Tomima's Blog – Lingerie & Underwear Expert

(un)covering what's under everything

A Bizarre New Bra Claims to Rid Women of ‘Crinkly Cleavage’

November 19, 2009

 

Okay, this one totally stumped me.  Crinkly cleavage?  What is this?  Is this yet another thing to look forward to in old age?

Apparently this is all about a smooth decolletage. While many of us have spent a lifetime lifting and pushing together our breasts to create cleavage, women with natural cleavage claim that vertical wrinkles can form, causing less-than-smooth skin in their decolletage… who knew?

Rachel de Boer, a Dutch designer has invented the La Decollete.  She explained that these crinkly wrinkles are formed mostly at night when women sleep on their side and their breasts are thus stacked on one another.  Her design provides a layer of cushioning between breasts and prevents this apparent breast squeezing.

This bra was first marketed in the UK starting last October.  At a cost of $75 USD, the wearer must really want to prevent this problem.  Of course, these same vertical wrinkles can also be caused by advanced age and too much sun.

So, if you are wearing this to keep your decollatage smooth for the opposite sex, how do you think he’s going to react when he sees you wearing this thing in bed?

Is women’s lingerie just a magnet for strange products? There are plenty more in Tomima Unplugged.

 

 

 

Find all kinds of lingerie accessories, from nipple concealers to back extenders in HerRoom’s Etcetera Department.

 

Follow HerRoom on Twitter for daily tips.

Posted by Tomima at 12:54pm
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Emporio Armani Wins With Megan Fox and Cristiano Ronaldo

October 23, 2009

 

Late last year, the Emporio Armani underwear was introduced with provocative images of David Beckham lounging in nothing more than his knickers.  It was a sensation.  So, they next  brought in Victoria Beckham, and together they represented the Emporio Armani line of underwear and lingerie.  Well, not any more.

 

 Megan Fox, that 23 year old who has become every teen boy’s dream girl, is the new face of Emporio Armani lingerie.  Apparently, Victoria Beckham decided to go off and have a line of lingerie designed with her name on it.  So Marilyn Monroe-tattooed Fox is stepping in to fill her… well, boobs.

 

As for David Beckham, there is no scoop out as to why he is gone, but my guess is that it’s tied to his wife leaving.  Regardless, we have new eye-candy in Portugal’s hunky soccer star Cristiano Ronaldo. Not only famous in soccer, this guy’s known for strutting around in rump-enhancing fluoro hotpants while on holiday in Los Angeles.  But with his buff body, he can pull it off.

 

So, congratulations to Armani.  He has snagged two fabulous, sexy and over-the-top good-looking people to represent his underwear lines.

 

Seems every time Armani introduces a new campaign, there’s been quite a buzz. See other articles about the Armani campaigns and David and Victoria Beckham’s ads for Armani.

 

 

 

 

 

Find Emporio Armani lingerie at HerRoom in these departments:
Bras
Panties

 

Follow HerRoom on Twitter for daily tips.

Posted by Tomima at 11:01am
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IG Nobel Prize for Gas Mask Bra

October 16, 2009

 

For the last 19 years, the IG Nobel Prizes have given out awards by honest-to-goodness Noble Prize winners at Harvard University.  So, what is an IG Nobel Prize exactly?  Well, it’s an award for an idea that first makes people laugh and then makes them think.  The goal is to honor imagination and celebrate the unusual all while spurring people’s interest in medicine, technology and science.

This year’s Public Health IG Nobel Prize went to Chicago-based Dr. Elena Bodnar.  Her invention is a bra that can be quickly converted into two gas masks should an emergency arise. Yes, this idea made me laugh, and it made me think.  My thought went to bra sizing.  It looks like it would work for a woman who’s about a C cup size.  But what if you’re only an A cup?  The mask wouldn’t have enough room for you to breathe.  And, if you are a DDD cup, it wouldn’t fit on your face!

Anyway, Dr. Bodnar actually demonstrated her invention at the Harvard event, and then gave every Nobel Prize Laureate in attendance one as a gift.

This isn’t the only strange lingerie invention I’ve come across lately. Let’s not forget the Horny Bra and the Husband-Hunting Bra or the lingerie made with balloons.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Find bras, although not gas mask bras, at HerRoom in these departments:
Bras

 

Follow HerRoom on Twitter for daily tips.

Posted by Tomima at 11:26am
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