Archive for the 'Who's Wearing What?' Category
Emporio Armani Wins With Megan Fox and Cristiano Ronaldo
October 23, 2009
Late last year, the Emporio Armani underwear was introduced with provocative images of David Beckham lounging in nothing more than his knickers. It was a sensation. So, they next brought in Victoria Beckham, and together they represented the Emporio Armani line of underwear and lingerie. Well, not any more.
Megan Fox, that 23 year old who has become every teen boy’s dream girl, is the new face of Emporio Armani lingerie. Apparently, Victoria Beckham decided to go off and have a line of lingerie designed with her name on it. So Marilyn Monroe-tattooed Fox is stepping in to fill her… well, boobs.
As for David Beckham, there is no scoop out as to why he is gone, but my guess is that it’s tied to his wife leaving. Regardless, we have new eye-candy in Portugal’s hunky soccer star Cristiano Ronaldo. Not only famous in soccer, this guy’s known for strutting around in rump-enhancing fluoro hotpants while on holiday in Los Angeles. But with his buff body, he can pull it off.

So, congratulations to Armani. He has snagged two fabulous, sexy and over-the-top good-looking people to represent his underwear lines.
Seems every time Armani introduces a new campaign, there’s been quite a buzz. See other articles about the Armani campaigns and David and Victoria Beckham’s ads for Armani.
Find Emporio Armani lingerie at HerRoom in these departments:
Bras
Panties
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Posted by Tomima at 11:01am
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A Custom Bra Made for Marilyn Monroe Sells at Auction
August 09, 2009
For me, this was an exciting and fascinating discovery. A bra from the 1950’s sold at auction last week for more than $5,000. It was made for Marilyn Monroe and could have been worn under her famous white dress known for flying up over a New York City subway vent in the movie "Seven Year Itch."
There are so many intruiging aspects to this bra. Marilyn was a size 36D, but this bra was designed to give her an even larger bustline. Let’s start with the double straps. This was a very clever design because it pulled the breasts up from both sides – like a cradle or hammock – to maximize projection and volume. Back then, the conical shape breast positioned straight out in front was the preferred look. This bra would definitely achieve that look.
There are said to be two cups inside this bra. The inside cup is an underwire half-cup or shelf bra style. It would be similar to today’s support panels that help support the breasts from below and position them up higher to show off a woman’s waist. Then, another cup on the outside was fashioned. It actually projected one inch from the undercup. This gave Marilyn the illusion of more breast tissue. Today we use bump pads to achieve this same affect. This outer cup has vertical ribbon seaming for additional support as well. It looks a lot like our very popular Shirley of Hollywood chopper bra.
This bra for Monroe was a combination of cream and nude tones to look invisible under clothing. So, when you think about it, this bra was way ahead of its time and incorporated technology and themes common in today’s bras – support, volume and invisible coloring. Truly a fascinating find. I only wish I had known about it in time to bid on it.
Find Shirley of Hollywood and all bras at HerRoom in these departments:
Bras
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Posted by Jan at 7:24am
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Lady Gaga Creates a Run on Granny Panties
July 10, 2009

Our U.S. gal, Lady Gaga, has apparently been setting quite a fashion trend in London. After she was seen clubbing in what looks like underpants (or shall we call them knickers), a large department store on High Street is claiming a run on so-called ‘Bridget Jones’ knickers. So much so that these ‘granny panties’ have overtaken their thong business and have increased panty sales by 25%.
A lingerie store in Birmingham, England was quoted as saying, "We thought it was strange that we were seeing girls as young as 16 buying our black low-leg control pants with no obvious bumps to hide. It was only when sales staff reported back their findings that we discovered how young women were copying Lady Gaga’s style and wearing them as hot pants on the night club circuit."
England gave us the Beatles, and now we are returning the favor with Lady Gaga.
Find briefs at HerRoom in these departments:
Panties
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Posted by Tomima at 12:10pm
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