bralettes
 No matter which way you spell it, bralettes (or bralets) are more popular than ever. I see it in our sales and in numerous articles about fashion. So, what are they and why are they so popular?Slate Magazine describes them as "the underwire bra's kid sister." Bralets are much less st ...
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lowcutbanner
 While watching the Oscars last month, I couldn't help but notice the extremely low necklines some women wore. I'm sure some of you saw that and, rather than concentrating on the action or whoever's speaking, all you can think about is, "How are her breasts not falling out of that?!" ...
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HerRoom is happy to announce we're now carrying Heidi Klum's new lingerie line, filled with sexy,  fashion-model-worthy pieces. This line replaces the Elle MacPherson line and maintains supermodel style and brand appeal.The new video that Heidi Klum has made to feature the brand does it justice. Sc ...
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Valentine's Day is like a little piece of spicy candy in the middle of the winter blahs. It's a great opportunity to liven up a lingerie wardrobe (and a romance). Over the years, I've noticed trends in what women buy around this time of year and in what men buy for their women. We've also conducted ...
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Maria Komissarova-Freestyle Skiing. Photo courtesy TotalProSports.com
It's hard to miss coverage of the Sochi Olympics--not only does it dominate prime time, but live coverage is available almost all day. But what you might have missed is the Russian official lingerie photo shoot.  A Russian website is displaying Russian women athletes in sexy lingerie--a far cry fro ...
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sexy-lingerie-2
Part 2| My previous post covered how to use intimate apparel to de-emphasize the appearance of soft tissue. Now let’s move onto the fun stuff – sexy essentials.Let me start by saying, you should never let your size or age hold you back from wearing something you love. And, since what we ...
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sexy-lingerie-1
Part 1I frequently hear from plus-size women and those older than 50. Many are frustrated because they can’t find sexy lingerie in their size, or designed for anyone who isn’t a supermodel. Given there are less than a handful of brick-and-mortar stores in the country that carry plus-size ...
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(un)covering what's under everything