Archive for the 'Men’s Underwear' Category
Calvin Klein Underwear is 25 Years Old!
June 12, 2008
Can you believe it? The iconic Calvin Klein men’s underwear turned 25 this year. And in those years, it has climbed to one of the most recognized underwear brands in the world. It’s manufactured and distributed by Warnaco, the same company that brings women Olga, Warner’s and Nancy Ganz, and everyone those bathing suits under the brand name Speedo.
Last year’s sales were approximately $415 million with Asia and Europe equaling sales in the U.S.. The plan is to expand into International markets where growth has been in high double digits each year.
So, how does Calvin Klein underwear maintain it’s lead? That question was put to Bob Mazzoli, Chief Creative Officer for Calvin Klein Underwear. Mazzoli, by-the-way, was there 25 years ago for it’s launch, before leaving to work at Sara Lee Corporation. He returned to Calvin Klein in 2004. "Calvin Klein Underwear continues to succeed in growing the overall business through consistent introductions of innovative new programs." His words speak to the recent launch of the new Collection called Steel. This collection features light underwear in cotton and microfibers that have technical superiority and style.
Find CK underwear at HisRoom in these departments:
Boxers
Briefs
Boxer Briefs
Men’s Thongs
T-shirts
Posted by Tomima at 7:52am
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Hanes Ads with Michael Jordan and Charlie Sheen Starting June 2, 2008
June 05, 2008
Mega sports icon, Michael Jordan, and recently married actor, Charlie Sheen can now be seen teaming up in TV ads for Hanes Brand boxer briefs and t-shirts.
As part of their "Look Who" campaign, Sheen will be seen in the ads as an overly enthusiastic fan of Jordan’s. The spots will be scenarios similar to the ones Jordan did with Kevin Bacon last season. But this year, the campaign will also have online and video game advertising as well. The emphasis will be on showcasing Hanes features of "No Ride-up Boxer Briefs" and "Lay Falt Collar Undershirts." And, Hanes will also be advertising a money back guarantee if anyone finds the fit not comfortable. It’s’ called "Hanes’ Comfort Fit Promise Money Back Guarantee."
The ads, created by The Martin Agency, began airing on television June 2nd. Sidney Falken, senior vice president of Hanes Brand hopes the ads will convey two messages: great fit, and very comfortable.
You can find many of the Hanes styles at HisRoom.com. in the following departments:
All Hanes underwear
Men’s boxers
Men’s briefs
Men’s boxerbriefs
Men’s T-Shirts
Posted by Tomima at 11:57am
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Adam plus Eve is now just Adam – Adam Lippes
May 31, 2008
The fast answer is that the line Adam+Eve ( AdamplusEve) changed their name earlier this year to just Adam. The longer explanation is that the line was originally the brain child of Adam Lippes and a woman named Eve who left the company shortly after it’s inception. Given that Adam and Eve is also the name of a site for sex toys, I’m sure the name change also had something to do with disassociating the brand from them.
So, with the name change to just ADAM, has the brand also made a change? The answer appears to be no. Adam will still carry a line of modern underwear and t-shirt for men and women, as well as a complete sportswear collection.
ADAM has a real celebrity following. Before Oprah Winfrey featured the line on her show, celebrities like Jennifer Aniston, Bra Pitt, Nicole Kidman, Jessica Simpson and Nick Lachey were seen wearing ADAM’s super soft pima cotton t-shirts.
Adam Lippes has quite an impressive resume. He was the Creative Director for Oscar de la Renta, and was a designer for Polo/Ralph Lauren. The idea for AdamplusEve came when he discovered that there were certain clothing pieces you can never have enough of – cashmere sweaters, well-fitting jeans, and quality t-shirts. His mission was to provide that perfect flattering and comfortable cut t-shirt made with soft and long-lasting cotton. This idea is at the core of the Adam line of sportswear.
The fanbase for ADAM clothing is very broad, appealing to a wide range of tastes and ages. But Lippes says it best when he says: "Our customer is effortlessly cosmopolitan and chic. They know quality pieces when they see them."
Find Adam Lingerie at HerRoom in these departments:
Panties
Sleepwear
Camisoles
Lingerie Brands
Adam Lingerie
Posted by Tomima at 6:56am
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