If you're like most of us, your bra drawer is filled, not only with bras you wear all the time, but with mistakes, worn-out bras, styles that are uncomfortable or the wrong size, and other bras that make you wonder what you were thinking. It's time to take inventory: throw out old, misshapen bras an ...
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HerRoom is happy to announce we're now carrying Heidi Klum's new lingerie line, filled with sexy,  fashion-model-worthy pieces. This line replaces the Elle MacPherson line and maintains supermodel style and brand appeal.The new video that Heidi Klum has made to feature the brand does it justice. Sc ...
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How Smart is Your Bra?

Every once in a while I see an article about a proposed earth-changing invention in bra technology. It seems that lots of people want to tinker with what's already a bit of a miracle of engineering. Some ideas show promise. For instance, there's recently been buzz about the 'bionic bra,' which has s ...
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Pantone_Introducing_Color_of_the_Year_Marsala_banner
Pantone's announcement of their color of the year has become quite an event in the media, fashion and design worlds. It's no surprise that every year we see make-up, clothing, accessories and home goods in that particular shade. 2015's Color of the Year is Marsala, like the color of the wine. And, l ...
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HerRoom's buyers are getting the scoop on all the new trends, styles, collections and brands at Market Week this week. Stay tuned for all the insider info! ...
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UndiesSized
Just like in sports and in rock and roll, the Undie Awards has a Hall of Fame. After 8 years of running the Undies Awards, I've started to see a pattern. There are some bras and panties that are just so perfect and so popular that they've won year after year. So we figured we'd give some rookies a c ...
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calvin-kleinLogoWoman
Would you take a selfie of yourself in underwear and post it all over social media? No, right? Well, yes. That is, if you're on the #mycalvins bandwagon.  Calvin Klein's new campaign is a take on their iconic 80's  "Nothing comes between me & my Calvins"  ads, in which a teenage Brooke Shield ...
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(un)covering what's under everything