Archive for the 'Women’s Lingerie' Category
Study Claims Bras Make Breasts Saggy: I Don’t Agree
April 12, 2013
I like to think I’m open-minded to new ideas. So, when I read yesterday about a French study claiming breasts would sag less if women went braless, I was intrigued. But, now I’ve had a chance to really study it. This has to be a hoax.
Let’s first start with a little reality check. We’ve all seen photos/video of existing cultures where women walk around topless. Were their breasts perky, firm and full? Of course not. So, right there, this study is contrary to what we know to be true.
If you’re a woman and you’ve ever experienced breast bounce then you know – it hurts! Yet this study is claiming that women who went braless experienced a lift in their breast apex, and reduced back pain. In my blog from a few years ago regarding breast bounce, Dr. Joanna Scurr found that our breasts move in a figure 8 while running, and that constant downward breast motion was found to be very painful for women.
Another important fact (that older women probably remember), is that sports bras are a rather new invention. Before they were created, women with large breasts could not comfortably compete in sports. Now, with the many sports bras available to women, more and more large-breasted women have become active and participate in sports. No longer is there concern about controlling breast tissue during active exercising. So right there is one great argument for wearing a bra.
Wearing the right bra style and size can actually make you look thinner and more youthful. So, like the right style of clothing, bras makes us look better.
Now, let’s get into the physiology of breasts. There are no muscles in your breasts. Thus, there is no exercise a woman can do to bring her breasts up once they start to sag. Our breasts are held in place by our Coopers Ligaments. Ligaments can stretch, but they can not constrict. So, it is just counter to reality for this study to conclude that women who went without their bras saw their breast apex lifted by 7 mm each year. (See diagram above.)
Bottom line: leave it to a man to tell us we don’t need to wear a bra.
For more reliable information regarding breast bounce, see Dr. Joanna Scurr’s research in the UK regarding this topic.
Posted by TE at 2:24pm
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Spotted: Superbowl Lingerie & Underwear
February 11, 2013
For those of you not interested in football, there was still plenty of reason to tune into Superbowl action last weekend: commericals and the half time show. This year, both featured products we carry at HerRoom and HisRoom.
I was thrilled to see the very first Calvin Klein ad during the Superbowl – I’ve since seen in cabs and ad boards all over NYC. The commercial introduced Calvin Klein’s new Concept collection – men’s underwear styles that feature 360 degrees of seamless construction. HisRoom offers the 3 underwear styles from this collection. CK claims it’s the most comfortable fit yet. And, the commercial also had high eye-candy appeal for the female demographic.
The guys got a little eye candy of their own during Beyonce’s highly anticipated performance during half time. But of course, I also keyed in on what they were wearing. I spied Beyonce’s back up dancers wearing these Pretty Polly tights. A great company for leg fashion, Pretty Polly is way out in front in terms of new and innovative hosiery. Their Secret Over The Knee Sock Tights gave a great fashion statement to Beyonce and her entourage.
Posted by TE at 1:17pm
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Using The Tape Measuring System For Bra Fitting
January 29, 2013
Is there just one way to find your bra size? In my experience – no. Four years ago, I set out to educate women on how to find their bra size using the tape measuring system by creating this how-to video. But I felt we needed an update to the old tape measuring system and recently created this new, more accurate video showing you how to measure for your bra size.
As we mention in the video, this tape measuring method isn't always the most accurate and I don't guarantee using it will reveal your true bra size. That said, I do feel there is value in showcasing this method because – for many women, this
can be a great starting point to finally finding their bra size. Once you get a general idea of what size you might be, then it's time to try on several sizes until you find the one that fits the very best. You can use this Bra Fitting Checklist
to ensure you are wearing the correct size.
For more information, visit our Bra Fitting section where you'll find expert advice on bra fitting, classifying your breasts and the best bras for your breast type.
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Posted by TE at 7:37am
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