Archive for the 'What's New in Lingerie' Category
Tagless Labels in Underwear
July 06, 2009
I’ve been watching a trend in the underwear business. Particularly In the last year, there has been a real uptick in tagless bras, panties and other lingerie. That pesky tag is being replaced by heat transfer labels that are fused right inside the garment.
There are actually a couple reasons for this trend. First, tag-less labels are fast and easy to apply in the factory. A simple machine can fuse the garment with minimal manual labor. Second, most people prefer a tag-less garment because it’s more comfortable to wear and eliminates the possibility of the label sticking out above your clothing.
It’s the third reason for this trend that really caught my eye. Heat transfer labeling greatly reduces the risk of counterfeiting. Certain clothing labels are now creating very intricate and unique fused labeling into their garments to deflect other manufacturers from knocking off their goods.
Though I like the concept of a fused label, it still has a way to go in my opinion. I purchased a couple of white tagless t-shirts the other day and was disappointed to find that the heat transfer label could be seen through my t-shirt…. not a good look.
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Posted by Tomima at 6:21am
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Two New Ridiculous Bras
June 24, 2009
Came across both of these this week.
The first bra is called ‘The Husband-Hunting Bra’ by Triumph. This bra has a countdown clock that a woman sets to her personal deadline date and time for when she expects to be married. Once engaged, she inserts her engagement ring into a slot in the bra, the clock stops counting down and begins to play the wedding march song. The bra is playing to Japan’s singles market as the country’s marriage rate continues to fall. Think it will help?
The second bra is called the Horny Bra. A Slovenian company has found material that inflates when one’s body temperature climbs. So, when you put this bra on, it allegedly senses if your body temperature is climbing due to arousal from seeing some cute guy, and the bra ‘inflates’ cup size and turns into a more serious push-up bra. When you cool down, the bra does as well, taking your bust back to where it started. Warning: Women experiencing hot flashes should probably steer clear of this one.
Find interesting lingerie at HerRoom in these departments:
Sexy Lingerie
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Posted by Tomima at 9:56am
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A Loincloth For Women?
April 28, 2009
This took me by surprise. The Japan based Wacoal company has been making and selling loincloths for women since December of last year. Called a fundoshi, it’s basically a rectangle piece of fabric with ties.
Okay, so let’s ask the basic question–why? The answer, according to Tomoka Okamura (Merchandise Director for Wacoals’ Nanafun brand) is that it’s the "ultimate liberation item" for women. After a hard days work, many girls like to be able to come home and relax without having tight or binding panties on.
With over 5,000 being sold so far in Japan, the plan is to roll the fundoshi out to other countries in the Pacific Rim. No plans at this time to bring it to the US.
I agree this is kind of a fun twist on a very old idea. But, I’m surprised the shape hasn’t been a little modernized. For example, I would think an hourglas shape to reduce the fabric bulk between the legs would have been designed into it. One also has to ask how comfortable this really is with the possible gapping at the legs and probably frequent adjustments to maintain modesty. But, in the end, it is something new. Don’t be surprised if you see this showing up as a bathing suit option in a summer coming soon.
Find Wacoal lingerie at HerRoom in these departments:
Bras
Panties
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Posted by Tomima at 11:39am
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