Archive for the 'Tomima Unplugged' Category
Women in the Blogosphere
July 24, 2008
A colleague and I just came back from attending the BlogHer conference in San Francisco where we were face-to-face with over 1000 women bloggers. Judging by the enthusiasm, energy and variety of subjects, there’s no doubt that women are online for good.
While there were writers who cover everything from politics to recipes to motherhood and beyond, it was interesting to me what kind of response I got when I introduced myself and HerRoom. After the occasional skeptical raised-eyebrow, women were fascinated by the kind of features we’ve created to enhance the online buying experience. A favorite was the Bounce Test, where women can see for themselves how high-impact sports bras perform on a jogging model. They also loved Try-it-Under, where each bra can be seen under 6 tricky necklines.
It didn’t take long for women to ask their own questions about sizing and fitting. I hope they found my input useful. It just drives home to me how many women, in the absence of specialty lingerie shops and expert fitters, really need help selecting the styles that are good for them.
Underwear aside, I loved meeting so many interesting, dynamic women. The sheer diversity of the crowd was amazing. I came home with a stack of business cards and have already started browsing some of the blogs these women have created. Now I really get what a Blog Roll is about too–look for some favorites to start appearing on ours.
Posted by Jan at 9:12am
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Saved by the Bra. American Hiker’s Sports Bra Saved Her Life.
July 01, 2008
This week, an American female hiker/marathon runner was rescued while stranded on a cliff for 3 days in the Bavarian Alps in Germany. Jessica Bruinsma first used her head, and then used her sports bra to attract attention to her location.
Having fallen more than 16 feet found herself stranded on a very narrow ledge with a badly bruised leg and dislocated shoulder. A loose cable used for logging was slack due to maintenance, and thus within her reach. Keeping her top and jacket for warmth, she removed her sports bra and attached it to the cable. The next morning, the cable had been repaired and upon cycling down the mountain, the worker at the base of the mountain saw it and called police.
Following the cable up the mountain, they found Bruinsma on her ledge waiving with her good arm. Her trip in Germany was quickly aborted, and she returned to Colorado Springs for recovery and marathon training to try and finish in 3 hours and 10 minutes.
The moral to this story is: Wear a bra. It can save your life!
Find Sports bras at HerRoom Sport Underwear
Posted by Tomima at 12:23pm
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Great smelling lingerie
June 29, 2008
Here’s a twist. Underwear that always smells freshly washed. Huntsman Textiles has invented Invasan RCD, a finish added to fabric during its final processing. The goal is to give your clothes a longer "just washed fragrance."
Here’s how it works. Derived from sugar (so it’s environmentally green), RCD’s small capsules bond to cotton during fabric processing. The capsules get charged with the scent from your laundry detergent or fabric softener during the laundry process. As you wear the garment throughout the day, your body heat and moisture release the scent from these capsules. The result is that you smell fresher longer.
So here’s my question. What happens if a smelly wet fish gets in contact with your RCD treated t-shirt? Does the fish’s odor charge up inside these capsules and waft off you throughout the day? Can you ever get the odor out? Sounds to me like a few more answers are needed before this Invasan RCD fabric process will gain mass appeal.
Lingerie laundering info at HerRoom
Bras
Panties
Posted by Tomima at 7:40am
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