Tomima's Blog – Lingerie & Underwear Expert

(un)covering what's under everything

Eco-Friendly Underwear that Looks and Feels Great

October 19, 2010

 

I must say that I’m really excited about a new line of organic cotton underwear we are now carrying.  Called Ecoland, it’s made by a small family-owned and operated company out of California.

Why am I excited?  Because my team has been searching for a long time.  Organic cotton underwear that is soft and luxurious feeling is very hard to find.  We constantly get requests for it and we hate disappointing our customers by not having it.  Well, Ecoland has filled this void.  What’s more, most of the products are either made in the USA or Taiwan in non-sweatshop factories.  The product comes in that beautiful natural cotton color, but some pieces also come in a non-bleached white that is created using a certified organic process involving oxygen.  And the hand on everything is fabulous.  Everyone should feel good about buying it.

But wait, there’s another reason why I love Ecoland.  The underwire in their underwire bra is not metal at all.  Instead it’s made out of biodegradable plastic.  We at HerRoom frequently receive requests for this feature from women who work in prisons and other jobs where they must go through metal detectors set to high tolerances.  They must either suffer the humiliation of a pat-down, or find a wire-free bra. Finally, here is an underwire bra that won’t set them off! 

Now, I need to make something very clear about cotton bras.  There is no such thing on the market as a 100% cotton bra.  There can’t be.  Think about this.  Your jeans or a 100% cotton t-shirt stretch out at the end of the day.  Cotton simply does not maintain its shape.  So, a bra made of all cotton could never give adequate support.  Ecoland uses organic cotton and 5% spandex in its bras so that you get support.  Their bras start at 32A and go up to 36D, with the wireless bra going up to a 38D.

I admit to not being a full-on tree hugger.  My environmental footprint is probably way too big and I’m working on it.  And I like my pretty lingerie – no matter what it’s made of.  However, a tip of the hat to those of you who give a lot of care and thought to the garments you buy.  You now have the Ecoland brand to add to your options.

 

Find Ecoland lingerie at HerRoom in these departments:
Bras
Panties
Hosiery

 

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Posted by Tomima at 11:15am
1 Comment »

Hanesbrands Announces a New Fit Technology

August 13, 2010

 

I’m the first to raise my hand and say that bra sizing is confusing and convoluted.  It’s one of the reasons women find themselves in the wrong size bra.  In an effort to sort this all out and reduce the number of bra sizes on the market, Hanesbrands has stepped up and created a new sizing technology that they claim will replace multiple current sizes with one size.

The goal, according to Hanes, is to make it easier for shoppers to buy bras while also providing superior comfort and a better fit.  They feel their goal has been met with a new ‘breakthrough’ fit technology.

Their proprietary bra technology called "Smart Sizes" will be rolling out this fall under their Hanes and Barely There brands.  It is a series of floating and flexible bra frames that lets the bra mold to the shape of the wearer.  And it does this with just 5 bra sizes rather than the traditional 16 cup/band sizes.

“Smart Sizes is a very big concept that revolutionizes how women fit and buy their bras,” according to Sandy Waitz, vice president of intimate apparel design and development for Hanesbrands. “With the flexible fit properties of Smart Sizes, women can find a bra that literally molds to their individual shapes, including unique fit challenges such as between sizes and unevenly sized breasts.”

Okay, here is where my enthusiasm wanes.  The five Smart sizes are extra small, small, medium, large and extra large.  And these five sizes will replace the traditional size range of 30A through 42C. 

Though I wish it weren’t so, I’m afraid this new breakthrough could be a bust.  Sure, less sizing means less choices when trying to figure out your size.  Retailers will like only having to stock 5 sizes instead of 16.  But I need to see and try on this product to really get on board with this new sizing technology. 

Hanesbrand claims they don’t need that many sizes because the bra somehow will mold and custom fit to your individual shape.  Hearing this, my mind races to a picture of me being ‘shrink-wrapped.’  We all know that when we find our correct bra size, we look terrific.  I can’t help but wonder if these blended sizes will still give that crisp supported look, or more of a shelf-bra or bathing suit look where if you’re falling out or the fabric gaps a little, you’re supposed to assume that’s as good as it gets.

 

Find Hanes and Barely There lingerie at HerRoom in these departments:
Bras
Panties

 

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Posted by Tomima at 12:31pm
3 Comments »

The New Face of Calvin Klein Underwear

July 29, 2010

 

It was announced recently that Zoe Saldana will be the star of Calvin Klein’s Fall 2010 Global Advertising campaign.  So, who is this Zoe?

 

 I guess I’m getting old because the name meant nothing to me until I Googled her.  She was the oh-so-blue Neytiri in the movie Avatar, and the new-and-improved Lieutenant Uhura in the 2009 remake of Star Trek.  Oh… now I know her.

 

Anyway, she will be the model for Calvin Klein’s new Envy collection .

 

 

 

Find Calvin Klein lingerie at HerRoom in these departments:
Bras
Panties

 

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Posted by Tomima at 7:49am
2 Comments »