Tomima’s Blog – Lingerie & Underwear Expert

A friend forwarded an article about a new technical achievement in bra maintainance – the bra dryer.  Simply strap your bra onto this female torso-shaped device and dry your bras faster while preserving their shape.  Oh brother.

My first question was "What size is this device?"  I’ve read all the reviews I could find on this device and no one talks about this.  It looks to be about a C cup.  Now, what if you’re an A cup or a DDD cup?  How is this thing going to dry and shape your bras properly?  If you are smaller than this, your bras could dry into a strange shape.  Too large, and you could have wrinkles.

My second question was "Aren’t the breasts kind of pointed?"  Most women want a rounded shape – this device is a blast back to the 50’s when women wanted this more conical breast shape.

My final question was "Why do we need to dry our bras faster?"  Almost all of us have several bras.  So, we can wear one while another one dries.  And, chances are a second bra is going to be much cheaper than buying this device.  If there was anything I would want dried faster, it would be a favorite pair of jeans.  Now there’s an idea.

I have to think my bra drying experience is pretty similar to other woman.  I simply hang them up to dry.  A couple hours and they’re good to go.  I’ve never felt this was an inconvenience.  Bras today are made in fabrics that dry pretty fast.  So, I just don’t think I would need this gadget.  And, now that I think about it, where would I store this thing?  It’s pretty big!

I clicked on the "about us" and "contact us" links to their site, and found only male names associated with this contraption.  Ten bucks says I’m right.

Find bras, quick-drying or not, at HerRoom in these departments:
Bras

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First, it was David Beckham spreading his legs in nothing but his Emporio Armani tighty whities.  Now, his wife, Victoria aka Posh Spice follows suit.  Emporio Armani’s women’s underwear division has been born, and Victoria Beckham is its new face.

Scheduled to break this spring in a world-wide advertising campaign, the lingerie will be an exclusive at Macy’s for at least the first 2 months. Not much is being shared about the offering except the price points.  The bras will range from $50-$100, and the bottoms will range from $25 to $70.

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A new lingerie term has popped up recently. The term "spacer foam" is being used when describing some new t-shirt or contour bras. Currently several bras on the market use this spacer foam as the fabric in their seamless bras. So, what is it?  

We all know what corrugated cardboard is. It has a top and bottom layer with a wavy layer between the two to give the cardboard a thickness. Well, spacer foam is very similar. Actually knit on a machine, spacer foam has a top and bottom layer with filaments in between that can be adjusted to create a thickness to the knit. So, basically, little air pockets are created and this spacer foam has a very cushiony feel to the hand.

This is actually quite revolutionary in the industry. More and more, the contour or t-shirt bra has become every woman’s staple in her lingerie drawer because she likes the modesty and shape it provides. Traditionally, a contour bra uses two pieces of fabric which are then glued to a thin foam to create the cups. The problem has always been with the lighter colored fabrics, especially white. Once the glue hits the air, it turns yellow. This is why it was almost impossible to find a white t-shirt bra. The creation of spacer foam or spacer fabric eliminates the layering and gluing of three pieces of fabric. Therefore, a white bra with modesty padding is now a possibility. Additionally, the thickness and density of spacer foam can be regulated at the knitting machine. Thus new padded bras can now be created that don’t require additional padding.

 Another advantage to spacer foam is that it allows air to pass through. This makes bras with spacer foam much more comfortable to wear. Contour bras traditionally do not breath, and thus became hot,  with moisture getting trapped inside the cups.

Currently spacer foam or spacer fabric is very expensive due to the fact that far more yarn goes into the making of it than traditional knits, and more time is required on the knitting machines. There is also an added expense in molding this fabric into a cup shape using a special finishing process. However the benefits of being lighter weight, breathable, and able to be made in light fabrics seems to justify the added expense. One final note; there is a cheaper version of spacer foam on the market. However, because it is not the real thing, it does not perform the same or keep its shape as long. So, spacer foam is an exciting new innovation to the lingerie industry. I predict you will see spacer foam replacing most or all contour or t-shirt bras in the near future.

Find bras at HerRoom in these departments:
Bras

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