houzz
 Several years ago, HerRoom ran a contest in which we asked women to show us their lingerie drawers and tell us why they deserved to win the grand prize of a HerRoom shopping spree. What I noticed most of all was that some women had drawers overflowing with lingerie, including worn-out or dingy ...
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iStock_60798050_SMALLweb
 I've seen an increase in email from HerRoom customers over 50 and it got me thinking about what older women want in a bra and how they feel about their lingerie and bodies in general. As if menopause and other changes that happen with age weren't enough, women's breasts are likely to change af ...
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Wacoal's summer bras
 Summer is the time for lightweight clothing and bare skin. And the best option under summer clothes is a t-shirt bra. But when the temperature hits the 90's, some molded or contour bras can get hot, sweaty and uncomfortable. And this is where Wacoal's bras of summer come in. The brand has intr ...
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primadonna-hed-2016
 As any woman who wears a cup size of E (D2) and larger can tell you, large breasts get really heavy, weighing up to 6.6 pounds. The CEO of Prima Donna, the brand that specializes in bras with C-J cups, recently decided that his male employees, who spend all day steeped in lingerie, so to speak ...
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maternityblog
 Back when I was pregnant with my girls, maternity fashion was an oxymoron. My wardrobe choices were limited to voluminous dresses, usually in too-sweet prints or an equally limited selection of basic skirts and pants. The point was to hide or minimize the pregnancy, not glorify it. As for ling ...
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bralettes
 No matter which way you spell it, bralettes (or bralets) are more popular than ever. I see it in our sales and in numerous articles about fashion. So, what are they and why are they so popular?Slate Magazine describes them as "the underwire bra's kid sister." Bralets are much less st ...
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minimizerimage
 Customers often ask me about minimizer bras and there seems to be confusion about what these bras do and how to choose the right one. The name is a little misleading: minimizers don't actually reduce breast size or bra size. But what they can do, very effectively, is reduce projection and the ...
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(un)covering what's under everything