Tomima’s Blog – Lingerie & Underwear Expert

When people vote, they first select the body types that most closely define their shape.  Specifically, we ask voters to select a bust type, a tummy type and a bottom type. Each year, we are surprised by how consistently the percentages break out among body types regardless of the increase in votes.

The 2009 Undie Award voters are as follows:

20%  Small Bust

28% Average Bust

8% Augmented Bust

31% Full Bust

13% Plus Size Bust

52% claim to have little or no tummy

11% claim to have no bottom

8% claim to have a low hanging bottom

11% claim to have a bubble bottom.

For the men, 36% were 6 feet or taller.

Finally, 21% of our voters were in their teens or 20’s;  47% were in their 30’s or 40’s;  33% were in their 50’s or older.

I’m frequently asked what age my website appeals to. Clearly, given these statistics, HerRoom is working for everyone.

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Posted by Tomima at 6:53am
Tags: undie awards, Undies
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Your votes are in!  This year we received more than 20,000 votes from women and men telling us their favorite undergarments.  Some are repeats from last year, but there are also some fresh new designs.  So, for the third year in a row, here are the 2009 Undie Awards Winners:

This year’s Overall bra winner for average figure goes to the Vanity Fair Body Sleeks Contour Stretch Bra 75-266.   This is the second year in a row that this bra has won this award.  Bottom line: this bra is just plain comfortable with a very simple t-shirt design.

This year’s Overall bra winner for full figure goes to the Panache Superbra Tango Underwire Balconnet bra 3251.  A pretty and flattering bra, it is also very supportive.  Its cup sizing goes up to a JJ.

The Overall Panty winner was the Olga Secret Hug Nylon Scoop Halfpant 913.  Over the three years of this award, most of the panty winners have had a center back seam.  This center back seam gives a much better fit and shape while keeping the panty from riding up.

In the Men’s category, the Overall Favorite Boxers went to Calvin Klein Slim Fit Woven Boxer U1513 for the Woven category, and the Calvin Klein Cotton Knit Boxer U3008 for the knit category.  Both have a devoted following because neither has too much or too little fabric. Both fit just right.

In total, there are 36 Undie Awards given out in the Woman’s category, and 14 Undie Awards given out in the Men’s category.  For a full list of winners, go to TheUndies.com and click on the 2009 Winners. And, while you’re there, go ahead and cast your vote for your favorites.  You could be wearing the next Undie Award Winner!

Find Undie Award-winning lingerie and more at HerRoom in these departments:
Bras
Panties

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Posted by Tomima at 8:36am
Tags: calvin klein, Olga, panache, undie awards, Undies, vanity fair
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There was an interesting article in the Wall Street Journal last week bemoaning the fact that most web apparel sites tend to market to the younger demographic.

So, why do they do this?  The answer is kind of funny.  Here we have the cutting-edge Internet using out-of-date demographics that were set up in the 60’s by the advertising industry. Someone, back then, found that successfully appealing to this youthful demographic would create mass appeal and acceptance. 

Let’s look at a few facts here.  First, 65% of online apparel sales are made by women over the age of 35.  Second, look around you.  The ages 18-34 customers are having a hard time finding jobs, many are living at home, and most don’t have the finances to purchase a home.  The money to spend is with the more mature population. 

Being in the now "older" demographic myself, I am more and more aware of what helps a woman make a buying decision.  We don’t so much care that Angelina Jolie was seen wearing it.  Rather, we want facts; especially with lingerie.  More to the point, we want to know if a panty’s rise will be high enough, what other women our size think of the garment, is it durable, what does it look like on a woman who has some meat on her bones?

Well, if I may be so bold as to toot my own horn here for a moment, HerRoom addresses all of these concerns and more.  My team works very hard to provide "fitters comments" on every garment.  Here you will find relevant garment measurements, bra hook counts, and design details.  Our reviews come from real customers – not seeded by employees to build up quantity – and we respond to questions and concerns.  Our reviews also include the reviewers bra size and body type.  Finally, one of the features I’m most proud of are our alternate image views for bras that come in cup sizes DD and larger.  We display a shot of that item on a model who is a 36DD so that the larger breasted woman has a better sense of how it will look and fit.

All this being said, I hope women over the age of 35 know that I welcome you.  And, if there is some piece of information missing to better help you make a decision, I hope you’ll let me know.

Follow HerRoom on Twitter for daily tips.

Posted by Tomima at 11:25am
Tags: 36DD, mature deomgraphic, middle-aged women
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