Archive for the 'Women’s Lingerie' Category
Shapewear and Strapless Bras with Silicone Gripper Tape – Does it Really Work?
May 11, 2009
I just returned from New York this week where I was meeting with several shapewear manufacturers. Specifically, I was in a meeting with Maidenform who also makes Flexees and Lilyette. While looking at their exciting new styles for 2010, some interesting information came out.
I think we all know about that silicone gripper tape that is often used to line a strapless bra or the edges of shapewear. Consumers, and I’m one of them, have always thought that when a garment has this, it will stay in place – no more pulling up a strapless bra or feeling that creeping up feeling from the legs of your shapewear. Well guess what? Having that silicone inside your garment doesn’t do anything. That’s right, Flexees in particular has run tests and found that it doesn’t really work. It’s a purely cosmetic feature. Consumers see it and the perception is that the garment will stay put. If deciding between two garments, a consumer will pick the one with the gripper tape because the perception is that it will stay in place better.
So, the lesson learned here is to look at the construction and fabric of the garment. Quality elastic that isn’t skimpy, and fabric with an ample percentage of spandex will provide the best support and staying power. All that gripper tape is doing is pulling on your body hairs and irritating your skin.
Find strapless bras at HerRoom in these departments:
Bras
Find lingerie accessories at HerRoom in these departments:
etcetera
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Posted by Tomima at 9:52am
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A Loincloth For Women?
April 28, 2009
This took me by surprise. The Japan based Wacoal company has been making and selling loincloths for women since December of last year. Called a fundoshi, it’s basically a rectangle piece of fabric with ties.
Okay, so let’s ask the basic question–why? The answer, according to Tomoka Okamura (Merchandise Director for Wacoals’ Nanafun brand) is that it’s the "ultimate liberation item" for women. After a hard days work, many girls like to be able to come home and relax without having tight or binding panties on.
With over 5,000 being sold so far in Japan, the plan is to roll the fundoshi out to other countries in the Pacific Rim. No plans at this time to bring it to the US.
I agree this is kind of a fun twist on a very old idea. But, I’m surprised the shape hasn’t been a little modernized. For example, I would think an hourglas shape to reduce the fabric bulk between the legs would have been designed into it. One also has to ask how comfortable this really is with the possible gapping at the legs and probably frequent adjustments to maintain modesty. But, in the end, it is something new. Don’t be surprised if you see this showing up as a bathing suit option in a summer coming soon.
Find Wacoal lingerie at HerRoom in these departments:
Bras
Panties
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Posted by Tomima at 11:39am
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We All Need To Edit Our Underwear Drawer…
April 17, 2009
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..and Jennifer Garner is just one example.
I saw these pictures today of Jennifer Garner getting caught wearing a not-too-great pair of worn-out underwear. And no, it wasn’t a thong or or a lacy little something. It was a comfortable looking pair of briefs. Hurray! An example of a movie star actually wearing what most of us wear every day.
Like her, we’ve all been there. Since it’s underwear, we think no one will see it. But, here’s proof that that isn’t always the case. In fact, I was having brunch with my daughters Sunday morning after church and we noticed this woman who got up and failed to pull her pants up as well. We got a shot of a bad pair of underpants and unfortunately much more.
I too am guilty of hanging on to underpants too long – and I’m in the business. But it’s understandable. I’m sure most of us think like Jennifer when she selected them that day. She looked at them and decided they were comfortable – regardless of the elastic coming off. So, we slip them on. But, also look how Jennifer is dressed; comfortable and sloppy. When I pull out a comfortable ratty pair of underpants, I subconsciously think I shouldn’t put something really nice on over them. Rather, I keep with the theme and continue putting on a ratty warm-up suit too. It’s a slippery slope to fashion laziness when you start with a bad pair of panties.
Since cleaning out my old panties, I noticed that I’m also making more of an effort in the morning to look better. After all, better panties make you also feel better about yourself.
Find nice new underpants at HerRoom in these departments:
Panties
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Posted by Tomima at 10:52am
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