Tomima's Blog – Lingerie & Underwear Expert

(un)covering what's under everything

Conical-Shaped Breasts – Are They Making a Comeback?

November 11, 2009

According to some recent articles in London, there is an attempt by several designers to bring back the look of the pointy bra. Designers Jean Paul Gaultier, Dolce & Gabbana, and Louise Goldin all featured outerwear with cone-shaped breasts on the bodices of several of their pieces for their Spring/Summer ‘10 collections.

There is actually some interesting history here. The first conical shaping of breasts was in the 50’s shortly after WWII.  The poster girls for that era included Jane Russell and Marilyn Monroe.  The second upswing in popularity came in the late 80’s with Madonna’s ‘Blonde Ambition’ Tour, where she wore costumes designed by Jean-Paul Gaultier that had extreme cone shapes over her breasts.

So, with these two events, the British are extrapolating that since both happened immediately after a recession (WWII and the Wall Street Crash of 1987), we are now due for a repeat of this same fashion trend. 

Are they nuts?  I think so.  First we need to understand that the bra as we know it today was first designed in the 1950’s by a man – Howard Hughes.  Of course, men would think our breasts are shaped this way and make a garment with cones for breasts!  Fortunately, women stepped in and got the shape right.  Then, Madonna comes along and wears this ridiculous cone shape in a concert, and we are to embrace this as a trend?

Personally, I think the Brits are grasping here. Maybe a woman with very little breast tissue might find this a fun fad, but anyone with a good-size cup is not going to buy into this one.

That said, we do get phone calls every once in a while asking which bras we carry at HerRoom that give a pointed silhouette.  And, I will tell you that most calls asking this are from men who like to wear ladies lingerie.  But, if you happen to like this silhouette, the Fantasie Belle 6010 and Goddess Longline 689 are two good choices.

This isn’t the first time Marilyn Monroe’s bra has been in the news–last summer a bra custom-made for Marilyn Monroe sold at auction for over $5000.

 

Find conical bras at HerRoom

Find bras of all shapes at HerRoom in these departments:
Bras

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Posted by Tomima at 9:47am
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IG Nobel Prize for Gas Mask Bra

October 16, 2009

 

For the last 19 years, the IG Nobel Prizes have given out awards by honest-to-goodness Noble Prize winners at Harvard University.  So, what is an IG Nobel Prize exactly?  Well, it’s an award for an idea that first makes people laugh and then makes them think.  The goal is to honor imagination and celebrate the unusual all while spurring people’s interest in medicine, technology and science.

This year’s Public Health IG Nobel Prize went to Chicago-based Dr. Elena Bodnar.  Her invention is a bra that can be quickly converted into two gas masks should an emergency arise. Yes, this idea made me laugh, and it made me think.  My thought went to bra sizing.  It looks like it would work for a woman who’s about a C cup size.  But what if you’re only an A cup?  The mask wouldn’t have enough room for you to breathe.  And, if you are a DDD cup, it wouldn’t fit on your face!

Anyway, Dr. Bodnar actually demonstrated her invention at the Harvard event, and then gave every Nobel Prize Laureate in attendance one as a gift.

This isn’t the only strange lingerie invention I’ve come across lately. Let’s not forget the Horny Bra and the Husband-Hunting Bra or the lingerie made with balloons.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Find bras, although not gas mask bras, at HerRoom in these departments:
Bras

 

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Posted by Tomima at 11:26am
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Two New Ridiculous Bras

June 24, 2009

 

Came across both of these this week.

 

The first bra is called ‘The Husband-Hunting Bra’ by Triumph.  This bra has a countdown clock that a woman sets to her personal deadline date and time for when she expects to be married.   Once engaged, she inserts her engagement ring into a slot in the bra, the clock stops counting down and begins to play the wedding march song. The bra is playing to Japan’s singles market as the country’s marriage rate continues to fall. Think it will help?

 

 

The second bra is called the Horny Bra.  A Slovenian company has found material that inflates when one’s body temperature climbs.  So, when you put this bra on, it allegedly senses if your body temperature is climbing due to arousal from seeing some cute guy, and the bra ‘inflates’ cup size and  turns into a more serious push-up bra.  When you cool down, the bra does as well, taking your bust  back to where it started.  Warning: Women experiencing hot flashes should probably steer clear of this one.

 

 

 

 

Find interesting lingerie at HerRoom in these departments:
Sexy Lingerie

 

 

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Posted by Tomima at 9:56am
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