Two New Ridiculous Bras
Wednesday, June 24th, 2009
Came across both of these this week.

The first bra is called ‘The Husband-Hunting Bra’ by Triumph. This bra has a countdown clock that a woman sets to her personal deadline date and time for when she expects to be married. Once engaged, she inserts her engagement ring into a slot in the bra, the clock stops counting down and begins to play the wedding march song. The bra is playing to Japan’s singles market as the country’s marriage rate continues to fall. Think it will help?

The second bra is called the Horny Bra. A Slovenian company has found material that inflates when one’s body temperature climbs. So, when you put this bra on, it allegedly senses if your body temperature is climbing due to arousal from seeing some cute guy, and the bra ‘inflates’ cup size and turns into a more serious push-up bra. When you cool down, the bra does as well, taking your bust back to where it started. Warning: Women experiencing hot flashes should probably steer clear of this one.
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This took me by surprise. The Japan based Wacoal company has been making and selling loincloths for women since December of last year. Called a fundoshi, it’s basically a rectangle piece of fabric with ties.
A friend forwarded an article about a new technical achievement in bra maintainance - the bra dryer. Simply strap your bra onto this female torso-shaped device and dry your bras faster while preserving their shape. Oh brother.