Tomima - Lingerie and Underwear Expert

 

The fast answer is that the line Adam+Eve ( AdamplusEve) changed their name earlier this year to just Adam.  The longer explanation is that the line was originally the brain child of Adam Lippes and a woman named Eve who left the company shortly after it’s inception.  Given that Adam and Eve is also the name of a site for sex toys, I’m sure the name change also had something to do with disassociating the brand from them.

So, with the name change to just ADAM, has the brand also made a change?  The answer appears to be no. Adam will still carry a line of modern underwear and t-shirt for men and women, as well as a complete sportswear collection. 

ADAM has a real celebrity following.  Before Oprah Winfrey featured the line on her show, celebrities like Jennifer Aniston, Bra Pitt, Nicole Kidman, Jessica Simpson and Nick Lachey were seen wearing ADAM’s super soft pima cotton t-shirts.

Adam Lippes has quite an impressive resume.  He was the Creative Director for Oscar de la Renta, and was a designer for Polo/Ralph Lauren. The idea for AdamplusEve came when he discovered that there were certain clothing pieces you can never have enough of - cashmere sweaters, well-fitting jeans, and quality t-shirts.  His mission was to provide that perfect flattering and comfortable cut t-shirt made with soft and long-lasting cotton.  This idea is at the core of the Adam line of sportswear.

The fanbase for ADAM clothing is very broad, appealing to a wide range of tastes and ages.  But Lippes says it best when he says: "Our customer is effortlessly cosmopolitan and chic. They know quality pieces when they see them."

Find Adam Lingerie at HerRoom in these departments:
Panties
Sleepwear
Camisoles
Lingerie Brands
Adam Lingerie

 

This is our Second Annual Undie Awards.  Last year, we had over 12,000 votes.  This years voting brought in more than 15,000, and is the first year that men got to vote on their favorite underwear too.  The Undie Awards are all about finding out what lingerie/underwear  America loves to wear.

The winners fall into two categories.  First, we give  you The Undie Award for the garment receiving the most votes in its category.  We also provide The Undie Select Award as well.  This award is given to a garment we feel deserves attention in the category.  There are many great garments that for reasons of distribution, aren’t as well known.  The Undie Select Award gives these lesser known garments an opportunity to be recognized. In fact, two Undie Select winners last year are this years Undie Award Winners.

So, here are the 2008 Undie Award Winners:

 

Womens:

Favorite Overall Bra:

            Average:           Vanity Fair Body Sleeks Contour Stretch Bra 75-266

            Full Figure:      Vanity Fair 75-005 and 75-134 (tie)

Favorite Overall Panty:

                                    Vanity Fair Perfectly Yours Ravissant Brief 15712

Favorite Overall Shapewear:

                                    Spanx Power Panties 004

Select:

                                    TC Fine Shapewear Firm Control Camisole 444

Favorite Sports Bra:

            Average:          Lily of France In Action Sports Bra 2101755

            Full Figure:      Enell Sports Bra 100

Select:

            Average:          Moving Comfort Cara Sports Bra 728460

            Full Figure:      Goddess Sports Bra 5056

Favorite Strapless Bra:

            Average:          Maidenform One Fabulous Fit Strapless Bra 7955

            Full Figure:      Goddess Cantilevered Strapless Bra 391

Select:

            Average:          Wacoal Halo Lace Seamless Convertible Bra 65449

            Full Figure:      Fantasie Smoothing Seamless Strapless Bra 4530

Favorite T-Shirt Bra:

            Average:          Chantelle Body Sculpt T-shirt Underwire Bra 2895

            Full Figure:      Le Mystere Renaissance Tisha Bra 9955

Select:

            Average:          Hanro Sensual Deep Plunge Underwire Bra 1263

            Full Figure:      elomi Smoothing Foam Underwire Bra 1220

Favorite Seamless Bra:

            Average:      Elita Silk Magic Cross Over Bra 8838

            Full Figure:      Fantasie Seamless Molded Balcony Bra 4520

Select:

            Average:          Bali Smooth Compliments Underwire Bra 3100

            Full Figure:      Anita Seamless Underwire Bra 5490

Favorite Minimizer Bra:

