Tomima's Blog – Lingerie & Underwear Expert

(un)covering what's under everything

Emporio Armani Wins With Megan Fox and Cristiano Ronaldo

October 23, 2009

 

Late last year, the Emporio Armani underwear was introduced with provocative images of David Beckham lounging in nothing more than his knickers.  It was a sensation.  So, they next  brought in Victoria Beckham, and together they represented the Emporio Armani line of underwear and lingerie.  Well, not any more.

 

 Megan Fox, that 23 year old who has become every teen boy’s dream girl, is the new face of Emporio Armani lingerie.  Apparently, Victoria Beckham decided to go off and have a line of lingerie designed with her name on it.  So Marilyn Monroe-tattooed Fox is stepping in to fill her… well, boobs.

 

As for David Beckham, there is no scoop out as to why he is gone, but my guess is that it’s tied to his wife leaving.  Regardless, we have new eye-candy in Portugal’s hunky soccer star Cristiano Ronaldo. Not only famous in soccer, this guy’s known for strutting around in rump-enhancing fluoro hotpants while on holiday in Los Angeles.  But with his buff body, he can pull it off.

 

So, congratulations to Armani.  He has snagged two fabulous, sexy and over-the-top good-looking people to represent his underwear lines.

 

Seems every time Armani introduces a new campaign, there’s been quite a buzz. See other articles about the Armani campaigns and David and Victoria Beckham’s ads for Armani.

 

 

 

 

 

Find Emporio Armani lingerie at HerRoom in these departments:
Bras
Panties

 

Follow HerRoom on Twitter for daily tips.

Posted by Tomima at 11:01am
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IG Nobel Prize for Gas Mask Bra

October 16, 2009

 

For the last 19 years, the IG Nobel Prizes have given out awards by honest-to-goodness Noble Prize winners at Harvard University.  So, what is an IG Nobel Prize exactly?  Well, it’s an award for an idea that first makes people laugh and then makes them think.  The goal is to honor imagination and celebrate the unusual all while spurring people’s interest in medicine, technology and science.

This year’s Public Health IG Nobel Prize went to Chicago-based Dr. Elena Bodnar.  Her invention is a bra that can be quickly converted into two gas masks should an emergency arise. Yes, this idea made me laugh, and it made me think.  My thought went to bra sizing.  It looks like it would work for a woman who’s about a C cup size.  But what if you’re only an A cup?  The mask wouldn’t have enough room for you to breathe.  And, if you are a DDD cup, it wouldn’t fit on your face!

Anyway, Dr. Bodnar actually demonstrated her invention at the Harvard event, and then gave every Nobel Prize Laureate in attendance one as a gift.

This isn’t the only strange lingerie invention I’ve come across lately. Let’s not forget the Horny Bra and the Husband-Hunting Bra or the lingerie made with balloons.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Find bras, although not gas mask bras, at HerRoom in these departments:
Bras

 

Follow HerRoom on Twitter for daily tips.

Posted by Tomima at 11:26am
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Maidenform’s Total Solution Bra & Victoria’s Secret Perfect One Bra – Is There a Difference?

August 03, 2009

 

If you haven’t yet taken a look at the "Total Solution" line of bras from Maidenform, it would be worth your while to do so.  They are the newest cutting-edge technology in bra support without seams.

Maidenform calls this patent-pending feature "Smartzone" cup technology.  But, even with all the tags they have attached to these bras, the customer probably doesn’t appreciate all they have to offer.  So, I’m going to take a shot at explaining it.

If you look at the inside of the cup on any of the Total Solution bras, you will see that the cup has three color sections.  The thin foam inner lining of the cup is all one piece, but to the naked eye, the foam looks like nothing more than foam that Maidenform simply put a print on. 

What you are really looking at, however, is three different foam types (each with its own color) with different qualities — fused together to form one complete cup lining.

Okay, I know that is hard to follow.  So, look at this image that Maidenform provides:

Their illustration shows three sections with the words Firm, Evens Out Bust, Shape.  These word describe what each section does, but in sort of a marketing way.  After listening to Maidenform executives explain all of this to me in NYC last market, I can tell you there is a lot going on.

Let’s start with the "Firm" foam–it’s very rigid.  I pulled and tugged on it and it wouldn’t stretch.  So, having this kind of foam in the bottom of the cup gives you great support and lift to your breasts.  The "Evens Out Bust" foam has some stretch.  Having this type of foam across the mid-section of your breast helps to shape your breasts while eliminating nipple show-through.  Finally, the "shape" foam is quite stretchy in all directions.  Having this foam across the tops of your breasts means that it stretches as much or as little as you need to make this bra give you a custom fit without gaping.  So, as you can see, there really is a lot going on with this bra.

So what does all of this have to do with the Victoria’s Secret Perfect One bra?  Well,  Maidenform and Victoria’s Secret cut a deal, and the result is that the Victoria’s Secret bra uses the same technology in their Perfect One bra.  The Total Solutions bras and Perfect One bras are basically the same.  However, their cut is slightly different – the Victoria’s Secret bras have less breast coverage.

Now that I’ve explained all of this, I am going to muddy the waters a bit.  Maidenform Company also makes the Lilyette brand of bras.  Lilyette bras are known for being a great solution for women with full- figure cup sizes.  Well, Maidenform took this same Smartzone technology and then added a nipple cover panel inside the "perfects" foam section to help reduce nipple showthrough. They named all of this "Absolute Solution" and sell this modification to the Smartzone technology under their Lilyette brand.  So, for full figure women, you can now get this same technology with the added benefit of more nipple coverage.  Women of most bra sizes now have access to this great new breakthrough!

 

Find Maidenform lingerie at HerRoom in these departments:
Bras
Panties

 

Follow HerRoom on Twitter for daily tips.

Posted by Tomima at 12:12pm
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