Tomima - Lingerie and Underwear Expert

According to a recent article in The Telegraph, the best way to boost bra sales is to put celebrities into the lingerie. It may also be the best way to launch a model into the spotlight, like Eva Herzigova in the Wonderbra campaign. Now the market is crowded with celebrity brands–everyone from Jade Jagger to Katie Price (aka Jordan) for the British brand, Panache. And let’s not forget that Elle Macpherson’s Intimates are among the most popular styles on the market.

Celebrities cannot get enough of Elle Macpherson’s Coranto bra in Jet. Everyone from Beyonce, to actress Kirstie Alley to Ivanka Trump of “The Apprentice” – are all showing off their assets in this bestselling Coranto bra! Beyonce graces the cover of the October issue of Blender magazine in EMI’s Coranto Contour bra in Jet – which is featured several times in her multi-page photo spread inside.