                                    Wacoal Seamless Minimizer Bra 85154

Select:

                                    Olga Sheer Tapestry Full Figure Minimizer Bra 35984

Favorite Push-Up Bra:

                                    Wonderbra Gel Satin Push-Up Bra 7234

Select:

                                    Calvin Klein Perfectly Fit Push-Up Bra F2541

 

Favorite Brief:

            Full Cut:          Bali Skimp Skamp Brief 2633

            Hi-Cut:            Vanity Fair Sophia Hi-Cut Brief 13072

Select:

            Full Cut:          Calida Ajour Brief 21060

            Hi-Cut:            OnGossamer Mesh Hi-Cut Brief 3012

Favorite Bikini:

                                    Barely There Invisible Look Modal Bikini 2113

Select:

                                    Barely There Jeanious Bikini 2548

Favorite Thong:

                                    Hanky Panky Thong 4911

Select:

                                    Elita Silk Magic Thong 8831

Favorite Boy Short:

                                    Barely There Flawless Fit Boyshort 2855

Select:

                                    Natori Body Doubles Femme Hipster 153002

Favorite G-String:

                                    La Perla Sexy Town G-String 2353

Select:

                                    Natori Lace Trim Body Doubles G-String 157001

 

 

Mens:

Favorite Boxers:

            Woven:            Mansilk Silk Satin Boxer M333

             Knit:               Tommy Hilfiger Knit Boxer U62512231

Select:

            Woven:            Hanro Retro Boxer 3829

            Knit:                Adam+Eve Undershorts ABJB7

Favorite Boxer Briefs:

                                    Tommy Hilfiger boxer Brief U62512229

Select:

                                    Calvin Klein Tech Active Boxer Brief U2724

Favorite Briefs:

                                    Munsingwear Full Rise Pouch Brief MW21

Select:

                                    2xist Contour Pouch Brief 3103 and 3103C

Favorite Jock:

                                    C-in2 Bamboo Street Jock 3068

Select:

                                    Bike Performance Cotton Strap Supporter BASP17

Favorite Thong:

(tie)                             2xist Original “Y” Backed Thong 3102

                                    Calvin Klein Steel Thong U2706

Select:

                                    Grigioperla Skin Thong 0022174

Favorite T-Shirt:

                                    Hanes Crew Neck T-Shirt 2136

Select:

                                    Schiesser Original Fine Rib Seamless V-Neck T-Shirt 05-123

 

 See all the winners at www.theundies.com/winners.aspx

The Sassybax brand is getting a lot of press today.  First on The Today Show, and then later tonight on Donny Deutsch.  So, what’s the buzz?  Well, it’s actually about promoting the Donny Deutsch Show - "The Big Idea."  Donny has selected two women entrepreneurs to be on his show titled, "There’s gotta be a better way."  Each talks about seeing a need in the market and inventing a solution to solve it. 

Amanda Kennedy is the inventor of Sassybax, (pronounced Sassy Backs).  This is a line of bras and camisoles that claim to eliminate back fat.  What they actually are is a rib knit shapewear piece that you either pull up and on, or over your head.  It has no openings, so it’s a bit of a wiggle.  But, once on, these garments do give a smooth back under clothing.

The reviews on HerRoom about her Sassybax camisole and bras are rather mixed.  Shorter women warn that the camisole is too long causing the bottom to roll up.  Others feel the ribbed fabric used to make the garment is too heavy and adds bulk.  Some don’t like the look of their breasts being smashed and feel there is little breast support.

On the positive site, many love the way it shapes and smoothes.  Many find it comfortable to wear, and smaller breasted women - C cup and smaller - felt there was great support.

Sassybax has 4 basic products:
Bralette Bra style BR01
Torso Trim Camisole style TT03
Underwire Torso Trim Camisole style UTT
Sassybax Underwire Strapless Bandeaux Bra style US05  (which receives the most positive reviews of all the styles).

So no mater how you spell it, Sassy Backs, Sassybacks, or Sassy Bax, this shapewear lingerie does is an answer to the comment "There’s gotta be a better way."

Find SassyBax in the following HerRoom departments:
Shapewear
Bras
Camiloles
Women’s T-Shirts