Archive for the 'What’s New in Lingerie' Category
New Pussycat Dolls Lingerie Collection
May 12, 2008
During Los Angeles Fashion Week in March 2008, The Pussycat Dolls – inspired lingerie line was a surprise hit. Designed by the founder of the Pussycat Dolls band, Robin Antin, the collection received several thumbs up from major LA fashionistas.
The group, known for their skimpy lingerie-like costumes and overtly sexy moves, is now putting its reputation on an equally sexy and skimpy line of lingerie. Sean "Puffy" Combs and Quincy Jones were just some of the celebrities at the fashion show.
The collection first featured micro-mini skirts with corset, graffiti-covered bra and panty sets, leopard-printed pieces and many lace-up ensembles. Then a frilly, ribbon trimmed and ruffly collection emerged with very sheer sets and a sailor inspired theme. Antin summed up the show by saying "It’s feminine and it’s edgy, just like the Pussycat Dolls." The first collection is titled "Shhh" because Astin wanted a word to sum up "Our little secret."
Posted by Tomima at 7:23am
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Lingerie Made Out of Wood
April 26, 2008
That’s right. Eco-friendly fabric made from wood is now available. French lingerie designer, Sophie Young is designing lingerie with Lenpur fabric under the label By Nature. Her collection, called g=9.8 (the scientific equation for earth’s acceleration due to gravity) claims not only to be eco-friendly, but ultra comfortable and soft as silk, with the feel of cashmere and the coolness of linen.
Lenpur is made from white pine trees. Tree trimmings are mixed with enzymes and turned into fibers for weaving. The claim is that these fibers regulate the wearer’s temperature so she is never too hot or too cold. Lenpur is biodegradable and anti-bacterial. It also washes and dries very quickly. Not only is g=9.8 a sexy brand, it is trying to be innovative as well with strong ethics. It has based its entire production in a small village near Angers, France to help strengthen the local economy. The dyes it uses are certified by Oekotex as non-toxic. The pine used is not part of a deforestation project.
Young’s line was introduced recently at a Paris ethical fashion show this spring and in Lyon Mode. There is one British company selling the underwear line, but interest has been brisk, and many others retailers have asked for linesheets.
Posted by Tomima at 8:44am
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Victoria’s Secret – What’s Going On?
April 14, 2008
Has Victoria’s Secret gone too sexy and lost it’s core business? Several blogs and articles are claiming this to be the case. Due to it’s success with "Pink," the stores now have a decidedly young and very sexy feel when you walk in. Many long-standing customers now feel they are "too old" to be shopping at Victoria’s Secret and are going elsewhere.
"We’ve so much gotten off our heritage … too sexy, and we use the word sexy a lot and really have forgotten the ultra feminine," said Sharen Turney, Victoria’s Secret’s chief executive. "I feel so strongly about us getting back to our heritage and really thinking in terms of ultra feminine and not just the word ‘sexy’ and becoming much more relevant to our customer," Turney said. The new goals of Victoria’s Secret are to down-play "sexy" and focus on sophistication. "We will also reinvent the sleepwear business and focus on product quality," she said. "Our assortment will return to an ultra feminine lingerie brand to meet her needs and expectation." So what was the wake-up call for Victoria’s Secret? Their 4th quarter in 2007. Sales slipped and profits fell by 12%. Management has informed Wall Street to expect below expectation performance in the first quarter of 2008. 
When a downward trend appears, management tends to go running back to the core concept. Victoria’s Secret was started in 1977 in San Francisco by Roy Raymond in an effort to create a lingerie shop that both men and women would feel comfortable shopping in. The idea was to give the store a British feel and make the customer feel like they were one of the "upper crust" shoppers. The stores were filled with dark woods, elegant fixtures, carpeting, furniture and thoughtful staff. A lot of change is going to need to take place to get Victoria’s Secret back on its original message.
Posted by Tomima at 4:54pm
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