Archive for the 'What’s New in Lingerie' Category
Maternity Lingerie – So Much Better Than it Was
September 16, 2011
Before I was in the lingerie business, I had given birth to two girls. I distinctly remember the maternity lingerie I bought. Few if any stores had maternity lingerie. So, I went to Target, found 3 awful looking white bras and these big white granny-panties that came up and over my belly. As I purchased them, I felt resigned to giving up on anything pretty or sexy for the next 6 months.
Boy, is today’s maternity lingerie different. I look at it and it almost, ALMOST makes me want to think about having a baby again. Gone are the institutional-style underwear pieces. Replacing them are beautiful looking bras and panties in a variety of styles, colors and trims. In fact, they have become so pretty that I suggest them to all my friends with pregnant daughters. I can’t imagine a better gift for a mother to give her daughter once she hears of the pregnancy. What an emotional lift to a mother-to-be to see that she can still look pretty during this special time.
Taking this one giant step further, I ran across these great videos by HotMilk Maternity. What I love about them is that rather than a woman dealing with her condition and feeling like she’s sort of all alone, these videos bring the man in their life into the whole experience. I know you’ll love watching both.
Find HOTmilk lingerie at HerRoom in these departments:
Bras
Panties
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Posted by Tomima at 8:41am
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Germ-free Underwear
August 16, 2011
A research team at the University of Georgia has come up with a new technology that can make clothing and lingerie permanently germ free. It’s simple to implement, works on synthetic and natural fabrics, does not come out in the wash and can be applied either at home or during manufacturing. Who’d have thought?
With the discovery of super viruses and pathogens showing up in our environment and hospitals, this new fabric treatment may become as ubiquitous as airport scanning. This technology is already available for licensing. It kills a huge spectrum of yeasts, bacteria and moulds that can cause disease. But this technology also goes after stains that can break down fabrics and produce odors. It can destroy the cause without damaging the fabric.
Clearly this is the wave of the future for underwear and lingerie. Stay tuned…
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Posted by Tomima at 11:30am
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Public Service Message Posted in Your Underwear?
May 22, 2011
I always enjoy seeing a quirky solution to a public problem. So, this is my new favorite. The Brazilian Government just passed a bill requiring underwear manufacturers to add a warning label to all bras, panties, and men’s underwear about the importance of getting screenings for breast, uterine and prostate cancer respectively – yes a specific warning for each type of underwear! Oh, and for good measure the bill also threw in that all adult women’s underwear should have the suggestion that they make sure their partner use condoms. That’s right, not the men’s underwear, but the women’s. So, Brazil feels it’s the women who need to be the gatekeepers of condom use.
No, this hasn’t become law just yet – the president of Brazil has not yet signed it. But, it’s telling that this bill has been floating around in their congress since 1999. And a lot of thought has clearly gone into it. For example, realizing that this is a lot of information to put on a lingerie tag (after all, Brazilians are known for their skimpy underwear), an amendment was written to only require these warnings be printed on underwear packaging. But, thinking about this in a practical sense, doesn’t this defeat the purpose? The packaging is quickly discarded–the wearer never sees the warnings again.
Underwear and lingerie is big business in Brazil. They have over 6,000 manufacturers who make more than 2.8 billion pieces of underwear. And HerRoom and HisRoom have several brands coming from Brazil. LZ at HerRoom, for example. So, don’t be surprised to see this warning coming to a piece of underwear near you!
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Posted by Tomima at 2:52pm
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