Tomima's Blog – Lingerie & Underwear Expert

(un)covering what's under everything

Hanesbrands Announces a New Fit Technology

August 13, 2010

I’m the first to raise my hand and say that bra sizing is confusing and convoluted.  It’s one of the reasons women find themselves in the wrong size bra.  In an effort to sort this all out and reduce the number of bra sizes on the market, Hanesbrands has stepped up and created a new sizing technology that they claim will replace multiple current sizes with one size.

The goal, according to Hanes, is to make it easier for shoppers to buy bras while also providing superior comfort and a better fit.  They feel their goal has been met with a new ‘breakthrough’ fit technology.

Their proprietary bra technology called "Smart Sizes" will be rolling out this fall under their Hanes and Barely There brands.  It is a series of floating and flexible bra frames that lets the bra mold to the shape of the wearer.  And it does this with just 5 bra sizes rather than the traditional 16 cup/band sizes.

“Smart Sizes is a very big concept that revolutionizes how women fit and buy their bras,” according to Sandy Waitz, vice president of intimate apparel design and development for Hanesbrands. “With the flexible fit properties of Smart Sizes, women can find a bra that literally molds to their individual shapes, including unique fit challenges such as between sizes and unevenly sized breasts.”

Okay, here is where my enthusiasm wanes.  The five Smart sizes are extra small, small, medium, large and extra large.  And these five sizes will replace the traditional size range of 30A through 42C. 

Though I wish it weren’t so, I’m afraid this new breakthrough could be a bust.  Sure, less sizing means less choices when trying to figure out your size.  Retailers will like only having to stock 5 sizes instead of 16.  But I need to see and try on this product to really get on board with this new sizing technology. 

Hanesbrand claims they don’t need that many sizes because the bra somehow will mold and custom fit to your individual shape.  Hearing this, my mind races to a picture of me being ’shrink-wrapped.’  We all know that when we find our correct bra size, we look terrific.  I can’t help but wonder if these blended sizes will still give that crisp supported look, or more of a shelf-bra or bathing suit look where if you’re falling out or the fabric gaps a little, you’re supposed to assume that’s as good as it gets.

Find Hanes and Barely There lingerie at HerRoom in these departments:
Bras
Panties

Follow HerRoom on Twitter for daily tips.

Posted by Tomima at 12:31pm
3 Comments »

The New Face of Calvin Klein Underwear

July 29, 2010

It was announced recently that Zoe Saldana will be the star of Calvin Klein’s Fall 2010 Global Advertising campaign.  So, who is this Zoe?

 I guess I’m getting old because the name meant nothing to me until I Googled her.  She was the oh-so-blue Neytiri in the movie Avatar, and the new-and-improved Lieutenant Uhura in the 2009 remake of Star Trek.  Oh… now I know her.

Anyway, she will be the model for Calvin Klein’s new Envy collection .

Find Calvin Klein lingerie at HerRoom in these departments:
Bras
Panties

Follow HerRoom on Twitter for daily tips.

Posted by Tomima at 7:49am
1 Comment »

I’m In Love With Hue Skinny Jeanz!

June 29, 2010

You know when you find something fantastic, you want to tell everyone you know?  Well, that’s how I feel about Hue’s collection of skinny jeanz.

I’ve shelled out lots of money for the ‘in’  jeans of the season.  But, the moment I put these on, I was in love – and they’re only $30.

First, they are as comfortable as wearing leggings.  Those designer jeans may look great, but they are rarely really comfortable.  Then, I really like the fabric.  It’s thick enough so they don’t look like leggings, and they don’t show any VPL’s.  The back pockets are sewn on and actually work, and the length is long enough so there is some gathering around the ankle.

Hue makes two styles – the Jeanz Capri legging and the Skinny Jeanz legging.  I love both.  In fact, truth be told, I bought every color in every style.  I wear a size 4 pant.  The size small in both styles was perfect.  My two daughters, ages 12 and 14 could both fit in the extra small.

The best part is that when I wear them, I get stopped and told how terrific my jeans look.  Perfect strangers have stopped me and asked me what brand I’m wearing.  When they find out they’re actually a legging, they can’t believe it.  And again, they’re only $30.

Consider this my gift to you.  Run and get a pair.  I guarantee you will be back for more.

Find Hue lingerie at HerRoom in these departments:
Hosiery

Follow HerRoom on Twitter for daily tips.

Posted by Tomima at 12:04pm
1 Comment »