous fantasies of this pairing were dashed today when US Weekly quoted Beckham on the topic as saying "I don’t think that’s true. I definitely don’t think that’s true." Oh well…
However, on this same topic, I came across a great video to share with you–Emporio Armani’s behind-the-scenes video on YouTube of David and Victoria Beckham during one of their joint photoshoots in underwear and lingerie, Definitely worth a gander.
And, of course, you can purchase both men’s and women’s Emporio Armani underwear lines at HisRoom and HerRoom.
Posted by Tomima at 7:38am
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New Information for People With Fabric Allergies
July 18, 2009
There is a new test available to clothing manufacturers to determine if a garment is hypoallergenic.
The Hohenstein Institute, based in Germany, has figured out how to analyze a fabric’s interaction with living skin cells and determine if that fabric will induce an allergic reaction or skin irritation to the wearer.
HerRoom.com and HisRoom.com are constantly contacted by people with latex allergies looking for underwear and lingerie they can wear without irritation. Though we do our best to identify items the manufacturers have told us qualify, read any of the customer reviews on these items and you will see people complaining that they don’t work.
I contacted Sam Moore from the Institute and had a fascinating conversation with him. First, he is not aware of any underwear/lingerie brands on the market that are free of latex and spandex. Without either fiber, a garment would only have as much support as a draw-string could deliver.
I asked Sam about products containing latex and/or spandex where the offending fiber is covered by another fabric, cotton for example. Why wouldn’t this type of garment work for consumers? His answer was enlightening. Both latex and spandex break down in the wash. Therefore, small particles of the offending fiber will work their way out of the casing and eventually wind up on the surface of the fabric covering them. So, even if latex or spandex is covered, the wearer is not protected and an outbreak will occur.
The Hohenstein Certification on products will be of great interest to those consumers with skin sensitivities and allergies. Scientists have identified more than 3,700 substances that are skin allergens.
The Hohenstein test currently costs about $3000 per garment. At that price, it’s prohibitive for a retailer such as myself to have the test conducted on everything I sell. However, manufacturers could find great financial benefit in having their products Hohenstein certifiied. As of this writing, Fruit of the Loom has made an inquiry.
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Posted by Tomima at 6:37am
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